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Southern Methodist University Master’s in Marketing

24 Master's Degrees Awarded
$97,628 Average Salary
YES Online Classes

The main focus area for this major is Marketing/Marketing Management, General. For more details on this concentration, visit its profile page.

Marketing is a major offered under the business, management and marketing program of study at Southern Methodist University. We’ve gathered data and other essential information about the master’s degree program in marketing, such as diversity of students, how many students graduated in recent times, and more.

If there’s something special you’re looking for, you can use one of the links below to find it:

How Much Does a Master’s in Marketing from SMU Cost?

$47,478 Average Tuition and Fees

SMU Graduate Tuition and Fees

In 2019-2020, the average part-time graduate tuition at SMU was $1,704 per credit hour for both in-state and out-of-state students. Information about average full-time graduate student tuition and fees is shown in the table below.

In State Out of State
Tuition $40,896 $40,896
Fees $6,582 $6,582

How Much Can You Make With a Master’s in Marketing From SMU?

$97,628 Average Salary
High Earnings Boost

marketing who receive their master’s degree from SMU make an average of $97,628 a year during the early days of their career. That is 70% higher than the national average of $57,453.

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Does SMU Offer an Online Master’s in Marketing?

If you’re one of the many students who want the flexibility of distance learning courses, you’ll be happy to hear that SMU offers online option in its marketing master’s degree program. To see if the school offers distance learning options in other areas, visit the SMU Online Learning page.

SMU Master’s Student Diversity for Marketing

24 Master's Degrees Awarded
33.3% Women
20.8% Racial-Ethnic Minorities*
There were 24 master’s degrees in marketing awarded during the 2019-2020 academic year. Information about those students is shown below.

Male-to-Female Ratio

Of the students who received their master’s degree in marketing in 2019-2020, 33.3% of them were women. This is less than the nationwide number of 64.8%.

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Racial-Ethnic Diversity

Of those graduates who received a master’s degree in marketing at SMU in 2019-2020, 20.8% were racial-ethnic minorities*. This is lower than the nationwide number of 29%.

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Race/Ethnicity Number of Students
Asian 1
Black or African American 1
Hispanic or Latino 1
Native American or Alaska Native 0
Native Hawaiian or Pacific Islander 0
White 18
International Students 1
Other Races/Ethnicities 2

Master’s in Marketing Focus Areas at SMU

Marketing students may decide to major in one of the following focus areas.

Focus Area Annual Graduates
Marketing/Marketing Management, General 24

You may also be interested in one of these majors related to marketing.

Related Major Annual Graduates
Business Administration & Management 175
Accounting 97
Entrepreneurial Studies 64
Finance & Financial Management 101
Management Sciences & Quantitative Methods 124

View All Marketing Related Majors >

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

More about our data sources and methodologies.

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