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The University of Alabama Master’s in Marketing

78 Master's Degrees Awarded
$50,606 Average Salary

The main focus area for this major is Marketing/Marketing Management, General. For more details on this concentration, visit its profile page.

Marketing is a major offered under the business, management and marketing program of study at The University of Alabama. Here, you’ll find out more about the major master’s degree program in marketing, including such details as the number of graduates, diversity of students, and more.

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How Much Does a Master’s in Marketing from UA Cost?

$11,470 Average Tuition and Fees

UA Graduate Tuition and Fees

Out-of-state part-time graduates at UA paid an average of $1,550 per credit hour in 2019-2020. The average for in-state students was $615 per credit hour. The average full-time tuition and fees for graduate students are shown in the table below.

In StateOut of State
Tuition$10,780$30,250
Fees$690$690

How Much Can You Make With a Master’s in Marketing From UA?

$50,606 Average Salary
Below Average Earnings Boost

marketing who receive their master’s degree from UA make an average of $50,606 a year during the early days of their career. That is 12% lower than the national average of $57,453.

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Does UA Offer an Online Master’s in Marketing?

Online degrees for the UA marketing master’s degree program are not available at this time. To see if the school offers distance learning options in other areas, visit the UA Online Learning page.

UA Master’s Student Diversity for Marketing

78 Master's Degrees Awarded
61.5% Women
12.8% Racial-Ethnic Minorities*
During the 2019-2020 academic year, there were 78 master’s degrees in marketing handed out to qualified students. The charts and tables below give more information about these students.

Male-to-Female Ratio

Women made up around 61.5% of the marketing students who took home a master’s degree in 2019-2020. This is less than the nationwide number of 64.8%.

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Racial-Ethnic Diversity

Of those graduates who received a master’s degree in marketing at UA in 2019-2020, 12.8% were racial-ethnic minorities*. This is lower than the nationwide number of 29%.

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Race/EthnicityNumber of Students
Asian0
Black or African American5
Hispanic or Latino5
Native American or Alaska Native0
Native Hawaiian or Pacific Islander0
White65
International Students3
Other Races/Ethnicities0

Master’s in Marketing Focus Areas at UA

Marketing students may decide to major in one of the following focus areas.

Focus AreaAnnual Graduates
Marketing/Marketing Management, General78

You may also be interested in one of these majors related to marketing.

Related MajorAnnual Graduates
Business Administration & Management184
Accounting73
Business/Managerial Economics33
Finance & Financial Management24
Management Sciences & Quantitative Methods25

View All Marketing Related Majors >

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

More about our data sources and methodologies.

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