2022 Best Value Bachelor’s Degree Colleges for Marketing/Marketing Management, General (With Aid)
It’s not easy to decide which college to attend when there so many options available for students. One of our goals at College Factual is to give you as much information as we can - such as our “Best Value Marketing Management Schools for a Bachelor’s For Those Getting Aid” ranking - to help you make that decision.
In 2019-2020, 49,932 people earned their degree in marketing/marketing management, general, making the major the 13th most popular in the United States.
At the bachelor’s degree level specifically, there were 43,965 marketing/marketing management, general graduates with average earnings and debt of $38,303 and $24,501 respectively.
For this year’s “Best Value Marketing Management Schools for a Bachelor’s For Those Getting Aid” ranking, we looked at 695 colleges that offer a degree in marketing/marketing management, general. The schools that top this list are recognized because they have great marketing/marketing management, general programs and cost less that schools of similar quality.
Some of the factors we look at when determining these rankings are overall quality of the marketing/marketing management, general program at the school and the cost of the school after aid is awarded among other things. For more information, check out our ranking methodology.
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Since picking the right college can be one of the most important decisions of your life, we’ve developed the “Best Value Marketing Management Schools for a Bachelor’s For Those Getting Aid” ranking, along with many other major-related rankings, to help you make that decision.
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Best Value Marketing Management Schools for a Bachelor’s For Those Getting Aid
The following schools top our list of the Best Best Value Marketing Management Schools for a Bachelor’s For Those Getting Aid.
Top 25 Best Value Bachelor’s Degree Colleges for Marketing/Marketing Management, General (With Aid)
You’ll join some of the best and brightest minds around if you attend University of Florida. The school came in at #1 for the Best Value Marketing Management Schools for a Bachelor’s For Those Getting Aid. University of Florida is a large school located in Gainesville, Florida that handed out 223 bachelors’s marketing management degrees in 2019-2020.
UF not only placed well in this ranking. It is also #19 on our “Best Marketing/Marketing Management, General Bachelor’s Degree Schools” list. It costs about $6,302 for Bachelor’s Degree Marketing Management students with aid per year to attend UF.
The low student loan default rate of 2.0% is a good sign that students have an easier time paying off their loans than they might at other schools. For comparison, the national default rate is 10.1%. Students who start out at the school are likely to stick around. The freshman retention rate is 97%.
Read full report on Marketing/Marketing Management, General at University of Florida
You’ll join some of the best and brightest minds around if you attend University of Washington - Seattle Campus. The school came in at #2 for the Best Value Marketing Management Schools for a Bachelor’s For Those Getting Aid. Located in Seattle, Washington, this large public school handed out 176 degrees to qualified bachelors’s marketing management students in 2019-2020.
UW Seattle also claimed a top spot on our “Best Marketing/Marketing Management, General Bachelor’s Degree Schools” list. It’s in the top 5% of all schools reviewed in that analysis. The yearly cost to attend UW Seattle is $13,297 for bachelor’s degree marketing management students with aid.
The school has an impressive student loan default rate. It’s only 2.2%, which is much lower than the national rate of 10.1%. With a freshman retention rate of 93%, the school does an excellent job of retaining its students.
Full UW Seattle Marketing/Marketing Management, General Report
You’ll join some of the best and brightest minds around if you attend University of Illinois at Urbana-Champaign. The school came in at #3 for the Best Value Marketing Management Schools for a Bachelor’s For Those Getting Aid. University of Illinois at Urbana-Champaign is a large public school situated in Champaign, Illinois. It awarded 127 bachelors’s marketing management degrees in 2019-2020.
UIUC not only placed well in this ranking. It is also #8 on our “Best Marketing/Marketing Management, General Bachelor’s Degree Schools” list. The estimated yearly cost for UIUC is $15,880 for Bachelor’s Degree Marketing Management students with aid.
The low student loan default rate of 2.4% is a good sign that students have an easier time paying off their loans than they might at other schools. For comparison, the national default rate is 10.1%. With a freshman retention rate of 94%, the school does an excellent job of retaining its students.
Full University of Illinois at Urbana-Champaign Marketing/Marketing Management, General Report
You’ll join some of the best and brightest minds around if you attend University of Wisconsin - Madison. The school came in at #4 for the Best Value Marketing Management Schools for a Bachelor’s For Those Getting Aid. UW - Madison is located in Madison, Wisconsin and, has a large student population. In 2019-2020, this school awarded 222 bachelors’s marketing management degrees to qualified students.
In addition to being on our bachelor’s degree marketing management students with aid list, UW - Madison has also earned the #9 rank in our “Best Marketing/Marketing Management, General Bachelor’s Degree Schools” ranking. The yearly cost to attend University of Wisconsin - Madison is $17,708 for bachelor’s degree marketing management students with aid.
The student loan default rate at the school is 0.8%, which is quite low when compared to the national default rate of 10.1%. The school has an excellent freshman retention rate of 95%, which means students like the school well enough to return for a second year.
Read more about Marketing/Marketing Management, General at University of Wisconsin - Madison
Out of the 695 schools in the Best Value Marketing Management Schools for a Bachelor’s For Those Getting Aid that were part of this year’s ranking, Western Governors University landed the #5 spot on the list. Located in Salt Lake City, Utah, this large private not-for-profit school awarded 517 degrees to qualified bachelors’s marketing management students in 2019-2020.
In addition to being on this list, WGU is in the top on our “Best Marketing/Marketing Management, General Bachelor’s Degree Schools” list. It’s ranked in the top 15% of all schools on our “Best Marketing/Marketing Management, General Bachelor’s Degree Schools” list. The estimated yearly cost for Western Governors University is $9,805 for Bachelor’s Degree Marketing Management students with aid.
The low student loan default rate of 4.1% is a good sign that students have an easier time paying off their loans than they might at other schools. For comparison, the national default rate is 10.1%.
Full Western Governors University Marketing/Marketing Management, General Report
Purdue University - Main Campus did quite well in the 2022 Best Value Marketing Management Schools for a Bachelor’s For Those Getting Aid ranking, coming in at #6. Located in West Lafayette, Indiana, this large public school handed out 104 diplomas to qualified bachelors’s marketing management students in 2019-2020.
In addition to being on this list, Purdue is in the top on our “Best Marketing/Marketing Management, General Bachelor’s Degree Schools” list. It’s in the top 10% of all schools in this category. It costs about $13,986 for Bachelor’s Degree Marketing Management students with aid per year to attend Purdue.
The low student loan default rate of 2.2% is a good sign that students have an easier time paying off their loans than they might at other schools. For comparison, the national default rate is 10.1%. With a freshman retention rate of 93%, the school does an excellent job of retaining its students.
Read more about Marketing/Marketing Management, General at Purdue
Florida State University landed the #7 spot on the 2022 Best Value Marketing Management Schools for a Bachelor’s For Those Getting Aid ranking. Tallahassee, Florida is the setting for this large institution of higher learning. The public school handed out bachelors’s marketing management degrees to 466 students in 2019-2020.
Florida State excels when it comes to marketing management quality. It’s in the top 10% of all schools in this category. It costs about $9,789 for bachelor’s degree marketing management students with aid per year to attend Florida State.
With a freshman retention rate of 95%, the school does an excellent job of retaining its students. The low student loan default rate of 3.5% is a good sign that students have an easier time paying off their loans than they might at other schools. For comparison, the national default rate is 10.1%.
Full Florida State Marketing/Marketing Management, General Report
Brigham Young University - Provo ranked #8 on this year’s Best Value Marketing Management Schools for a Bachelor’s For Those Getting Aid list. BYU is a private not-for-profit institution located in Provo, Utah. The school has a large population, and it awarded 98 bachelors’s degrees in 2019-2020.
On top of its placing in this ranking, BYU also did well on our “Best Marketing/Marketing Management, General Bachelor’s Degree Schools” list. It’s in the top 10% of all schools reviewed in that analysis. The yearly cost to attend Brigham Young University - Provo is $13,322 for Bachelor’s Degree Marketing Management students with aid.
The school has an excellent freshman retention rate of 92%, which means students like the school well enough to return for a second year. The low student loan default rate of 1.7% is a good sign that students have an easier time paying off their loans than they might at other schools. For comparison, the national default rate is 10.1%.
Read full report on Marketing/Marketing Management, General at Brigham Young University - Provo
The University of Texas at Austin did quite well in the 2022 Best Value Marketing Management Schools for a Bachelor’s For Those Getting Aid ranking, coming in at #9. UT Austin is a large school located in Austin, Texas that handed out 193 bachelors’s marketing management degrees in 2019-2020.
As a testament to the quality of education offered at UT Austin, the school also landed the #6 spot in our “Best Marketing/Marketing Management, General Bachelor’s Degree Schools” ranking. It costs about $18,023 for Bachelor’s Degree Marketing Management students with aid per year to attend The University of Texas at Austin.
The school has an excellent freshman retention rate of 97%, which means students like the school well enough to return for a second year. The school has an impressive student loan default rate. It’s only 2.7%, which is much lower than the national rate of 10.1%.
Read more about Marketing/Marketing Management, General at UT Austin
The University of Texas Rio Grande Valley did quite well in the 2022 Best Value Marketing Management Schools for a Bachelor’s For Those Getting Aid ranking, coming in at #10. Located in Edinburg, Texas, this large public school awarded 53 degrees to qualified bachelors’s marketing management students in 2019-2020.
The estimated yearly cost for UT Rio Grande Valley is $4,514 for Bachelor’s Degree Marketing Management students with aid.
The student loan default rate at the school is 4.8%, which is quite low when compared to the national default rate of 10.1%.
Full UT Rio Grande Valley Marketing/Marketing Management, General Report
With a ranking of #11, Texas A & M University - Central Texas did quite well on the 2022 Best Value Marketing Management Schools for a Bachelor’s For Those Getting Aid list. Texas A & M University - Central Texas is a small school located in Killeen, Texas that handed out 12 bachelors’s marketing management degrees in 2019-2020.
Read more about Marketing/Marketing Management, General at Texas A & M University - Central Texas
The University of Texas at Dallas did quite well in the 2022 Best Value Marketing Management Schools for a Bachelor’s For Those Getting Aid ranking, coming in at #12. The University of Texas at Dallas is located in Richardson, Texas and, has a large student population. In 2019-2020, this school awarded 148 bachelors’s marketing management degrees to qualified students.
In addition to being on this list, UT Dallas is in the top on our “Best Marketing/Marketing Management, General Bachelor’s Degree Schools” list. It’s in the top 15% of all schools reviewed in that analysis. It costs about $15,232 for bachelor’s degree marketing management students with aid per year to attend UT Dallas.
The school has an excellent freshman retention rate of 90%, which means students like the school well enough to return for a second year. The school has an impressive student loan default rate. It’s only 4.9%, which is much lower than the national rate of 10.1%.
Read more about Marketing/Marketing Management, General at UT Dallas
With a ranking of #13, University of South Florida - Main Campus did quite well on the 2022 Best Value Marketing Management Schools for a Bachelor’s For Those Getting Aid list. Located in Tampa, Florida, this large public school awarded 395 degrees to qualified bachelors’s marketing management students in 2019-2020.
USF Tampa excels when it comes to marketing management quality. It’s ranked in the top 20% of all schools on our “Best Marketing/Marketing Management, General Bachelor’s Degree Schools” list. The yearly cost to attend University of South Florida - Main Campus is $8,355 for bachelor’s degree marketing management students with aid.
With a freshman retention rate of 92%, the school does an excellent job of retaining its students. The low student loan default rate of 4.5% is a good sign that students have an easier time paying off their loans than they might at other schools. For comparison, the national default rate is 10.1%.
Full USF Tampa Marketing/Marketing Management, General Report
Florida International University came in at #14 in this year’s edition of the Best Value Marketing Management Schools for a Bachelor’s For Those Getting Aid ranking. FIU is located in Miami, Florida and, has a large student population. In 2019-2020, this school awarded 529 bachelors’s marketing management degrees to qualified students.
The yearly cost to attend Florida International University is $7,296 for bachelor’s degree marketing management students with aid.
Students who start out at the school are likely to stick around. The freshman retention rate is 91%.
Read more about Marketing/Marketing Management, General at FIU
Brigham Young University - Idaho landed the #15 spot on the 2022 Best Value Marketing Management Schools for a Bachelor’s For Those Getting Aid ranking. This large school is located in Rexburg, Idaho, and it awarded 72 bachelors’s marketing management degrees in 2019-2020.
The yearly cost to attend BYU - I is $7,167 for bachelor’s degree marketing management students with aid.
The low student loan default rate of 3.2% is a good sign that students have an easier time paying off their loans than they might at other schools. For comparison, the national default rate is 10.1%.
Read more about Marketing/Marketing Management, General at Brigham Young University - Idaho
California State University - Northridge came in at #16 in this year’s edition of the Best Value Marketing Management Schools for a Bachelor’s For Those Getting Aid ranking. Northridge, California is the setting for this large institution of higher learning. The public school handed out bachelors’s marketing management degrees to 384 students in 2019-2020.
The yearly cost to attend CSUN is $8,414 for Bachelor’s Degree Marketing Management students with aid.
The low student loan default rate of 2.0% is a good sign that students have an easier time paying off their loans than they might at other schools. For comparison, the national default rate is 10.1%.
Read more about Marketing/Marketing Management, General at CSUN
University of Wisconsin - La Crosse came in at #17 in this year’s edition of the Best Value Marketing Management Schools for a Bachelor’s For Those Getting Aid ranking. La Crosse, Wisconsin is the setting for this fairly large institution of higher learning. The public school handed out bachelors’s marketing management degrees to 122 students in 2019-2020.
UW - La Crosse excels when it comes to marketing management quality. It’s ranked in the top 15% of all schools on our “Best Marketing/Marketing Management, General Bachelor’s Degree Schools” list. The estimated yearly cost for UW - La Crosse is $14,580 for bachelor’s degree marketing management students with aid.
The school has an excellent freshman retention rate of 86%, which means students like the school well enough to return for a second year. The school has an impressive student loan default rate. It’s only 1.6%, which is much lower than the national rate of 10.1%.
Read full report on Marketing/Marketing Management, General at UW - La Crosse
Utah Valley University did quite well in the 2022 Best Value Marketing Management Schools for a Bachelor’s For Those Getting Aid ranking, coming in at #18. This large school is located in Orem, Utah, and it awarded 111 bachelors’s marketing management degrees in 2019-2020.
The yearly cost to attend UVU is $9,159 for Bachelor’s Degree Marketing Management students with aid.
University of Pennsylvania did quite well in the 2022 Best Value Marketing Management Schools for a Bachelor’s For Those Getting Aid ranking, coming in at #19. Located in Philadelphia, Pennsylvania, this large private not-for-profit school awarded 91 diplomas to qualified bachelors’s marketing management students in 2019-2020.
UPenn not only placed well in this ranking. It is also #1 on our “Best Marketing/Marketing Management, General Bachelor’s Degree Schools” list. It costs about $25,802 for bachelor’s degree marketing management students with aid per year to attend University of Pennsylvania.
The school has an excellent freshman retention rate of 95%, which means students like the school well enough to return for a second year. The impressive student-to-faculty ratio of 6 to 1 means that students may have more opportunities to work more closely with their professors than they would at other schools. The low student loan default rate of 1.4% is a good sign that students have an easier time paying off their loans than they might at other schools. For comparison, the national default rate is 10.1%.
Michigan State University did quite well in the 2022 Best Value Marketing Management Schools for a Bachelor’s For Those Getting Aid ranking, coming in at #20. East Lansing, Michigan is the setting for this large institution of higher learning. The public school handed out bachelors’s marketing management degrees to 277 students in 2019-2020.
Michigan State also took the #21 spot in our “Best Marketing/Marketing Management, General Bachelor’s Degree Schools” ranking. The estimated yearly cost for Michigan State is $19,173 for Bachelor’s Degree Marketing Management students with aid.
The school has an impressive student loan default rate. It’s only 3.6%, which is much lower than the national rate of 10.1%. With a freshman retention rate of 91%, the school does an excellent job of retaining its students.
Read more about Marketing/Marketing Management, General at Michigan State
Appalachian State University landed the #21 spot on the 2022 Best Value Marketing Management Schools for a Bachelor’s For Those Getting Aid ranking. Appalachian State University is a public institution located in Boone, North Carolina. The school has a large population, and it awarded 149 bachelors’s degrees in 2019-2020.
It costs about $13,920 for Bachelor’s Degree Marketing Management students with aid per year to attend Appalachian State University.
Students who start out at the school are likely to stick around. The freshman retention rate is 86%. The school has an impressive student loan default rate. It’s only 3.9%, which is much lower than the national rate of 10.1%.
Read full report on Marketing/Marketing Management, General at Appalachian State University
With a ranking of #22, University of Minnesota - Twin Cities did quite well on the 2022 Best Value Marketing Management Schools for a Bachelor’s For Those Getting Aid list. University of Minnesota - Twin Cities is a public institution located in Minneapolis, Minnesota. The school has a large population, and it awarded 207 bachelors’s degrees in 2019-2020.
In addition to being on our bachelor’s degree marketing management students with aid list, UMN Twin Cities has also earned the #14 rank in our “Best Marketing/Marketing Management, General Bachelor’s Degree Schools” ranking. The yearly cost to attend University of Minnesota - Twin Cities is $17,740 for Bachelor’s Degree Marketing Management students with aid.
The school has an excellent freshman retention rate of 93%, which means students like the school well enough to return for a second year. The low student loan default rate of 2.2% is a good sign that students have an easier time paying off their loans than they might at other schools. For comparison, the national default rate is 10.1%.
Read full report on Marketing/Marketing Management, General at UMN Twin Cities
University of Georgia landed the #23 spot on the 2022 Best Value Marketing Management Schools for a Bachelor’s For Those Getting Aid ranking. Athens, Georgia is the setting for this large institution of higher learning. The public school handed out bachelors’s marketing management degrees to 338 students in 2019-2020.
UGA also took the #23 spot in our “Best Marketing/Marketing Management, General Bachelor’s Degree Schools” ranking. The yearly cost to attend UGA is $13,649 for bachelor’s degree marketing management students with aid.
The student loan default rate at the school is 2.5%, which is quite low when compared to the national default rate of 10.1%. With a freshman retention rate of 94%, the school does an excellent job of retaining its students.
Full University of Georgia Marketing/Marketing Management, General Report
University of Central Florida came in at #24 in this year’s edition of the Best Value Marketing Management Schools for a Bachelor’s For Those Getting Aid ranking. UCF is located in Orlando, Florida and, has a large student population. In 2019-2020, this school awarded 204 bachelors’s marketing management degrees to qualified students.
The yearly cost to attend UCF is $10,274 for Bachelor’s Degree Marketing Management students with aid.
The school has an impressive student loan default rate. It’s only 4.2%, which is much lower than the national rate of 10.1%. The school has an excellent freshman retention rate of 92%, which means students like the school well enough to return for a second year.
Read more about Marketing/Marketing Management, General at University of Central Florida
University of Maryland - College Park did quite well in the 2022 Best Value Marketing Management Schools for a Bachelor’s For Those Getting Aid ranking, coming in at #25. College Park, Maryland is the setting for this large institution of higher learning. The public school handed out bachelors’s marketing management degrees to 245 students in 2019-2020.
UMCP also made our “Best Marketing/Marketing Management, General Bachelor’s Degree Schools” list, coming in at #16. It costs about $19,045 for bachelor’s degree marketing management students with aid per year to attend University of Maryland - College Park.
With a freshman retention rate of 95%, the school does an excellent job of retaining its students. The low student loan default rate of 2.4% is a good sign that students have an easier time paying off their loans than they might at other schools. For comparison, the national default rate is 10.1%.
Read more about Marketing/Marketing Management, General at UMCP
Rest of the Best 50 in Best Value Marketing Management Schools for a Bachelor’s For Those Getting Aid
Not only did these schools make the top 50 list, but they also landed in the top 15% of this year’s ranking:
Rest of the Top 15% Colleges in Best Value Marketing Management Schools for a Bachelor’s For Those Getting Aid
While not in the ‘top 50’, these schools make the top 15% of this year’s ranking:
| Rank | College | Location |
|---|---|---|
| 51 | Ohio State University - Main Campus | Columbus, OH |
| 52 | University of Utah | Salt Lake City, UT |
| 53 | Oklahoma State University - Main Campus | Stillwater, OK |
| 54 | Florida Atlantic University | Boca Raton, FL |
| 55 | University of Delaware | Newark, DE |
| 56 | York College | Jamaica, NY |
| 57 | University of Northern Iowa | Cedar Falls, IA |
| 58 | University of Mississippi | University, MS |
| 59 | University of Nebraska - Lincoln | Lincoln, NE |
| 60 | University of Arizona | Tucson, AZ |
| 61 | University of Iowa | Iowa City, IA |
| 62 | University of Wisconsin - Milwaukee | Milwaukee, WI |
| 63 | McNeese State University | Lake Charles, LA |
| 64 | Franklin University | Columbus, OH |
| 65 | Virginia Tech | Blacksburg, VA |
| Rank | College | Location |
|---|---|---|
| 91 | Southeastern Oklahoma State University | Durant, OK |
| 92 | The University of Texas at Arlington | Arlington, TX |
| 93 | Ferris State University | Big Rapids, MI |
| 94 | University of Wyoming | Laramie, WY |
| 95 | Oakland University | Rochester Hills, MI |
| 96 | East Carolina University | Greenville, NC |
| 97 | Saint Cloud State University | Saint Cloud, MN |
| 98 | University of North Dakota | Grand Forks, ND |
| 99 | University of Puerto Rico - Bayamon | Bayamon, PR |
| 100 | Texas Woman’s University | Denton, TX |
| 100 | Marshall University | Huntington, WV |
| 102 | Augusta University | Augusta, GA |
| 103 | Colorado State University - Global Campus | Greenwood Village, CO |
| 104 | University of Rhode Island | Kingston, RI |
| 105 | University of Minnesota - Crookston | Crookston, MN |
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Notes and References
References
- The Integrated Postsecondary Education Data System (IPEDS) from the National Center for Education Statistics (NCES), a branch of the U.S. Department of Education (DOE) serves as the core of our data about colleges.
- Some other college data, including much of the graduate earnings data, comes from the U.S. Department of Education’s (College Scorecard).
- Information about the national average student loan default rate is from the U.S. Department of Education and refers to data about the 2016 borrower cohort tracking period for which the cohort default rate (CDR) was 10.1%.
Read more about our data sources and methodologies
Footnotes
- *Average salary, average net price, and average tuition and fees are for the top schools only.
- Some schools otherwise deserving of recognition may have been removed from this ranking in the event that new data identified post-publication warranted it, or at the request of the school.
Credits
- Credit for the banner image above goes to Nick Youngson.
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