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Business, Management & Marketing at Appalachian State University

952 Bachelor's Degrees
83 Master's Degrees
#325 Overall Quality
We've gathered data and other essential information about the program, such as the ethnicity of students, how many students graduated in recent times, and more. Also, learn how Appalachian State ranks among other schools offering degrees in business, management & marketing.

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Business, Management & Marketing Degrees Available at Appalachian State

Appalachian State Business, Management & Marketing Rankings

The bachelor's program at Appalachian State was ranked #325 on College Factual's Best Schools for business, management & marketing list. It is also ranked #9 in North Carolina.

Ranking Type Rank
Best Value Bachelor’s Degree Colleges for Business, Management & Marketing (Income $0-$30k) 105
Best Value Master’s Degree Colleges for Business, Management & Marketing (Income $0-$30k) 122
Best Value Bachelor’s Degree Colleges for Business, Management & Marketing (With Aid) 124
Best Value Master’s Degree Colleges for Business, Management & Marketing (With Aid) 136
Best Value Bachelor’s Degree Colleges for Business, Management & Marketing (Income Over $110k) 138
Best Value Bachelor’s Degree Colleges for Business, Management & Marketing (Income $30-$48k) 144
Best Value Master’s Degree Colleges for Business, Management & Marketing (Income $30-$48k) 158
Best Business, Management & Marketing Bachelor’s Degree Colleges for Veterans 159
Best Value Colleges for Business, Management & Marketing (Income $0-$30k) 166
Best Value Master’s Degree Colleges for Business, Management & Marketing (Income Over $110k) 166
Best Business, Management & Marketing Colleges for Veterans 171
Best Value Bachelor’s Degree Colleges for Business, Management & Marketing (Income $48-$75k) 180
Best Value Master’s Degree Colleges for Business, Management & Marketing (Income $48-$75k) 192
Best Value Bachelor’s Degree Colleges for Business, Management & Marketing (Income $75-$110k) 209
Best Value Colleges for Business, Management & Marketing (Income $30-$48k) 226
Best Value Master’s Degree Colleges for Business, Management & Marketing (Income $75-$110k) 233
Best Value Colleges for Business, Management & Marketing (With Aid) 247
Best Value Bachelor’s Degree Colleges for Business, Management & Marketing 248
Best Business, Management & Marketing Graduate Degree Colleges for Veterans 255
Best Business, Management & Marketing Master’s Degree Colleges for Veterans 255
Best Business, Management & Marketing Bachelor’s Degree Schools 275
Best Value Colleges for Business, Management & Marketing (Income Over $110k) 290
Best Business, Management & Marketing Master’s Degree Schools 314
Best Business, Management & Marketing Graduate Degree Schools 317
Best Value Colleges for Business, Management & Marketing (Income $48-$75k) 322
Best Business, Management & Marketing Schools 325
Best Value Master’s Degree Colleges for Business, Management & Marketing 391
Best Value Graduate Degree Colleges for Business, Management & Marketing 397
Best Value Colleges for Business, Management & Marketing (Income $75-$110k) 418
Best Value Colleges for Business, Management & Marketing 502
Highest Paid Master’s Degree Business, Management & Marketing Graduates 556
Highest Paid Bachelor’s Degree Business, Management & Marketing Graduates 800
Highest Paid Business, Management & Marketing Graduates 1,002

Popularity of Business, Management & Marketing at Appalachian State

During the 2020-2021 academic year, Appalachian State University handed out 952 bachelor's degrees in business, management & marketing. This is an increase of 4% over the previous year when 916 degrees were handed out.

In 2021, 83 students received their master’s degree in business, management & marketing from Appalachian State. This makes it the #500 most popular school for business, management & marketing master’s degree candidates in the country.


 

Business, Management & Marketing Student Diversity at Appalachian State

Take a look at the following statistics related to the make-up of the business, management & marketing majors at Appalachian State University.

Appalachian State Business, Management & Marketing Bachelor’s Program

Of the 952 students who earned a bachelor's degree in Business, Management & Marketing from Appalachian State in 2020-2021, 69% were men and 31% were women.

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The majority of bachelor's degree recipients in this major at Appalachian State are white. In the most recent graduating class for which data is available, 85% of students fell into this category.

The following table and chart show the ethnic background for students who recently graduated from Appalachian State University with a bachelor's in business, management & marketing.

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Ethnic Background Number of Students
Asian 19
Black or African American 29
Hispanic or Latino 57
White 805
Non-Resident Aliens 6
Other Races 36

Appalachian State Business, Management & Marketing Master’s Program

Of the 83 business, management & marketing students who graduated with a master's degree in 2020-2021 from Appalachian State, about 53% were men and 47% were women.

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The majority of the students with this major are white. About 86% of 2021 graduates were in this category.

The following table and chart show the ethnic background for students who recently graduated from Appalachian State University with a master's in business, management & marketing.

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Ethnic Background Number of Students
Asian 3
Black or African American 1
Hispanic or Latino 1
White 71
Non-Resident Aliens 5
Other Races 2

Business, Management & Marketing Majors

Business, Management & Marketing students may decide to major in one of the following focus areas. Individual majors may not be available for all degree levels.

Major Annual Graduates
Business Administration & Management 278
Marketing 166
Construction Management 131
Accounting 124
Finance & Financial Management 113
Management Information Systems 91
Insurance 76
Hospitality Management 34
International Business 15
Management Sciences & Quantitative Methods 7

References

More about our data sources and methodologies.

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