2022 Best Value Bachelor’s Degree Colleges for Marketing (Income $30-$48k)
It’s not easy to decide which college to attend when there so many options available for students. At College Factual, we’re committed to helping you make that decision by providing information such as that found in our “Best Value Marketing Schools for a Bachelor’s For Those Making $30-$48k” ranking.
Marketing is the 16th most popular major in the country with 52,262 degrees awarded in 2019-2020. In 2017-2018, marketing graduates who were awarded their degree in 2015-2017, earned an average of $40,323 and had an average of $24,975 in loans still to pay off.
At the bachelor’s degree level specifically, there were 45,007 marketing graduates with average earnings and debt of $38,303 and $24,501 respectively.
This year’s “Best Value Marketing Schools for a Bachelor’s For Those Making $30-$48k” ranking analyzed 713 colleges that offered a degree in marketing. The schools that top this list are recognized because they have great marketing programs and cost less that schools of similar quality.
Some of the factors we look at when determining these rankings are overall quality of the marketing program at the school and the cost of the school after aid is awarded among other things. For more information, check out our ranking methodology.
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One Size Does Not Fit All
Since the program you select can have a significant impact on your future, we’ve developed a number of rankings, including this “Best Value Marketing Schools for a Bachelor’s For Those Making $30-$48k” list, to help you choose the best school for you.
To further help you make the college decision, we’ve developed a unique tool called College Combat that allows you to compare schools based on the factors that matter the most to you. If you’re torn between two schools, you can use it to help you see how they stack up against one another. Bookmark it so you can compare any new schools that might interest you.
Best Value Marketing Schools for a Bachelor’s For Those Making $30-$48k
The colleges and universities below are the best for bachelor’s degree marketing students whose families make $30-$48k.
Top 25 Best Value Bachelor’s Degree Colleges for Marketing (Income $30-$48k)
You’ll be in good company if you decide to attend University of Pennsylvania. It ranked #1 on our 2022 Best Value Marketing Schools for a Bachelor’s For Those Making $30-$48k list. Located in Philadelphia, Pennsylvania, this large private not-for-profit school handed out 91 degrees to qualified bachelors’s marketing students in 2019-2020.
UPenn also made our “Best Marketing Bachelor’s Degree Schools” list, coming in at #1. It costs about $4,833 for Bachelor’s Degree Marketing students whose families make $30-$48k per year to attend University of Pennsylvania.
The school has an excellent freshman retention rate of 95%, which means students like the school well enough to return for a second year. The student-to-faculty ratio of 6 to 1 is a sign that students will have more opportunities to engage with their professors one-on-one. The student loan default rate at the school is 1.4%, which is quite low when compared to the national default rate of 10.1%.
You’ll join some of the best and brightest minds around if you attend Washington University in St Louis. The school came in at #2 for the Best Value Marketing Schools for a Bachelor’s For Those Making $30-$48k. WUSTL is a fairly large school located in Saint Louis, Missouri that handed out 97 bachelors’s marketing degrees in 2019-2020.
WUSTL also took the #2 spot in our “Best Marketing Bachelor’s Degree Schools” ranking. It costs about $6,248 for Bachelor’s Degree Marketing students whose families make $30-$48k per year to attend Washington University in St Louis.
With a freshman retention rate of 94%, the school does an excellent job of retaining its students. Since the school has a student-to-faculty ratio of 7 to 1, those pursuing a degree will have more opportunities to interact with their professors. The low student loan default rate of 1.4% is a good sign that students have an easier time paying off their loans than they might at other schools. For comparison, the national default rate is 10.1%.
Read full report on Marketing at Washington University in St Louis
You’ll join some of the best and brightest minds around if you attend University of Florida. The school came in at #3 for the Best Value Marketing Schools for a Bachelor’s For Those Making $30-$48k. UF is a large school located in Gainesville, Florida that handed out 223 bachelors’s marketing degrees in 2019-2020.
UF also made our “Best Marketing Bachelor’s Degree Schools” list, coming in at #19. It costs about $4,069 for bachelor’s degree marketing students whose families make $30-$48k per year to attend University of Florida.
The low student loan default rate of 2.0% is a good sign that students have an easier time paying off their loans than they might at other schools. For comparison, the national default rate is 10.1%. The school has an excellent freshman retention rate of 97%, which means students like the school well enough to return for a second year.
You’ll join some of the best and brightest minds around if you attend University of Wisconsin - Madison. The school came in at #4 for the Best Value Marketing Schools for a Bachelor’s For Those Making $30-$48k. UW - Madison is a large public school situated in Madison, Wisconsin. It awarded 222 bachelors’s marketing degrees in 2019-2020.
As a testament to the quality of education offered at UW - Madison, the school also landed the #9 spot in our “Best Marketing Bachelor’s Degree Schools” ranking. The yearly cost to attend UW - Madison is $6,860 for bachelor’s degree marketing students whose families make $30-$48k.
The school has an impressive student loan default rate. It’s only 0.8%, which is much lower than the national rate of 10.1%. The school has an excellent freshman retention rate of 95%, which means students like the school well enough to return for a second year.
You’ll join some of the best and brightest minds around if you attend University of Notre Dame. The school came in at #5 for the Best Value Marketing Schools for a Bachelor’s For Those Making $30-$48k. Notre Dame, Indiana is the setting for this fairly large institution of higher learning. The private not-for-profit school handed out bachelors’s marketing degrees to 69 students in 2019-2020.
Notre Dame not only placed well in this ranking. It is also #3 on our “Best Marketing Bachelor’s Degree Schools” list. The yearly cost to attend Notre Dame is $15,609 for bachelor’s degree marketing students whose families make $30-$48k.
The school has an impressive student loan default rate. It’s only 0.7%, which is much lower than the national rate of 10.1%. With a freshman retention rate of 97%, the school does an excellent job of retaining its students. The impressive student-to-faculty ratio of 9 to 1 means that students may have more opportunities to work more closely with their professors than they would at other schools.
Boston College came in at #6 in this year’s edition of the Best Value Marketing Schools for a Bachelor’s For Those Making $30-$48k ranking. Boston College is located in Chestnut Hill, Massachusetts and, has a fairly large student population. In 2019-2020, this school awarded 127 bachelors’s marketing degrees to qualified students.
As a testament to the quality of education offered at Boston College, the school also landed the #5 spot in our “Best Marketing Bachelor’s Degree Schools” ranking. The yearly cost to attend Boston College is $8,951 for bachelor’s degree marketing students whose families make $30-$48k.
The school has an excellent freshman retention rate of 93%, which means students like the school well enough to return for a second year. The school has an impressive student loan default rate. It’s only 1.2%, which is much lower than the national rate of 10.1%.
With a ranking of #7, Georgetown University did quite well on the 2022 Best Value Marketing Schools for a Bachelor’s For Those Making $30-$48k list. Georgetown University is a fairly large school located in Washington, District of Columbia that handed out 71 bachelors’s marketing degrees in 2019-2020.
Georgetown also took the #4 spot in our “Best Marketing Bachelor’s Degree Schools” ranking. It costs about $8,678 for bachelor’s degree marketing students whose families make $30-$48k per year to attend Georgetown University.
The student loan default rate at the school is 1.0%, which is quite low when compared to the national default rate of 10.1%. With a freshman retention rate of 94%, the school does an excellent job of retaining its students.
University of Illinois at Urbana-Champaign came in at #8 in this year’s edition of the Best Value Marketing Schools for a Bachelor’s For Those Making $30-$48k ranking. UIUC is a large school located in Champaign, Illinois that handed out 127 bachelors’s marketing degrees in 2019-2020.
In addition to being on our bachelor’s degree marketing students whose families make $30-$48k list, UIUC has also earned the #8 rank in our “Best Marketing Bachelor’s Degree Schools” ranking. The estimated yearly cost for UIUC is $8,464 for Bachelor’s Degree Marketing students whose families make $30-$48k.
The school has an excellent freshman retention rate of 94%, which means students like the school well enough to return for a second year. The low student loan default rate of 2.4% is a good sign that students have an easier time paying off their loans than they might at other schools. For comparison, the national default rate is 10.1%.
Read more about Marketing at University of Illinois at Urbana-Champaign
University of Washington - Seattle Campus landed the #9 spot on the 2022 Best Value Marketing Schools for a Bachelor’s For Those Making $30-$48k ranking. Located in Seattle, Washington, this large public school awarded 176 degrees to qualified bachelors’s marketing students in 2019-2020.
On top of its placing in this ranking, UW Seattle also did well on our “Best Marketing Bachelor’s Degree Schools” list. It’s in the top 5% of all schools reviewed in that analysis. The yearly cost to attend UW Seattle is $7,467 for Bachelor’s Degree Marketing students whose families make $30-$48k.
The school has an impressive student loan default rate. It’s only 2.2%, which is much lower than the national rate of 10.1%. Students who start out at the school are likely to stick around. The freshman retention rate is 93%.
Purdue University - Main Campus landed the #10 spot on the 2022 Best Value Marketing Schools for a Bachelor’s For Those Making $30-$48k ranking. Purdue is a large school located in West Lafayette, Indiana that handed out 104 bachelors’s marketing degrees in 2019-2020.
As a testament to the quality of education it offers, Purdue is also in the top of our “Best Marketing Bachelor’s Degree Schools” ranking. It’s ranked in the top 10% of all schools on our “Best Marketing Bachelor’s Degree Schools” list. The yearly cost to attend Purdue is $5,879 for bachelor’s degree marketing students whose families make $30-$48k.
The student loan default rate at the school is 2.2%, which is quite low when compared to the national default rate of 10.1%. Students who start out at the school are likely to stick around. The freshman retention rate is 93%.
Read more about Marketing at Purdue University - Main Campus
University of Minnesota - Twin Cities ranked #11 on this year’s Best Value Marketing Schools for a Bachelor’s For Those Making $30-$48k list. This large school is located in Minneapolis, Minnesota, and it awarded 207 bachelors’s marketing degrees in 2019-2020.
As a testament to the quality of education offered at UMN Twin Cities, the school also landed the #14 spot in our “Best Marketing Bachelor’s Degree Schools” ranking. It costs about $8,418 for Bachelor’s Degree Marketing students whose families make $30-$48k per year to attend UMN Twin Cities.
The student loan default rate at the school is 2.2%, which is quite low when compared to the national default rate of 10.1%. Students who start out at the school are likely to stick around. The freshman retention rate is 93%.
Read more about Marketing at University of Minnesota - Twin Cities
Florida State University came in at #12 in this year’s edition of the Best Value Marketing Schools for a Bachelor’s For Those Making $30-$48k ranking. Florida State University is located in Tallahassee, Florida and, has a large student population. In 2019-2020, this school awarded 466 bachelors’s marketing degrees to qualified students.
Florida State also claimed a top spot on our “Best Marketing Bachelor’s Degree Schools” list. It’s ranked in the top 10% of all schools on our “Best Marketing Bachelor’s Degree Schools” list. The yearly cost to attend Florida State University is $6,816 for Bachelor’s Degree Marketing students whose families make $30-$48k.
The school has an excellent freshman retention rate of 95%, which means students like the school well enough to return for a second year. The student loan default rate at the school is 3.5%, which is quite low when compared to the national default rate of 10.1%.
Ohio State University - Main Campus did quite well in the 2022 Best Value Marketing Schools for a Bachelor’s For Those Making $30-$48k ranking, coming in at #13. This large school is located in Columbus, Ohio, and it awarded 505 bachelors’s marketing degrees in 2019-2020.
As a testament to the quality of education it offers, Ohio State is also in the top of our “Best Marketing Bachelor’s Degree Schools” ranking. It’s in the top 5% of all schools reviewed in that analysis. The estimated yearly cost for Ohio State is $10,037 for bachelor’s degree marketing students whose families make $30-$48k.
The school has an impressive student loan default rate. It’s only 4.4%, which is much lower than the national rate of 10.1%. The school has an excellent freshman retention rate of 94%, which means students like the school well enough to return for a second year.
University of South Florida - Main Campus came in at #14 in this year’s edition of the Best Value Marketing Schools for a Bachelor’s For Those Making $30-$48k ranking. This large school is located in Tampa, Florida, and it awarded 419 bachelors’s marketing degrees in 2019-2020.
In addition to being on this list, USF Tampa is in the top on our “Best Marketing Bachelor’s Degree Schools” list. It’s ranked in the top 20% of all schools on our “Best Marketing Bachelor’s Degree Schools” list. It costs about $5,616 for Bachelor’s Degree Marketing students whose families make $30-$48k per year to attend USF Tampa.
With a freshman retention rate of 92%, the school does an excellent job of retaining its students. The low student loan default rate of 4.5% is a good sign that students have an easier time paying off their loans than they might at other schools. For comparison, the national default rate is 10.1%.
Read more about Marketing at University of South Florida - Main Campus
Florida International University landed the #15 spot on the 2022 Best Value Marketing Schools for a Bachelor’s For Those Making $30-$48k ranking. FIU is located in Miami, Florida and, has a large student population. In 2019-2020, this school awarded 529 bachelors’s marketing degrees to qualified students.
The estimated yearly cost for FIU is $6,683 for bachelor’s degree marketing students whose families make $30-$48k.
The school has an excellent freshman retention rate of 91%, which means students like the school well enough to return for a second year.
Brigham Young University - Idaho came in at #16 in this year’s edition of the Best Value Marketing Schools for a Bachelor’s For Those Making $30-$48k ranking. BYU - I is located in Rexburg, Idaho and, has a large student population. In 2019-2020, this school awarded 72 bachelors’s marketing degrees to qualified students.
The yearly cost to attend BYU - I is $3,595 for bachelor’s degree marketing students whose families make $30-$48k.
The student loan default rate at the school is 3.2%, which is quite low when compared to the national default rate of 10.1%.
Read full report on Marketing at Brigham Young University - Idaho
University of North Texas came in at #17 in this year’s edition of the Best Value Marketing Schools for a Bachelor’s For Those Making $30-$48k ranking. UNT is a large school located in Denton, Texas that handed out 233 bachelors’s marketing degrees in 2019-2020.
UNT excels when it comes to marketing quality. It’s in the top 20% of all schools reviewed in that analysis. The estimated yearly cost for UNT is $9,082 for Bachelor’s Degree Marketing students whose families make $30-$48k.
Students who start out at the school are likely to stick around. The freshman retention rate is 85%.
University of Georgia landed the #18 spot on the 2022 Best Value Marketing Schools for a Bachelor’s For Those Making $30-$48k ranking. University of Georgia is a large school located in Athens, Georgia that handed out 338 bachelors’s marketing degrees in 2019-2020.
UGA did well in our major quality rankings, too. It placed #23 on our “Best Marketing Bachelor’s Degree Schools” list. It costs about $10,241 for bachelor’s degree marketing students whose families make $30-$48k per year to attend UGA.
The low student loan default rate of 2.5% is a good sign that students have an easier time paying off their loans than they might at other schools. For comparison, the national default rate is 10.1%. The school has an excellent freshman retention rate of 94%, which means students like the school well enough to return for a second year.
University of Minnesota - Duluth came in at #19 in this year’s edition of the Best Value Marketing Schools for a Bachelor’s For Those Making $30-$48k ranking. This fairly large school is located in Duluth, Minnesota, and it awarded 158 bachelors’s marketing degrees in 2019-2020.
UMN Duluth excels when it comes to marketing quality. It’s in the top 10% of all schools in this category. It costs about $7,992 for bachelor’s degree marketing students whose families make $30-$48k per year to attend UMN Duluth.
The low student loan default rate of 3.1% is a good sign that students have an easier time paying off their loans than they might at other schools. For comparison, the national default rate is 10.1%.
Read more about Marketing at University of Minnesota - Duluth
University of Central Florida did quite well in the 2022 Best Value Marketing Schools for a Bachelor’s For Those Making $30-$48k ranking, coming in at #20. This large school is located in Orlando, Florida, and it awarded 204 bachelors’s marketing degrees in 2019-2020.
UCF excels when it comes to marketing quality. It’s in the top 20% of all schools in this category. It costs about $7,847 for bachelor’s degree marketing students whose families make $30-$48k per year to attend University of Central Florida.
The low student loan default rate of 4.2% is a good sign that students have an easier time paying off their loans than they might at other schools. For comparison, the national default rate is 10.1%. The school has an excellent freshman retention rate of 92%, which means students like the school well enough to return for a second year.
University of Maryland - College Park came in at #21 in this year’s edition of the Best Value Marketing Schools for a Bachelor’s For Those Making $30-$48k ranking. University of Maryland - College Park is a public institution located in College Park, Maryland. The school has a large population, and it awarded 245 bachelors’s degrees in 2019-2020.
In addition to being on our bachelor’s degree marketing students whose families make $30-$48k list, UMCP has also earned the #16 rank in our “Best Marketing Bachelor’s Degree Schools” ranking. The estimated yearly cost for UMCP is $12,128 for bachelor’s degree marketing students whose families make $30-$48k.
With a freshman retention rate of 95%, the school does an excellent job of retaining its students. The school has an impressive student loan default rate. It’s only 2.4%, which is much lower than the national rate of 10.1%.
With a ranking of #22, The University of Texas Rio Grande Valley did quite well on the 2022 Best Value Marketing Schools for a Bachelor’s For Those Making $30-$48k list. The University of Texas Rio Grande Valley is a public institution located in Edinburg, Texas. The school has a large population, and it awarded 53 bachelors’s degrees in 2019-2020.
It costs about $3,473 for Bachelor’s Degree Marketing students whose families make $30-$48k per year to attend UT Rio Grande Valley.
The student loan default rate at the school is 4.8%, which is quite low when compared to the national default rate of 10.1%.
Brigham Young University - Provo ranked #23 on this year’s Best Value Marketing Schools for a Bachelor’s For Those Making $30-$48k list. BYU is a private not-for-profit institution located in Provo, Utah. The school has a large population, and it awarded 98 bachelors’s degrees in 2019-2020.
As a testament to the quality of education it offers, BYU is also in the top of our “Best Marketing Bachelor’s Degree Schools” ranking. It’s ranked in the top 5% of all schools on our “Best Marketing Bachelor’s Degree Schools” list. The yearly cost to attend BYU is $10,425 for Bachelor’s Degree Marketing students whose families make $30-$48k.
Students who start out at the school are likely to stick around. The freshman retention rate is 92%. The school has an impressive student loan default rate. It’s only 1.7%, which is much lower than the national rate of 10.1%.
Read more about Marketing at Brigham Young University - Provo
Western Governors University landed the #24 spot on the 2022 Best Value Marketing Schools for a Bachelor’s For Those Making $30-$48k ranking. Located in Salt Lake City, Utah, this large private not-for-profit school awarded 517 diplomas to qualified bachelors’s marketing students in 2019-2020.
On top of its placing in this ranking, WGU also did well on our “Best Marketing Bachelor’s Degree Schools” list. It’s in the top 15% of all schools reviewed in that analysis. It costs about $8,522 for bachelor’s degree marketing students whose families make $30-$48k per year to attend WGU.
The low student loan default rate of 4.1% is a good sign that students have an easier time paying off their loans than they might at other schools. For comparison, the national default rate is 10.1%.
The University of West Florida came in at #25 in this year’s edition of the Best Value Marketing Schools for a Bachelor’s For Those Making $30-$48k ranking. This fairly large school is located in Pensacola, Florida, and it awarded 34 bachelors’s marketing degrees in 2019-2020.
It costs about $3,912 for Bachelor’s Degree Marketing students whose families make $30-$48k per year to attend UWF.
Rest of the Best 50 in Best Value Marketing Schools for a Bachelor’s For Those Making $30-$48k
Not only did these schools make the top 50 list, but they also landed in the top 15% of this year’s ranking:
Rest of the Top 15% Colleges in Best Value Marketing Schools for a Bachelor’s For Those Making $30-$48k
While not in the ‘top 50’, these schools make the top 15% of this year’s ranking:
| Rank | College | Location |
|---|---|---|
| 51 | University of Mississippi | University, MS |
| 52 | Northern Kentucky University | Highland Heights, KY |
| 53 | Florida Atlantic University | Boca Raton, FL |
| 54 | Tulane University of Louisiana | New Orleans, LA |
| 55 | Appalachian State University | Boone, NC |
| 56 | University of Massachusetts Amherst | Amherst, MA |
| 57 | Minot State University | Minot, ND |
| 58 | University of North Georgia | Dahlonega, GA |
| 59 | Trinity University | San Antonio, TX |
| 60 | Texas State University | San Marcos, TX |
| 61 | The University of Texas at Dallas | Richardson, TX |
| 62 | Dalton State College | Dalton, GA |
| 63 | Michigan State University | East Lansing, MI |
| 64 | West Virginia University | Morgantown, WV |
| 65 | University of Nebraska - Lincoln | Lincoln, NE |
| Rank | College | Location |
|---|---|---|
| 91 | Marshall University | Huntington, WV |
| 92 | Minnesota State University - Mankato | Mankato, MN |
| 93 | Ferris State University | Big Rapids, MI |
| 94 | University of Kentucky | Lexington, KY |
| 95 | University of North Dakota | Grand Forks, ND |
| 96 | MSU Texas | Wichita Falls, TX |
| 97 | University of Michigan - Dearborn | Dearborn, MI |
| 98 | University of Nevada - Reno | Reno, NV |
| 99 | University of Utah | Salt Lake City, UT |
| 100 | Saint Cloud State University | Saint Cloud, MN |
| 101 | Case Western Reserve University | Cleveland, OH |
| 102 | North Dakota State University - Main Campus | Fargo, ND |
| 103 | University of Southern Maine | Portland, ME |
| 104 | Winona State University | Winona, MN |
| 105 | Tennessee Wesleyan University | Athens, TN |
| 106 | University of Nebraska at Omaha | Omaha, NE |
| 107 | University of Iowa | Iowa City, IA |
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Notes and References
References
- The Integrated Postsecondary Education Data System (IPEDS) from the National Center for Education Statistics (NCES), a branch of the U.S. Department of Education (DOE) serves as the core of our data about colleges.
- Some other college data, including much of the graduate earnings data, comes from the U.S. Department of Education’s (College Scorecard).
- Information about the national average student loan default rate is from the U.S. Department of Education and refers to data about the 2016 borrower cohort tracking period for which the cohort default rate (CDR) was 10.1%.
Read more about our data sources and methodologies
Footnotes
- *Average salary, average net price, and average tuition and fees are for the top schools only.
- Some schools otherwise deserving of recognition may have been removed from this ranking in the event that new data identified post-publication warranted it, or at the request of the school.
Credits
- Credit for the banner image above goes to Nick Youngson.
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