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Business, Management & Marketing at The University of Alabama

2,431 Bachelor's Degrees
545 Master's Degrees
10 Doctor's Degrees
We've pulled together some essential information you should know about the program, including how many students graduate each year, the ethnic diversity of these students, and more. Also, learn how UA ranks among other schools offering degrees in business, management & marketing.

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Business, Management & Marketing Degrees Available at UA

UA Business, Management & Marketing Rankings

UA is in the top 10% of the country for business, management & marketing. More specifically it was ranked #100 out of 1,661 schools by College Factual. It is also ranked #2 in Alabama.

Ranking Type Rank
Best Business, Management & Marketing Bachelor’s Degree Colleges for Veterans 8
Best Business, Management & Marketing Colleges for Veterans 11
Best Business, Management & Marketing Doctor’s Degree Colleges for Veterans 16
Best Business, Management & Marketing Graduate Degree Colleges for Veterans 29
Best Business, Management & Marketing Master’s Degree Colleges for Veterans 29
Best Value Doctor’s Degree Colleges for Business, Management & Marketing (Income Over $110k) 54
Best Business, Management & Marketing Doctor’s Degree Schools 59
Best Business, Management & Marketing Bachelor’s Degree Schools 82
Best Value Doctor’s Degree Colleges for Business, Management & Marketing (Income $75-$110k) 87
Best Value Doctor’s Degree Colleges for Business, Management & Marketing (With Aid) 91
Highest Paid Doctor’s Degree Business, Management & Marketing Graduates 97
Best Business, Management & Marketing Schools 100
Best Value Doctor’s Degree Colleges for Business, Management & Marketing (Income $48-$75k) 107
Best Value Doctor’s Degree Colleges for Business, Management & Marketing (Income $0-$30k) 112
Best Value Doctor’s Degree Colleges for Business, Management & Marketing (Income $30-$48k) 116
Best Business, Management & Marketing Master’s Degree Schools 117
Best Business, Management & Marketing Graduate Degree Schools 120
Best Value Doctor’s Degree Colleges for Business, Management & Marketing 128
Best Value Bachelor’s Degree Colleges for Business, Management & Marketing (Income Over $110k) 134
Best Value Master’s Degree Colleges for Business, Management & Marketing (Income Over $110k) 177
Best Value Bachelor’s Degree Colleges for Business, Management & Marketing (Income $75-$110k) 218
Best Value Bachelor’s Degree Colleges for Business, Management & Marketing (With Aid) 239
Best Value Master’s Degree Colleges for Business, Management & Marketing (Income $75-$110k) 258
Best Value Master’s Degree Colleges for Business, Management & Marketing (With Aid) 283
Best Value Bachelor’s Degree Colleges for Business, Management & Marketing (Income $48-$75k) 295
Highest Paid Master’s Degree Business, Management & Marketing Graduates 302
Best Value Colleges for Business, Management & Marketing (Income Over $110k) 306
Best Value Bachelor’s Degree Colleges for Business, Management & Marketing (Income $0-$30k) 332
Best Value Master’s Degree Colleges for Business, Management & Marketing (Income $48-$75k) 345
Best Value Bachelor’s Degree Colleges for Business, Management & Marketing (Income $30-$48k) 355
Best Value Master’s Degree Colleges for Business, Management & Marketing (Income $0-$30k) 370
Highest Paid Bachelor’s Degree Business, Management & Marketing Graduates 382
Best Value Master’s Degree Colleges for Business, Management & Marketing (Income $30-$48k) 395
Best Value Bachelor’s Degree Colleges for Business, Management & Marketing 407
Best Value Colleges for Business, Management & Marketing (Income $75-$110k) 454
Highest Paid Business, Management & Marketing Graduates 493
Best Value Colleges for Business, Management & Marketing (With Aid) 519
Best Value Colleges for Business, Management & Marketing (Income $48-$75k) 563
Best Value Colleges for Business, Management & Marketing (Income $0-$30k) 603
Best Value Colleges for Business, Management & Marketing (Income $30-$48k) 628
Best Value Master’s Degree Colleges for Business, Management & Marketing 661
Best Value Graduate Degree Colleges for Business, Management & Marketing 668
Best Value Colleges for Business, Management & Marketing 785

Popularity of Business, Management & Marketing at UA

During the 2020-2021 academic year, The University of Alabama handed out 2431 bachelor's degrees in business, management & marketing. This is a decrease of 1% over the previous year when 2,456 degrees were handed out.

In 2021, 545 students received their master’s degree in business, management & marketing from UA. This makes it the #84 most popular school for business, management & marketing master’s degree candidates in the country.

In addition, 10 students received their doctoral degrees in business, management & marketing in 2021, making the school the #83 most popular school in the United States for this category of students.


 

UA Business, Management & Marketing Students

Take a look at the following statistics related to the make-up of the business, management & marketing majors at The University of Alabama.

UA Business, Management & Marketing Bachelor’s Program

The business, management & marketing program at UA awarded 2,431 bachelor's degrees in 2020-2021. About 58% of these degrees went to men with the other 42% going to women.

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The majority of the students with this major are white. About 84% of 2021 graduates were in this category.

The following table and chart show the ethnic background for students who recently graduated from The University of Alabama with a bachelor's in business, management & marketing.

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Ethnic Background Number of Students
Asian 25
Black or African American 120
Hispanic or Latino 105
White 2,047
Non-Resident Aliens 33
Other Races 101

UA Business, Management & Marketing Master’s Program

The business, management & marketing program at UA awarded 545 master's degrees in 2020-2021. About 52% of these degrees went to men with the other 48% going to women.

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The majority of master's degree recipients in this major at UA are white. In the most recent graduating class for which data is available, 83% of students fell into this category.

The following table and chart show the ethnic background for students who recently graduated from The University of Alabama with a master's in business, management & marketing.

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Ethnic Background Number of Students
Asian 7
Black or African American 34
Hispanic or Latino 23
White 450
Non-Resident Aliens 9
Other Races 22

Business, Management & Marketing Majors

Business, Management & Marketing students may decide to major in one of the following focus areas. Individual majors may not be available for all degree levels.

Major Annual Graduates
Marketing 746
Finance & Financial Management 662
Business Administration & Management 605
Accounting 406
Business/Managerial Economics 212
Management Information Systems 124
Hospitality Management 110
Management Sciences & Quantitative Methods 104
Taxation 17

References

More about our data sources and methodologies.

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