2022 Best Value Marketing Schools for a Bachelor’s For Those Making $0-$30k
When pursuing a degree in today’s world, students have many different options to choose from. One of our goals at College Factual is to give you as much information as we can - such as our “Best Value Marketing Schools for a Bachelor’s For Those Making $0-$30k” ranking - to help you make that decision.
In 2019-2020, 52,262 people earned their degree in marketing, making the major the 16th most popular in the United States. In 2017-2018, marketing graduates who were awarded their degree in 2015-2017, earned an average of $40,323 and had an average of $24,975 in loans still to pay off.
At the bachelor’s degree level specifically, there were 45,007 marketing graduates with average earnings and debt of $38,303 and $24,501 respectively.
For this year’s “Best Value Marketing Schools for a Bachelor’s For Those Making $0-$30k” ranking, we looked at 718 colleges that offer a degree in marketing. The schools that top this list are recognized because they have great marketing programs and cost less that schools of similar quality.
Some of the factors we look at when determining these rankings are overall quality of the marketing program at the school and the cost of the school after aid is awarded among other things. See our ranking methodology to learn more.
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Since picking the right college can be one of the most important decisions of your life, we’ve developed the “Best Value Marketing Schools for a Bachelor’s For Those Making $0-$30k” ranking, along with many other major-related rankings, to help you make that decision.
In addition to College Factual’s rankings, you may want to take a look at College Combat, our unique tool that lets you pit your favorite schools head-to-head and compare how they rate on factors that most interest you. Test it out by comparing your favorite schools against others you are considering, or bookmark the tool so you can experiment with it later.
Best Value Marketing Schools for a Bachelor’s For Those Making $0-$30k
The colleges and universities below are the best for bachelor’s degree marketing students whose families make $0-$30k.
Top 25 Best Value Bachelor’s Degree Colleges for Marketing (Income $0-$30k)
Out of the 718 schools in the Best Value Marketing Schools for a Bachelor’s For Those Making $0-$30k that were part of this year’s ranking, University of Pennsylvania landed the #1 spot on the list. Located in Philadelphia, Pennsylvania, this large private not-for-profit school awarded 91 diplomas to qualified bachelors’s marketing students in 2019-2020.
UPenn also made our “Best Marketing Bachelor’s Degree Schools” list, coming in at #1. The estimated yearly cost for University of Pennsylvania is $3,181 for bachelor’s degree marketing students whose families make $0-$30k.
The student loan default rate at the school is 1.4%, which is quite low when compared to the national default rate of 10.1%. Since the school has a student-to-faculty ratio of 6 to 1, those pursuing a degree will have more opportunities to interact with their professors. The school has an excellent freshman retention rate of 95%, which means students like the school well enough to return for a second year.
Out of the 718 schools in the Best Value Marketing Schools for a Bachelor’s For Those Making $0-$30k that were part of this year’s ranking, Washington University in St Louis landed the #2 spot on the list. WUSTL is a fairly large school located in Saint Louis, Missouri that handed out 97 bachelors’s marketing degrees in 2019-2020.
As a testament to the quality of education offered at WUSTL, the school also landed the #2 spot in our “Best Marketing Bachelor’s Degree Schools” ranking. The yearly cost to attend Washington University in St Louis is $5,273 for bachelor’s degree marketing students whose families make $0-$30k.
The impressive student-to-faculty ratio of 7 to 1 means that students may have more opportunities to work more closely with their professors than they would at other schools. The student loan default rate at the school is 1.4%, which is quite low when compared to the national default rate of 10.1%. The school has an excellent freshman retention rate of 94%, which means students like the school well enough to return for a second year.
Out of the 718 schools in the Best Value Marketing Schools for a Bachelor’s For Those Making $0-$30k that were part of this year’s ranking, Georgetown University landed the #3 spot on the list. Located in Washington, District of Columbia, this fairly large private not-for-profit school awarded 71 degrees to qualified bachelors’s marketing students in 2019-2020.
Georgetown also took the #4 spot in our “Best Marketing Bachelor’s Degree Schools” ranking. It costs about $5,248 for Bachelor’s Degree Marketing students whose families make $0-$30k per year to attend Georgetown.
Students who start out at the school are likely to stick around. The freshman retention rate is 94%. The student loan default rate at the school is 1.0%, which is quite low when compared to the national default rate of 10.1%.
You’ll be in good company if you decide to attend University of Florida. It ranked #4 on our 2022 Best Value Marketing Schools for a Bachelor’s For Those Making $0-$30k list. University of Florida is located in Gainesville, Florida and, has a large student population. In 2019-2020, this school awarded 223 bachelors’s marketing degrees to qualified students.
UF did well in our major quality rankings, too. It placed #19 on our “Best Marketing Bachelor’s Degree Schools” list. The estimated yearly cost for University of Florida is $1,994 for Bachelor’s Degree Marketing students whose families make $0-$30k.
With a freshman retention rate of 97%, the school does an excellent job of retaining its students. The student loan default rate at the school is 2.0%, which is quite low when compared to the national default rate of 10.1%.
You’ll be in good company if you decide to attend University of Wisconsin - Madison. It ranked #5 on our 2022 Best Value Marketing Schools for a Bachelor’s For Those Making $0-$30k list. University of Wisconsin - Madison is a large school located in Madison, Wisconsin that handed out 222 bachelors’s marketing degrees in 2019-2020.
As a testament to the quality of education offered at UW - Madison, the school also landed the #9 spot in our “Best Marketing Bachelor’s Degree Schools” ranking. It costs about $4,367 for Bachelor’s Degree Marketing students whose families make $0-$30k per year to attend University of Wisconsin - Madison.
The school has an impressive student loan default rate. It’s only 0.8%, which is much lower than the national rate of 10.1%. With a freshman retention rate of 95%, the school does an excellent job of retaining its students.
Read more about Marketing at University of Wisconsin - Madison
University of Illinois at Urbana-Champaign ranked #6 on this year’s Best Value Marketing Schools for a Bachelor’s For Those Making $0-$30k list. Champaign, Illinois is the setting for this large institution of higher learning. The public school handed out bachelors’s marketing degrees to 127 students in 2019-2020.
UIUC also took the #8 spot in our “Best Marketing Bachelor’s Degree Schools” ranking. The estimated yearly cost for UIUC is $5,477 for bachelor’s degree marketing students whose families make $0-$30k.
Students who start out at the school are likely to stick around. The freshman retention rate is 94%. The low student loan default rate of 2.4% is a good sign that students have an easier time paying off their loans than they might at other schools. For comparison, the national default rate is 10.1%.
Full University of Illinois at Urbana-Champaign Marketing Report
With a ranking of #7, University of Notre Dame did quite well on the 2022 Best Value Marketing Schools for a Bachelor’s For Those Making $0-$30k list. University of Notre Dame is a fairly large private not-for-profit school situated in Notre Dame, Indiana. It awarded 69 bachelors’s marketing degrees in 2019-2020.
Notre Dame not only placed well in this ranking. It is also #3 on our “Best Marketing Bachelor’s Degree Schools” list. The estimated yearly cost for University of Notre Dame is $12,498 for Bachelor’s Degree Marketing students whose families make $0-$30k.
The school has an excellent freshman retention rate of 97%, which means students like the school well enough to return for a second year. Since the school has a student-to-faculty ratio of 9 to 1, those pursuing a degree will have more opportunities to interact with their professors. The school has an impressive student loan default rate. It’s only 0.7%, which is much lower than the national rate of 10.1%.
With a ranking of #8, University of Maryland - College Park did quite well on the 2022 Best Value Marketing Schools for a Bachelor’s For Those Making $0-$30k list. UMCP is a public institution located in College Park, Maryland. The school has a large population, and it awarded 245 bachelors’s degrees in 2019-2020.
UMCP also made our “Best Marketing Bachelor’s Degree Schools” list, coming in at #16. It costs about $8,054 for bachelor’s degree marketing students whose families make $0-$30k per year to attend University of Maryland - College Park.
The school has an excellent freshman retention rate of 95%, which means students like the school well enough to return for a second year. The school has an impressive student loan default rate. It’s only 2.4%, which is much lower than the national rate of 10.1%.
With a ranking of #9, University of Washington - Seattle Campus did quite well on the 2022 Best Value Marketing Schools for a Bachelor’s For Those Making $0-$30k list. This large school is located in Seattle, Washington, and it awarded 176 bachelors’s marketing degrees in 2019-2020.
As a testament to the quality of education it offers, UW Seattle is also in the top of our “Best Marketing Bachelor’s Degree Schools” ranking. It’s in the top 5% of all schools in this category. The estimated yearly cost for UW Seattle is $7,850 for Bachelor’s Degree Marketing students whose families make $0-$30k.
The school has an impressive student loan default rate. It’s only 2.2%, which is much lower than the national rate of 10.1%. Students who start out at the school are likely to stick around. The freshman retention rate is 93%.
Florida State University came in at #10 in this year’s edition of the Best Value Marketing Schools for a Bachelor’s For Those Making $0-$30k ranking. Florida State University is a large public school situated in Tallahassee, Florida. It awarded 466 bachelors’s marketing degrees in 2019-2020.
On top of its placing in this ranking, Florida State also did well on our “Best Marketing Bachelor’s Degree Schools” list. It’s ranked in the top 10% of all schools on our “Best Marketing Bachelor’s Degree Schools” list. It costs about $5,360 for bachelor’s degree marketing students whose families make $0-$30k per year to attend Florida State University.
The school has an excellent freshman retention rate of 95%, which means students like the school well enough to return for a second year. The student loan default rate at the school is 3.5%, which is quite low when compared to the national default rate of 10.1%.
University of Minnesota - Twin Cities landed the #11 spot on the 2022 Best Value Marketing Schools for a Bachelor’s For Those Making $0-$30k ranking. This large school is located in Minneapolis, Minnesota, and it awarded 207 bachelors’s marketing degrees in 2019-2020.
UMN Twin Cities not only placed well in this ranking. It is also #14 on our “Best Marketing Bachelor’s Degree Schools” list. The estimated yearly cost for University of Minnesota - Twin Cities is $7,266 for bachelor’s degree marketing students whose families make $0-$30k.
The student loan default rate at the school is 2.2%, which is quite low when compared to the national default rate of 10.1%. With a freshman retention rate of 93%, the school does an excellent job of retaining its students.
With a ranking of #12, Michigan State University did quite well on the 2022 Best Value Marketing Schools for a Bachelor’s For Those Making $0-$30k list. Michigan State is located in East Lansing, Michigan and, has a large student population. In 2019-2020, this school awarded 277 bachelors’s marketing degrees to qualified students.
Michigan State not only placed well in this ranking. It is also #21 on our “Best Marketing Bachelor’s Degree Schools” list. The yearly cost to attend Michigan State University is $6,686 for Bachelor’s Degree Marketing students whose families make $0-$30k.
The low student loan default rate of 3.6% is a good sign that students have an easier time paying off their loans than they might at other schools. For comparison, the national default rate is 10.1%. With a freshman retention rate of 91%, the school does an excellent job of retaining its students.
Ohio State University - Main Campus ranked #13 on this year’s Best Value Marketing Schools for a Bachelor’s For Those Making $0-$30k list. Located in Columbus, Ohio, this large public school awarded 505 diplomas to qualified bachelors’s marketing students in 2019-2020.
Ohio State also claimed a top spot on our “Best Marketing Bachelor’s Degree Schools” list. It’s ranked in the top 5% of all schools on our “Best Marketing Bachelor’s Degree Schools” list. The yearly cost to attend Ohio State is $8,194 for Bachelor’s Degree Marketing students whose families make $0-$30k.
The school has an excellent freshman retention rate of 94%, which means students like the school well enough to return for a second year. The low student loan default rate of 4.4% is a good sign that students have an easier time paying off their loans than they might at other schools. For comparison, the national default rate is 10.1%.
Purdue University - Main Campus did quite well in the 2022 Best Value Marketing Schools for a Bachelor’s For Those Making $0-$30k ranking, coming in at #14. Purdue University - Main Campus is a large public school situated in West Lafayette, Indiana. It awarded 104 bachelors’s marketing degrees in 2019-2020.
Purdue excels when it comes to marketing quality. It’s in the top 10% of all schools reviewed in that analysis. The yearly cost to attend Purdue University - Main Campus is $5,483 for bachelor’s degree marketing students whose families make $0-$30k.
The student loan default rate at the school is 2.2%, which is quite low when compared to the national default rate of 10.1%. The school has an excellent freshman retention rate of 93%, which means students like the school well enough to return for a second year.
Read more about Marketing at Purdue University - Main Campus
Boston College came in at #15 in this year’s edition of the Best Value Marketing Schools for a Bachelor’s For Those Making $0-$30k ranking. Boston College is located in Chestnut Hill, Massachusetts and, has a fairly large student population. In 2019-2020, this school awarded 127 bachelors’s marketing degrees to qualified students.
In addition to being on our bachelor’s degree marketing students whose families make $0-$30k list, Boston College has also earned the #5 rank in our “Best Marketing Bachelor’s Degree Schools” ranking. The yearly cost to attend Boston College is $6,353 for Bachelor’s Degree Marketing students whose families make $0-$30k.
With a freshman retention rate of 93%, the school does an excellent job of retaining its students. The school has an impressive student loan default rate. It’s only 1.2%, which is much lower than the national rate of 10.1%.
Florida International University ranked #16 on this year’s Best Value Marketing Schools for a Bachelor’s For Those Making $0-$30k list. Florida International University is a public institution located in Miami, Florida. The school has a large population, and it awarded 529 bachelors’s degrees in 2019-2020.
It costs about $5,002 for bachelor’s degree marketing students whose families make $0-$30k per year to attend Florida International University.
The school has an excellent freshman retention rate of 91%, which means students like the school well enough to return for a second year.
With a ranking of #17, University of South Florida - Main Campus did quite well on the 2022 Best Value Marketing Schools for a Bachelor’s For Those Making $0-$30k list. USF Tampa is a large public school situated in Tampa, Florida. It awarded 419 bachelors’s marketing degrees in 2019-2020.
On top of its placing in this ranking, USF Tampa also did well on our “Best Marketing Bachelor’s Degree Schools” list. It’s in the top 20% of all schools in this category. The estimated yearly cost for USF Tampa is $3,950 for Bachelor’s Degree Marketing students whose families make $0-$30k.
The school has an impressive student loan default rate. It’s only 4.5%, which is much lower than the national rate of 10.1%. Students who start out at the school are likely to stick around. The freshman retention rate is 92%.
University of Georgia ranked #18 on this year’s Best Value Marketing Schools for a Bachelor’s For Those Making $0-$30k list. UGA is a public institution located in Athens, Georgia. The school has a large population, and it awarded 338 bachelors’s degrees in 2019-2020.
As a testament to the quality of education offered at UGA, the school also landed the #23 spot in our “Best Marketing Bachelor’s Degree Schools” ranking. It costs about $7,541 for Bachelor’s Degree Marketing students whose families make $0-$30k per year to attend University of Georgia.
The low student loan default rate of 2.5% is a good sign that students have an easier time paying off their loans than they might at other schools. For comparison, the national default rate is 10.1%. The school has an excellent freshman retention rate of 94%, which means students like the school well enough to return for a second year.
With a ranking of #19, Brigham Young University - Idaho did quite well on the 2022 Best Value Marketing Schools for a Bachelor’s For Those Making $0-$30k list. BYU - I is a large private not-for-profit school situated in Rexburg, Idaho. It awarded 72 bachelors’s marketing degrees in 2019-2020.
The estimated yearly cost for BYU - I is $2,637 for Bachelor’s Degree Marketing students whose families make $0-$30k.
The school has an impressive student loan default rate. It’s only 3.2%, which is much lower than the national rate of 10.1%.
Read full report on Marketing at Brigham Young University - Idaho
University of Central Florida did quite well in the 2022 Best Value Marketing Schools for a Bachelor’s For Those Making $0-$30k ranking, coming in at #20. UCF is a large public school situated in Orlando, Florida. It awarded 204 bachelors’s marketing degrees in 2019-2020.
As a testament to the quality of education it offers, UCF is also in the top of our “Best Marketing Bachelor’s Degree Schools” ranking. It’s ranked in the top 20% of all schools on our “Best Marketing Bachelor’s Degree Schools” list. It costs about $6,211 for bachelor’s degree marketing students whose families make $0-$30k per year to attend University of Central Florida.
The school has an excellent freshman retention rate of 92%, which means students like the school well enough to return for a second year. The student loan default rate at the school is 4.2%, which is quite low when compared to the national default rate of 10.1%.
Fashion Institute of Technology landed the #21 spot on the 2022 Best Value Marketing Schools for a Bachelor’s For Those Making $0-$30k ranking. Fashion Institute of Technology is located in New York, New York and, has a medium-sized student population. In 2019-2020, this school awarded 160 bachelors’s marketing degrees to qualified students.
In addition to being on this list, FIT SUNY is in the top on our “Best Marketing Bachelor’s Degree Schools” list. It’s in the top 10% of all schools in this category. The estimated yearly cost for Fashion Institute of Technology is $7,123 for bachelor’s degree marketing students whose families make $0-$30k.
With a freshman retention rate of 88%, the school does an excellent job of retaining its students. The school has an impressive student loan default rate. It’s only 3.8%, which is much lower than the national rate of 10.1%.
University of Minnesota - Duluth came in at #22 in this year’s edition of the Best Value Marketing Schools for a Bachelor’s For Those Making $0-$30k ranking. University of Minnesota - Duluth is a public institution located in Duluth, Minnesota. The school has a fairly large population, and it awarded 158 bachelors’s degrees in 2019-2020.
UMN Duluth excels when it comes to marketing quality. It’s in the top 10% of all schools reviewed in that analysis. It costs about $7,443 for Bachelor’s Degree Marketing students whose families make $0-$30k per year to attend University of Minnesota - Duluth.
The student loan default rate at the school is 3.1%, which is quite low when compared to the national default rate of 10.1%.
Read full report on Marketing at University of Minnesota - Duluth
University of Wisconsin - La Crosse did quite well in the 2022 Best Value Marketing Schools for a Bachelor’s For Those Making $0-$30k ranking, coming in at #23. University of Wisconsin - La Crosse is a fairly large school located in La Crosse, Wisconsin that handed out 122 bachelors’s marketing degrees in 2019-2020.
As a testament to the quality of education it offers, UW - La Crosse is also in the top of our “Best Marketing Bachelor’s Degree Schools” ranking. It’s in the top 15% of all schools reviewed in that analysis. It costs about $7,939 for bachelor’s degree marketing students whose families make $0-$30k per year to attend UW - La Crosse.
The student loan default rate at the school is 1.6%, which is quite low when compared to the national default rate of 10.1%. Students who start out at the school are likely to stick around. The freshman retention rate is 86%.
Michigan Technological University came in at #24 in this year’s edition of the Best Value Marketing Schools for a Bachelor’s For Those Making $0-$30k ranking. Michigan Tech is a public institution located in Houghton, Michigan. The school has a medium-sized population, and it awarded 13 bachelors’s degrees in 2019-2020.
It costs about $8,295 for bachelor’s degree marketing students whose families make $0-$30k per year to attend Michigan Technological University.
The low student loan default rate of 2.3% is a good sign that students have an easier time paying off their loans than they might at other schools. For comparison, the national default rate is 10.1%. Students who start out at the school are likely to stick around. The freshman retention rate is 86%.
Read full report on Marketing at Michigan Technological University
The University of Texas Rio Grande Valley did quite well in the 2022 Best Value Marketing Schools for a Bachelor’s For Those Making $0-$30k ranking, coming in at #25. UT Rio Grande Valley is a public institution located in Edinburg, Texas. The school has a large population, and it awarded 53 bachelors’s degrees in 2019-2020.
The estimated yearly cost for The University of Texas Rio Grande Valley is $2,993 for bachelor’s degree marketing students whose families make $0-$30k.
The school has an impressive student loan default rate. It’s only 4.8%, which is much lower than the national rate of 10.1%.
Full The University of Texas Rio Grande Valley Marketing Report
Rest of the Best 51 in Best Value Marketing Schools for a Bachelor’s For Those Making $0-$30k
Not only did these schools make the top 51 list, but they also landed in the top 15% of this year’s ranking:
Rest of the Top 15% Colleges in Best Value Marketing Schools for a Bachelor’s For Those Making $0-$30k
While not in the ‘top 50’, these schools make the top 15% of this year’s ranking:
| Rank | College | Location |
|---|---|---|
| 52 | The University of Texas at San Antonio | San Antonio, TX |
| 53 | University of Delaware | Newark, DE |
| 54 | University of Nebraska - Lincoln | Lincoln, NE |
| 55 | Ferris State University | Big Rapids, MI |
| 56 | Salisbury University | Salisbury, MD |
| 57 | University of South Carolina - Columbia | Columbia, SC |
| 58 | University of Houston | Houston, TX |
| 58 | University of Minnesota - Crookston | Crookston, MN |
| 60 | University of Massachusetts Amherst | Amherst, MA |
| 61 | Tulane University of Louisiana | New Orleans, LA |
| 62 | Lehigh University | Bethlehem, PA |
| 63 | York College | Jamaica, NY |
| 64 | Utah Valley University | Orem, UT |
| 65 | Purdue University Northwest | Hammond, IN |
| 66 | The University of Texas at Dallas | Richardson, TX |
| Rank | College | Location |
|---|---|---|
| 92 | Eastern Washington University | Cheney, WA |
| 93 | Miami University - Oxford | Oxford, OH |
| 94 | Tennessee Wesleyan University | Athens, TN |
| 95 | Louisiana State University and Agricultural & Mechanical College | Baton Rouge, LA |
| 96 | University of Iowa | Iowa City, IA |
| 97 | SUNY New Paltz | New Paltz, NY |
| 98 | The University of Texas at Tyler | Tyler, TX |
| 99 | SUNY Old Westbury | Old Westbury, NY |
| 100 | University of Michigan - Dearborn | Dearborn, MI |
| 101 | University of Utah | Salt Lake City, UT |
| 102 | Middle Tennessee State University | Murfreesboro, TN |
| 103 | University of Pittsburgh - Johnstown | Johnstown, PA |
| 104 | McNeese State University | Lake Charles, LA |
| 105 | Marshall University | Huntington, WV |
| 106 | MSU Texas | Wichita Falls, TX |
| 107 | Winona State University | Winona, MN |
| 108 | Utah State University | Logan, UT |
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Notes and References
References
- The Integrated Postsecondary Education Data System (IPEDS) from the National Center for Education Statistics (NCES), a branch of the U.S. Department of Education (DOE) serves as the core of our data about colleges.
- Some other college data, including much of the graduate earnings data, comes from the U.S. Department of Education’s (College Scorecard).
- Information about the national average student loan default rate is from the U.S. Department of Education and refers to data about the 2016 borrower cohort tracking period for which the cohort default rate (CDR) was 10.1%.
Read more about our data sources and methodologies
Footnotes
- *Average salary, average net price, and average tuition and fees are for the top schools only.
- Some schools otherwise deserving of recognition may have been removed from this ranking in the event that new data identified post-publication warranted it, or at the request of the school.
Credits
- Credit for the banner image above goes to Nick Youngson.
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