2022 Best Value Bachelor’s Degree Colleges for Marketing (Income $30-$48k) in the Great Lakes Region
When pursuing a degree in today’s world, students have many different options to choose from. College Factual has developed its “Best Value Marketing Schools for a Bachelor’s in the Great Lakes Region For Those Making $30-$48k” ranking as one item you can use to help make this decision.
In 2019-2020, 52,262 people earned their degree in marketing, making the major the 16th most popular in the United States. In 2017-2018, marketing graduates who were awarded their degree in 2015-2017, earned an average of $40,323 and had an average of $24,975 in loans still to pay off.
Across the Great Lakes region, there were 10,171 marketing graduates with average earnings and debt of $41,524 and $24,397 respectively. At the bachelor’s degree level specifically, there were 9,011 marketing graduates with average earnings and debt of $39,075 and $25,381 respectively.
For this year’s “Best Value Marketing Schools for a Bachelor’s in the Great Lakes Region For Those Making $30-$48k” ranking, we looked at 138 colleges that offer a degree in marketing. The schools that top this list are recognized because they have great marketing programs and cost less that schools of similar quality.
To come up with these rankings, we looked at factors such as the cost to attend the school after aid is awarded and overall quality of the marketing program at the school. See our ranking methodology to learn more.
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Since picking the right college can be one of the most important decisions of your life, we’ve developed the “Best Value Marketing Schools for a Bachelor’s in the Great Lakes Region For Those Making $30-$48k” ranking, along with many other major-related rankings, to help you make that decision.
You can create your own custom comparison that focuses on the factors most important to you using our tool, College Combat. If you’re torn between two schools, you can use it to help you see how they stack up against one another. Bookmark it so you can compare any new schools that might interest you.
Best Value Marketing Schools for a Bachelor’s in the Great Lakes Region For Those Making $30-$48k
The colleges and universities below are the best for great lakes region bachelor’s degree marketing students whose families make $30-$48k.
Top 25 Best Value Bachelor’s Degree Colleges for Marketing (Income $30-$48k) in the Great Lakes Region
Out of the 138 schools in the Best Value Marketing Schools for a Bachelor’s in the Great Lakes Region For Those Making $30-$48k that were part of this year’s ranking, University of Wisconsin - Madison landed the #1 spot on the list. Madison, Wisconsin is the setting for this large institution of higher learning. The public school handed out bachelors’s marketing degrees to 222 students in 2019-2020.
As a testament to the quality of education offered at UW - Madison, the school also landed the #3 spot in our “Best Marketing Bachelor’s Degree Schools in the Great Lakes Region” ranking. It costs about $6,860 for Great Lakes Region Bachelor’s Degree Marketing students whose families make $30-$48k per year to attend University of Wisconsin - Madison.
Students who start out at the school are likely to stick around. The freshman retention rate is 95%. The student loan default rate at the school is 0.8%, which is quite low when compared to the national default rate of 10.1%.
You’ll be in good company if you decide to attend University of Notre Dame. It ranked #2 on our 2022 Best Value Marketing Schools for a Bachelor’s in the Great Lakes Region For Those Making $30-$48k list. This fairly large school is located in Notre Dame, Indiana, and it awarded 69 bachelors’s marketing degrees in 2019-2020.
Notre Dame also took the #1 spot in our “Best Marketing Bachelor’s Degree Schools in the Great Lakes Region” ranking. The estimated yearly cost for Notre Dame is $15,609 for great lakes region bachelor’s degree marketing students whose families make $30-$48k.
Students who start out at the school are likely to stick around. The freshman retention rate is 97%. The student-to-faculty ratio of 9 to 1 is a sign that students will have more opportunities to engage with their professors one-on-one. The school has an impressive student loan default rate. It’s only 0.7%, which is much lower than the national rate of 10.1%.
You’ll join some of the best and brightest minds around if you attend University of Illinois at Urbana-Champaign. The school came in at #3 for the Best Value Marketing Schools for a Bachelor’s in the Great Lakes Region For Those Making $30-$48k. Champaign, Illinois is the setting for this large institution of higher learning. The public school handed out bachelors’s marketing degrees to 127 students in 2019-2020.
UIUC also made our “Best Marketing Bachelor’s Degree Schools in the Great Lakes Region” list, coming in at #2. The estimated yearly cost for University of Illinois at Urbana-Champaign is $8,464 for Great Lakes Region Bachelor’s Degree Marketing students whose families make $30-$48k.
Students who start out at the school are likely to stick around. The freshman retention rate is 94%. The low student loan default rate of 2.4% is a good sign that students have an easier time paying off their loans than they might at other schools. For comparison, the national default rate is 10.1%.
You’ll join some of the best and brightest minds around if you attend Purdue University - Main Campus. The school came in at #4 for the Best Value Marketing Schools for a Bachelor’s in the Great Lakes Region For Those Making $30-$48k. This large school is located in West Lafayette, Indiana, and it awarded 104 bachelors’s marketing degrees in 2019-2020.
Purdue not only placed well in this ranking. It is also #11 on our “Best Marketing Bachelor’s Degree Schools in the Great Lakes Region” list. It costs about $5,879 for Great Lakes Region Bachelor’s Degree Marketing students whose families make $30-$48k per year to attend Purdue University - Main Campus.
The school has an impressive student loan default rate. It’s only 2.2%, which is much lower than the national rate of 10.1%. The school has an excellent freshman retention rate of 93%, which means students like the school well enough to return for a second year.
Read more about Marketing at Purdue University - Main Campus
Out of the 138 schools in the Best Value Marketing Schools for a Bachelor’s in the Great Lakes Region For Those Making $30-$48k that were part of this year’s ranking, Ohio State University - Main Campus landed the #5 spot on the list. This large school is located in Columbus, Ohio, and it awarded 505 bachelors’s marketing degrees in 2019-2020.
Ohio State also made our “Best Marketing Bachelor’s Degree Schools in the Great Lakes Region” list, coming in at #5. The yearly cost to attend Ohio State is $10,037 for Great Lakes Region Bachelor’s Degree Marketing students whose families make $30-$48k.
The student loan default rate at the school is 4.4%, which is quite low when compared to the national default rate of 10.1%. With a freshman retention rate of 94%, the school does an excellent job of retaining its students.
Read full report on Marketing at Ohio State University - Main Campus
With a ranking of #6, Franklin University did quite well on the 2022 Best Value Marketing Schools for a Bachelor’s in the Great Lakes Region For Those Making $30-$48k list. Franklin University is located in Columbus, Ohio and, has a medium-sized student population. In 2019-2020, this school awarded 30 bachelors’s marketing degrees to qualified students.
The estimated yearly cost for Franklin University is $11,992 for Great Lakes Region Bachelor’s Degree Marketing students whose families make $30-$48k.
University of Wisconsin - La Crosse landed the #7 spot on the 2022 Best Value Marketing Schools for a Bachelor’s in the Great Lakes Region For Those Making $30-$48k ranking. La Crosse, Wisconsin is the setting for this fairly large institution of higher learning. The public school handed out bachelors’s marketing degrees to 122 students in 2019-2020.
UW - La Crosse not only placed well in this ranking. It is also #15 on our “Best Marketing Bachelor’s Degree Schools in the Great Lakes Region” list. The estimated yearly cost for UW - La Crosse is $9,795 for Great Lakes Region Bachelor’s Degree Marketing students whose families make $30-$48k.
The school has an excellent freshman retention rate of 86%, which means students like the school well enough to return for a second year. The low student loan default rate of 1.6% is a good sign that students have an easier time paying off their loans than they might at other schools. For comparison, the national default rate is 10.1%.
University of Wisconsin - Eau Claire ranked #8 on this year’s Best Value Marketing Schools for a Bachelor’s in the Great Lakes Region For Those Making $30-$48k list. This fairly large school is located in Eau Claire, Wisconsin, and it awarded 134 bachelors’s marketing degrees in 2019-2020.
In addition to being on our great lakes region bachelor’s degree marketing students whose families make $30-$48k list, UW - Eau Claire has also earned the #16 rank in our “Best Marketing Bachelor’s Degree Schools in the Great Lakes Region” ranking. The estimated yearly cost for UW - Eau Claire is $11,828 for great lakes region bachelor’s degree marketing students whose families make $30-$48k.
Read more about Marketing at University of Wisconsin - Eau Claire
Michigan Technological University landed the #9 spot on the 2022 Best Value Marketing Schools for a Bachelor’s in the Great Lakes Region For Those Making $30-$48k ranking. Michigan Technological University is located in Houghton, Michigan and, has a medium-sized student population. In 2019-2020, this school awarded 13 bachelors’s marketing degrees to qualified students.
It costs about $9,049 for Great Lakes Region Bachelor’s Degree Marketing students whose families make $30-$48k per year to attend Michigan Tech.
The low student loan default rate of 2.3% is a good sign that students have an easier time paying off their loans than they might at other schools. For comparison, the national default rate is 10.1%. With a freshman retention rate of 86%, the school does an excellent job of retaining its students.
With a ranking of #10, Grand Valley State University did quite well on the 2022 Best Value Marketing Schools for a Bachelor’s in the Great Lakes Region For Those Making $30-$48k list. Grand Valley State University is a large school located in Allendale, Michigan that handed out 314 bachelors’s marketing degrees in 2019-2020.
GVSU did well in our major quality rankings, too. It placed #18 on our “Best Marketing Bachelor’s Degree Schools in the Great Lakes Region” list. The yearly cost to attend Grand Valley State University is $12,459 for Great Lakes Region Bachelor’s Degree Marketing students whose families make $30-$48k.
The student loan default rate at the school is 3.7%, which is quite low when compared to the national default rate of 10.1%.
With a ranking of #11, University of Wisconsin - Whitewater did quite well on the 2022 Best Value Marketing Schools for a Bachelor’s in the Great Lakes Region For Those Making $30-$48k list. Located in Whitewater, Wisconsin, this fairly large public school awarded 184 degrees to qualified bachelors’s marketing students in 2019-2020.
As a testament to the quality of education offered at UW - Whitewater, the school also landed the #22 spot in our “Best Marketing Bachelor’s Degree Schools in the Great Lakes Region” ranking. The yearly cost to attend UW - Whitewater is $12,156 for Great Lakes Region Bachelor’s Degree Marketing students whose families make $30-$48k.
Read full report on Marketing at University of Wisconsin - Whitewater
With a ranking of #12, Oakland University did quite well on the 2022 Best Value Marketing Schools for a Bachelor’s in the Great Lakes Region For Those Making $30-$48k list. This fairly large school is located in Rochester Hills, Michigan, and it awarded 96 bachelors’s marketing degrees in 2019-2020.
The yearly cost to attend Oakland University is $7,751 for Great Lakes Region Bachelor’s Degree Marketing students whose families make $30-$48k.
Michigan State University ranked #13 on this year’s Best Value Marketing Schools for a Bachelor’s in the Great Lakes Region For Those Making $30-$48k list. This large school is located in East Lansing, Michigan, and it awarded 277 bachelors’s marketing degrees in 2019-2020.
Michigan State not only placed well in this ranking. It is also #4 on our “Best Marketing Bachelor’s Degree Schools in the Great Lakes Region” list. The yearly cost to attend Michigan State is $15,197 for great lakes region bachelor’s degree marketing students whose families make $30-$48k.
The school has an impressive student loan default rate. It’s only 3.6%, which is much lower than the national rate of 10.1%. Students who start out at the school are likely to stick around. The freshman retention rate is 91%.
University of Wisconsin - Oshkosh ranked #14 on this year’s Best Value Marketing Schools for a Bachelor’s in the Great Lakes Region For Those Making $30-$48k list. UW Oshkosh is a fairly large school located in Oshkosh, Wisconsin that handed out 85 bachelors’s marketing degrees in 2019-2020.
It costs about $13,114 for great lakes region bachelor’s degree marketing students whose families make $30-$48k per year to attend University of Wisconsin - Oshkosh.
Read more about Marketing at University of Wisconsin - Oshkosh
University of Wisconsin - Parkside came in at #15 in this year’s edition of the Best Value Marketing Schools for a Bachelor’s in the Great Lakes Region For Those Making $30-$48k ranking. Located in Kenosha, Wisconsin, this small public school handed out 52 diplomas to qualified bachelors’s marketing students in 2019-2020.
The estimated yearly cost for University of Wisconsin - Parkside is $9,018 for Great Lakes Region Bachelor’s Degree Marketing students whose families make $30-$48k.
Purdue University Northwest did quite well in the 2022 Best Value Marketing Schools for a Bachelor’s in the Great Lakes Region For Those Making $30-$48k ranking, coming in at #16. Purdue University Northwest is a medium-sized school located in Hammond, Indiana that handed out 63 bachelors’s marketing degrees in 2019-2020.
It costs about $8,401 for Great Lakes Region Bachelor’s Degree Marketing students whose families make $30-$48k per year to attend Purdue Northwest.
Central Michigan University did quite well in the 2022 Best Value Marketing Schools for a Bachelor’s in the Great Lakes Region For Those Making $30-$48k ranking, coming in at #17. Central Michigan is a fairly large public school situated in Mount Pleasant, Michigan. It awarded 190 bachelors’s marketing degrees in 2019-2020.
Central Michigan also made our “Best Marketing Bachelor’s Degree Schools in the Great Lakes Region” list, coming in at #20. It costs about $12,127 for great lakes region bachelor’s degree marketing students whose families make $30-$48k per year to attend Central Michigan University.
University of Illinois at Chicago came in at #18 in this year’s edition of the Best Value Marketing Schools for a Bachelor’s in the Great Lakes Region For Those Making $30-$48k ranking. Chicago, Illinois is the setting for this large institution of higher learning. The public school handed out bachelors’s marketing degrees to 136 students in 2019-2020.
The estimated yearly cost for University of Illinois at Chicago is $11,185 for Great Lakes Region Bachelor’s Degree Marketing students whose families make $30-$48k.
The school has an impressive student loan default rate. It’s only 3.4%, which is much lower than the national rate of 10.1%.
University of Wisconsin - Stevens Point came in at #19 in this year’s edition of the Best Value Marketing Schools for a Bachelor’s in the Great Lakes Region For Those Making $30-$48k ranking. UW - Stevens Point is a medium-sized public school situated in Stevens Point, Wisconsin. It awarded 11 bachelors’s marketing degrees in 2019-2020.
The yearly cost to attend UW - Stevens Point is $11,433 for great lakes region bachelor’s degree marketing students whose families make $30-$48k.
With a ranking of #20, Northern Illinois University did quite well on the 2022 Best Value Marketing Schools for a Bachelor’s in the Great Lakes Region For Those Making $30-$48k list. NIU is a public institution located in Dekalb, Illinois. The school has a fairly large population, and it awarded 152 bachelors’s degrees in 2019-2020.
It costs about $15,861 for Great Lakes Region Bachelor’s Degree Marketing students whose families make $30-$48k per year to attend Northern Illinois University.
Ball State University did quite well in the 2022 Best Value Marketing Schools for a Bachelor’s in the Great Lakes Region For Those Making $30-$48k ranking, coming in at #21. This large school is located in Muncie, Indiana, and it awarded 124 bachelors’s marketing degrees in 2019-2020.
It costs about $10,487 for Great Lakes Region Bachelor’s Degree Marketing students whose families make $30-$48k per year to attend Ball State University.
Ferris State University did quite well in the 2022 Best Value Marketing Schools for a Bachelor’s in the Great Lakes Region For Those Making $30-$48k ranking, coming in at #22. Ferris is a public institution located in Big Rapids, Michigan. The school has a fairly large population, and it awarded 52 bachelors’s degrees in 2019-2020.
The yearly cost to attend Ferris State University is $10,521 for great lakes region bachelor’s degree marketing students whose families make $30-$48k.
University of Michigan - Dearborn landed the #23 spot on the 2022 Best Value Marketing Schools for a Bachelor’s in the Great Lakes Region For Those Making $30-$48k ranking. UM Dearborn is located in Dearborn, Michigan and, has a medium-sized student population. In 2019-2020, this school awarded 54 bachelors’s marketing degrees to qualified students.
The estimated yearly cost for University of Michigan - Dearborn is $8,057 for great lakes region bachelor’s degree marketing students whose families make $30-$48k.
The low student loan default rate of 4.5% is a good sign that students have an easier time paying off their loans than they might at other schools. For comparison, the national default rate is 10.1%.
Read more about Marketing at University of Michigan - Dearborn
Case Western Reserve University did quite well in the 2022 Best Value Marketing Schools for a Bachelor’s in the Great Lakes Region For Those Making $30-$48k ranking, coming in at #24. This fairly large school is located in Cleveland, Ohio, and it awarded 21 bachelors’s marketing degrees in 2019-2020.
In addition to being on our great lakes region bachelor’s degree marketing students whose families make $30-$48k list, Case Western has also earned the #10 rank in our “Best Marketing Bachelor’s Degree Schools in the Great Lakes Region” ranking. The estimated yearly cost for Case Western is $19,034 for great lakes region bachelor’s degree marketing students whose families make $30-$48k.
The low student loan default rate of 1.4% is a good sign that students have an easier time paying off their loans than they might at other schools. For comparison, the national default rate is 10.1%. With a freshman retention rate of 93%, the school does an excellent job of retaining its students.
Miami University - Oxford ranked #25 on this year’s Best Value Marketing Schools for a Bachelor’s in the Great Lakes Region For Those Making $30-$48k list. This fairly large school is located in Oxford, Ohio, and it awarded 301 bachelors’s marketing degrees in 2019-2020.
Miami University - Oxford did well in our major quality rankings, too. It placed #7 on our “Best Marketing Bachelor’s Degree Schools in the Great Lakes Region” list. The yearly cost to attend Miami University - Oxford is $17,692 for great lakes region bachelor’s degree marketing students whose families make $30-$48k.
The school has an excellent freshman retention rate of 88%, which means students like the school well enough to return for a second year.
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Notes and References
References
- The Integrated Postsecondary Education Data System (IPEDS) from the National Center for Education Statistics (NCES), a branch of the U.S. Department of Education (DOE) serves as the core of our data about colleges.
- Some other college data, including much of the graduate earnings data, comes from the U.S. Department of Education’s (College Scorecard).
- Information about the national average student loan default rate is from the U.S. Department of Education and refers to data about the 2016 borrower cohort tracking period for which the cohort default rate (CDR) was 10.1%.
Read more about our data sources and methodologies
Footnotes
- *Average salary, average net price, and average tuition and fees are for the top schools only.
- Some schools otherwise deserving of recognition may have been removed from this ranking in the event that new data identified post-publication warranted it, or at the request of the school.
Credits
- Credit for the banner image above goes to Nick Youngson.
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