by our College Data Analytics TeamThe main focus area for this major is Marketing/Marketing Management, General. For more details on this concentration, visit its profile page.
Marketing is a major offered under the business, management and marketing program of study at The University of Texas at Austin. Here, you’ll find out more about the major bachelor’s degree program in marketing, including such details as the number of graduates, ethnicity of students, related majors and concentrations, and more.
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Each year, we produce a number of different types of college rankings to help students decide which school is the best fit for them. Ranked at #9 in College Factual's most recent rankings, UT Austin is in the top 1% of the country for marketing students pursuing a bachelor's degree. It is also ranked #1 in Texas.
Here are some of the other rankings for UT Austin.
Out-of-state part-time undergraduates at UT Austin paid an average of $1,795 per credit hour in 2019-2020. The average for in-state students was $542 per credit hour. Information about average full-time undergraduate tuition and fees is shown in the table below.
| In State | Out of State | |
|---|---|---|
| Tuition | $11,448 | $40,032 |
| Books and Supplies | $714 | $714 |
| On Campus Room and Board | $12,286 | $12,286 |
| On Campus Other Expenses | $4,480 | $4,480 |
Learn more about UT Austin tuition and fees.
One factor in determining the overall cost in a degree is to consider how much in student loans you’ll have to take out. Marketing students who received their bachelor’s degree at UT Austin took out an average of $18,550 in student loans. That is 23% lower than the national average of $24,055.
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BS in Marketing - Social Media Marketing
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marketing who receive their bachelor’s degree from UT Austin make an average of $56,505 a year during the early days of their career. That is 43% higher than the national average of $39,622.
Online degrees for the UT Austin marketing bachelor’s degree program are not available at this time. To see if the school offers distance learning options in other areas, visit the UT Austin Online Learning page.
Women made up around 64.2% of the marketing students who took home a bachelor’s degree in 2019-2020. This is higher than the nationwide number of 53.5%.
Of those graduates who received a bachelor’s degree in marketing at UT Austin in 2019-2020, 47.7% were racial-ethnic minorities*. This is higher than the nationwide number of 27%.
| Race/Ethnicity | Number of Students |
|---|---|
| Asian | 41 |
| Black or African American | 7 |
| Hispanic or Latino | 39 |
| Native American or Alaska Native | 0 |
| Native Hawaiian or Pacific Islander | 0 |
| White | 93 |
| International Students | 6 |
| Other Races/Ethnicities | 7 |
Marketing students may decide to major in one of the following focus areas.
| Focus Area | Annual Graduates |
|---|---|
| Marketing/Marketing Management, General | 193 |
You may also be interested in one of these majors related to marketing.
| Related Major | Annual Graduates |
|---|---|
| General Business/Commerce | 131 |
| Business Administration & Management | 98 |
| Accounting | 253 |
| Finance & Financial Management | 411 |
| Management Information Systems | 167 |
*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.
More about our data sources and methodologies.
