2022 Best Value Bachelor’s Degree Colleges for Marketing (Income $0-$30k) in the Southwest Region
Students have lots of options to chooose from today when trying to decide which college to attend. College Factual was founded, in part, to help students make the decision as to what would be the best school for them. Our “Best Value Marketing Schools for a Bachelor’s in the Southwest Region For Those Making $0-$30k” ranking is part of that endeavor.
Marketing is the 16th most popular major in the country with 52,262 degrees awarded in 2019-2020. In 2017-2018, marketing graduates who were awarded their degree in 2015-2017, earned an average of $40,323 and had an average of $24,975 in loans still to pay off.
Across the Southwest region, there were 6,234 marketing graduates with average earnings and debt of $40,667 and $25,152 respectively. At the bachelor’s degree level specifically, there were 5,224 marketing graduates with average earnings and debt of $38,896 and $23,899 respectively.
For this year’s “Best Value Marketing Schools for a Bachelor’s in the Southwest Region For Those Making $0-$30k” ranking, we looked at 73 colleges that offer a degree in marketing. Not only do the schools that top this list have excellent marketing programs, but they also cost less that schools of similar quality.
Some of the factors we look at when determining these rankings are overall quality of the marketing program at the school and the cost of the school after aid is awarded among other things. For more information, check out our ranking methodology.
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One Size Does Not Fit All
Since picking the right college can be one of the most important decisions of your life, we’ve developed the “Best Value Marketing Schools for a Bachelor’s in the Southwest Region For Those Making $0-$30k” ranking, along with many other major-related rankings, to help you make that decision.
In addition to our rankings, you can take two colleges and compare them based on the criteria that matters most to you in our unique tool, College Combat. Go ahead and give it a try, or bookmark the link so you can check it out later.
Best Value Marketing Schools for a Bachelor’s in the Southwest Region For Those Making $0-$30k
The colleges and universities below are the best for southwest region bachelor’s degree marketing students whose families make $0-$30k.
Top 25 Best Value Bachelor’s Degree Colleges for Marketing (Income $0-$30k) in the Southwest Region
You’ll be in good company if you decide to attend The University of Texas Rio Grande Valley. It ranked #1 on our 2022 Best Value Marketing Schools for a Bachelor’s in the Southwest Region For Those Making $0-$30k list. The University of Texas Rio Grande Valley is a public institution located in Edinburg, Texas. The school has a large population, and it awarded 53 bachelors’s degrees in 2019-2020.
It costs about $2,993 for southwest region bachelor’s degree marketing students whose families make $0-$30k per year to attend The University of Texas Rio Grande Valley.
The student loan default rate at the school is 4.8%, which is quite low when compared to the national default rate of 10.1%.
Full The University of Texas Rio Grande Valley Marketing Report
Out of the 73 schools in the Best Value Marketing Schools for a Bachelor’s in the Southwest Region For Those Making $0-$30k that were part of this year’s ranking, University of North Texas landed the #2 spot on the list. This large school is located in Denton, Texas, and it awarded 233 bachelors’s marketing degrees in 2019-2020.
UNT also made our “Best Marketing Bachelor’s Degree Schools in the Southwest Region” list, coming in at #15. The estimated yearly cost for UNT is $8,521 for Southwest Region Bachelor’s Degree Marketing students whose families make $0-$30k.
With a freshman retention rate of 85%, the school does an excellent job of retaining its students.
You’ll be in good company if you decide to attend Arizona State University - Tempe. It ranked #3 on our 2022 Best Value Marketing Schools for a Bachelor’s in the Southwest Region For Those Making $0-$30k list. Located in Tempe, Arizona, this large public school handed out 308 degrees to qualified bachelors’s marketing students in 2019-2020.
In addition to being on our southwest region bachelor’s degree marketing students whose families make $0-$30k list, ASU - Tempe has also earned the #9 rank in our “Best Marketing Bachelor’s Degree Schools in the Southwest Region” ranking. The estimated yearly cost for Arizona State University - Tempe is $7,044 for southwest region bachelor’s degree marketing students whose families make $0-$30k.
Students who start out at the school are likely to stick around. The freshman retention rate is 86%.
Read more about Marketing at Arizona State University - Tempe
You’ll join some of the best and brightest minds around if you attend Texas A&M University - College Station. The school came in at #4 for the Best Value Marketing Schools for a Bachelor’s in the Southwest Region For Those Making $0-$30k. Texas A&M College Station is located in College Station, Texas and, has a large student population. In 2019-2020, this school awarded 216 bachelors’s marketing degrees to qualified students.
Texas A&M College Station did well in our major quality rankings, too. It placed #3 on our “Best Marketing Bachelor’s Degree Schools in the Southwest Region” list. The estimated yearly cost for Texas A&M University - College Station is $11,454 for Southwest Region Bachelor’s Degree Marketing students whose families make $0-$30k.
The school has an impressive student loan default rate. It’s only 2.9%, which is much lower than the national rate of 10.1%. With a freshman retention rate of 94%, the school does an excellent job of retaining its students.
Read full report on Marketing at Texas A&M University - College Station
You’ll join some of the best and brightest minds around if you attend Texas Tech University. The school came in at #5 for the Best Value Marketing Schools for a Bachelor’s in the Southwest Region For Those Making $0-$30k. Texas Tech University is a public institution located in Lubbock, Texas. The school has a large population, and it awarded 238 bachelors’s degrees in 2019-2020.
In addition to being on our southwest region bachelor’s degree marketing students whose families make $0-$30k list, Texas Tech has also earned the #8 rank in our “Best Marketing Bachelor’s Degree Schools in the Southwest Region” ranking. The estimated yearly cost for Texas Tech University is $12,317 for southwest region bachelor’s degree marketing students whose families make $0-$30k.
The school has an excellent freshman retention rate of 87%, which means students like the school well enough to return for a second year.
The University of Texas at Austin did quite well in the 2022 Best Value Marketing Schools for a Bachelor’s in the Southwest Region For Those Making $0-$30k ranking, coming in at #6. UT Austin is a large public school situated in Austin, Texas. It awarded 193 bachelors’s marketing degrees in 2019-2020.
UT Austin also took the #1 spot in our “Best Marketing Bachelor’s Degree Schools in the Southwest Region” ranking. The estimated yearly cost for The University of Texas at Austin is $12,203 for Southwest Region Bachelor’s Degree Marketing students whose families make $0-$30k.
Students who start out at the school are likely to stick around. The freshman retention rate is 97%. The low student loan default rate of 2.7% is a good sign that students have an easier time paying off their loans than they might at other schools. For comparison, the national default rate is 10.1%.
Read full report on Marketing at The University of Texas at Austin
Texas A & M University - Central Texas did quite well in the 2022 Best Value Marketing Schools for a Bachelor’s in the Southwest Region For Those Making $0-$30k ranking, coming in at #7. Texas A & M University - Central Texas is a small public school situated in Killeen, Texas. It awarded 12 bachelors’s marketing degrees in 2019-2020.
Read full report on Marketing at Texas A & M University - Central Texas
University of Arizona came in at #8 in this year’s edition of the Best Value Marketing Schools for a Bachelor’s in the Southwest Region For Those Making $0-$30k ranking. University of Arizona is located in Tucson, Arizona and, has a large student population. In 2019-2020, this school awarded 200 bachelors’s marketing degrees to qualified students.
University of Arizona not only placed well in this ranking. It is also #12 on our “Best Marketing Bachelor’s Degree Schools in the Southwest Region” list. The estimated yearly cost for University of Arizona is $10,562 for Southwest Region Bachelor’s Degree Marketing students whose families make $0-$30k.
The school has an excellent freshman retention rate of 85%, which means students like the school well enough to return for a second year.
Oklahoma State University - Main Campus landed the #9 spot on the 2022 Best Value Marketing Schools for a Bachelor’s in the Southwest Region For Those Making $0-$30k ranking. OSU is a large public school situated in Stillwater, Oklahoma. It awarded 276 bachelors’s marketing degrees in 2019-2020.
OSU did well in our major quality rankings, too. It placed #14 on our “Best Marketing Bachelor’s Degree Schools in the Southwest Region” list. It costs about $8,669 for Southwest Region Bachelor’s Degree Marketing students whose families make $0-$30k per year to attend OSU.
With a freshman retention rate of 85%, the school does an excellent job of retaining its students.
Trinity University came in at #10 in this year’s edition of the Best Value Marketing Schools for a Bachelor’s in the Southwest Region For Those Making $0-$30k ranking. San Antonio, Texas is the setting for this small institution of higher learning. The private not-for-profit school handed out bachelors’s marketing degrees to 31 students in 2019-2020.
Trinity U did well in our major quality rankings, too. It placed #5 on our “Best Marketing Bachelor’s Degree Schools in the Southwest Region” list. The estimated yearly cost for Trinity U is $12,373 for Southwest Region Bachelor’s Degree Marketing students whose families make $0-$30k.
The student loan default rate at the school is 1.8%, which is quite low when compared to the national default rate of 10.1%. Since the school has a student-to-faculty ratio of 9 to 1, those pursuing a degree will have more opportunities to interact with their professors. With a freshman retention rate of 89%, the school does an excellent job of retaining its students.
The University of Texas at San Antonio did quite well in the 2022 Best Value Marketing Schools for a Bachelor’s in the Southwest Region For Those Making $0-$30k ranking, coming in at #11. The University of Texas at San Antonio is a public institution located in San Antonio, Texas. The school has a large population, and it awarded 193 bachelors’s degrees in 2019-2020.
As a testament to the quality of education offered at UTSA, the school also landed the #18 spot in our “Best Marketing Bachelor’s Degree Schools in the Southwest Region” ranking. The estimated yearly cost for The University of Texas at San Antonio is $10,516 for southwest region bachelor’s degree marketing students whose families make $0-$30k.
Full The University of Texas at San Antonio Marketing Report
University of Houston did quite well in the 2022 Best Value Marketing Schools for a Bachelor’s in the Southwest Region For Those Making $0-$30k ranking, coming in at #12. UH is a large public school situated in Houston, Texas. It awarded 241 bachelors’s marketing degrees in 2019-2020.
UH also made our “Best Marketing Bachelor’s Degree Schools in the Southwest Region” list, coming in at #11. The estimated yearly cost for UH is $10,203 for Southwest Region Bachelor’s Degree Marketing students whose families make $0-$30k.
With a freshman retention rate of 86%, the school does an excellent job of retaining its students.
The University of Texas at Dallas ranked #13 on this year’s Best Value Marketing Schools for a Bachelor’s in the Southwest Region For Those Making $0-$30k list. Richardson, Texas is the setting for this large institution of higher learning. The public school handed out bachelors’s marketing degrees to 148 students in 2019-2020.
UT Dallas also took the #10 spot in our “Best Marketing Bachelor’s Degree Schools in the Southwest Region” ranking. It costs about $10,857 for southwest region bachelor’s degree marketing students whose families make $0-$30k per year to attend UT Dallas.
The school has an excellent freshman retention rate of 90%, which means students like the school well enough to return for a second year. The low student loan default rate of 4.9% is a good sign that students have an easier time paying off their loans than they might at other schools. For comparison, the national default rate is 10.1%.
Read more about Marketing at The University of Texas at Dallas
Texas State University came in at #14 in this year’s edition of the Best Value Marketing Schools for a Bachelor’s in the Southwest Region For Those Making $0-$30k ranking. San Marcos, Texas is the setting for this large institution of higher learning. The public school handed out bachelors’s marketing degrees to 353 students in 2019-2020.
As a testament to the quality of education offered at Texas State, the school also landed the #13 spot in our “Best Marketing Bachelor’s Degree Schools in the Southwest Region” ranking. The yearly cost to attend Texas State University is $11,125 for Southwest Region Bachelor’s Degree Marketing students whose families make $0-$30k.
With a ranking of #15, Texas Woman’s University did quite well on the 2022 Best Value Marketing Schools for a Bachelor’s in the Southwest Region For Those Making $0-$30k list. TWU is located in Denton, Texas and, has a fairly large student population. In 2019-2020, this school awarded 37 bachelors’s marketing degrees to qualified students.
The estimated yearly cost for TWU is $6,706 for southwest region bachelor’s degree marketing students whose families make $0-$30k.
The University of Texas at Tyler landed the #16 spot on the 2022 Best Value Marketing Schools for a Bachelor’s in the Southwest Region For Those Making $0-$30k ranking. The University of Texas at Tyler is a public institution located in Tyler, Texas. The school has a medium-sized population, and it awarded 45 bachelors’s degrees in 2019-2020.
The yearly cost to attend UT Tyler is $6,797 for southwest region bachelor’s degree marketing students whose families make $0-$30k.
MSU Texas did quite well in the 2022 Best Value Marketing Schools for a Bachelor’s in the Southwest Region For Those Making $0-$30k ranking, coming in at #17. MSU Texas is a medium-sized school located in Wichita Falls, Texas that handed out 29 bachelors’s marketing degrees in 2019-2020.
The yearly cost to attend MSU Texas is $7,703 for southwest region bachelor’s degree marketing students whose families make $0-$30k.
Southeastern Oklahoma State University landed the #18 spot on the 2022 Best Value Marketing Schools for a Bachelor’s in the Southwest Region For Those Making $0-$30k ranking. Southeastern Oklahoma State University is located in Durant, Oklahoma and, has a medium-sized student population. In 2019-2020, this school awarded 12 bachelors’s marketing degrees to qualified students.
It costs about $6,102 for Southwest Region Bachelor’s Degree Marketing students whose families make $0-$30k per year to attend Southeastern Oklahoma State University.
Read more about Marketing at Southeastern Oklahoma State University
University of Houston - Clear Lake came in at #19 in this year’s edition of the Best Value Marketing Schools for a Bachelor’s in the Southwest Region For Those Making $0-$30k ranking. University of Houston - Clear Lake is a medium-sized public school situated in Houston, Texas. It awarded 47 bachelors’s marketing degrees in 2019-2020.
As a testament to the quality of education offered at UH Clear Lake, the school also landed the #22 spot in our “Best Marketing Bachelor’s Degree Schools in the Southwest Region” ranking. It costs about $4,517 for Southwest Region Bachelor’s Degree Marketing students whose families make $0-$30k per year to attend University of Houston - Clear Lake.
Stephen F Austin State University came in at #20 in this year’s edition of the Best Value Marketing Schools for a Bachelor’s in the Southwest Region For Those Making $0-$30k ranking. SFASU is a fairly large school located in Nacogdoches, Texas that handed out 66 bachelors’s marketing degrees in 2019-2020.
The yearly cost to attend SFASU is $8,650 for southwest region bachelor’s degree marketing students whose families make $0-$30k.
Read more about Marketing at Stephen F Austin State University
University of Houston - Downtown landed the #21 spot on the 2022 Best Value Marketing Schools for a Bachelor’s in the Southwest Region For Those Making $0-$30k ranking. Located in Houston, Texas, this fairly large public school awarded 42 degrees to qualified bachelors’s marketing students in 2019-2020.
As a testament to the quality of education offered at UH Downtown, the school also landed the #21 spot in our “Best Marketing Bachelor’s Degree Schools in the Southwest Region” ranking. The yearly cost to attend University of Houston - Downtown is $5,065 for Southwest Region Bachelor’s Degree Marketing students whose families make $0-$30k.
The University of Texas at El Paso did quite well in the 2022 Best Value Marketing Schools for a Bachelor’s in the Southwest Region For Those Making $0-$30k ranking, coming in at #22. Located in El Paso, Texas, this large public school handed out 96 diplomas to qualified bachelors’s marketing students in 2019-2020.
The yearly cost to attend UTEP is $7,092 for Southwest Region Bachelor’s Degree Marketing students whose families make $0-$30k.
Northeastern State University landed the #23 spot on the 2022 Best Value Marketing Schools for a Bachelor’s in the Southwest Region For Those Making $0-$30k ranking. Located in Tahlequah, Oklahoma, this medium-sized public school handed out 46 degrees to qualified bachelors’s marketing students in 2019-2020.
It costs about $7,614 for Southwest Region Bachelor’s Degree Marketing students whose families make $0-$30k per year to attend NSU.
New Mexico State University - Main Campus ranked #24 on this year’s Best Value Marketing Schools for a Bachelor’s in the Southwest Region For Those Making $0-$30k list. New Mexico State University - Main Campus is a fairly large public school situated in Las Cruces, New Mexico. It awarded 79 bachelors’s marketing degrees in 2019-2020.
It costs about $6,896 for southwest region bachelor’s degree marketing students whose families make $0-$30k per year to attend NMSU Main Campus.
University of Houston - Victoria did quite well in the 2022 Best Value Marketing Schools for a Bachelor’s in the Southwest Region For Those Making $0-$30k ranking, coming in at #25. University of Houston - Victoria is a public institution located in Victoria, Texas. The school has a small population, and it awarded 18 bachelors’s degrees in 2019-2020.
The yearly cost to attend University of Houston - Victoria is $7,265 for Southwest Region Bachelor’s Degree Marketing students whose families make $0-$30k.
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Best Marketing Bachelor's Degree Schools in the Southwest Region
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Notes and References
References
- The Integrated Postsecondary Education Data System (IPEDS) from the National Center for Education Statistics (NCES), a branch of the U.S. Department of Education (DOE) serves as the core of our data about colleges.
- Some other college data, including much of the graduate earnings data, comes from the U.S. Department of Education’s (College Scorecard).
- Information about the national average student loan default rate is from the U.S. Department of Education and refers to data about the 2016 borrower cohort tracking period for which the cohort default rate (CDR) was 10.1%.
Read more about our data sources and methodologies
Footnotes
- *Average salary, average net price, and average tuition and fees are for the top schools only.
- Some schools otherwise deserving of recognition may have been removed from this ranking in the event that new data identified post-publication warranted it, or at the request of the school.
Credits
- Credit for the banner image above goes to Nick Youngson.
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