2022 Best Value Bachelor’s Degree Colleges for Marketing (Income $48-$75k)
When pursuing a degree in today’s world, students have many different options to choose from. One of our goals at College Factual is to give you as much information as we can - such as our “Best Value Marketing Schools for a Bachelor’s For Those Making $48-$75k” ranking - to help you make that decision.
In 2019-2020, 52,262 people earned their degree in marketing, making the major the 16th most popular in the United States. In 2017-2018, marketing graduates who were awarded their degree in 2015-2017, earned an average of $40,323 and had an average of $24,975 in loans still to pay off.
At the bachelor’s degree level specifically, there were 45,007 marketing graduates with average earnings and debt of $38,303 and $24,501 respectively.
For this year’s “Best Value Marketing Schools for a Bachelor’s For Those Making $48-$75k” ranking, we looked at 715 colleges that offer a degree in marketing. The schools that top this list are recognized because they have great marketing programs and cost less that schools of similar quality.
To come up with these rankings, we looked at factors such as the cost to attend the school after aid is awarded and overall quality of the marketing program at the school. For more information, check out our ranking methodology.
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One Size Does Not Fit All
Since the program you select can have a significant impact on your future, we’ve developed a number of rankings, including this “Best Value Marketing Schools for a Bachelor’s For Those Making $48-$75k” list, to help you choose the best school for you.
To further help you make the college decision, we’ve developed a unique tool called College Combat that allows you to compare schools based on the factors that matter the most to you. Go ahead and give it a try, or bookmark the link so you can check it out later.
Best Value Marketing Schools for a Bachelor’s For Those Making $48-$75k
The following schools top our list of the Best Best Value Marketing Schools for a Bachelor’s For Those Making $48-$75k.
Top 25 Best Value Bachelor’s Degree Colleges for Marketing (Income $48-$75k)
Out of the 715 schools in the Best Value Marketing Schools for a Bachelor’s For Those Making $48-$75k that were part of this year’s ranking, Washington University in St Louis landed the #1 spot on the list. Located in Saint Louis, Missouri, this fairly large private not-for-profit school handed out 97 degrees to qualified bachelors’s marketing students in 2019-2020.
As a testament to the quality of education offered at WUSTL, the school also landed the #2 spot in our “Best Marketing Bachelor’s Degree Schools” ranking. The yearly cost to attend WUSTL is $11,832 for bachelor’s degree marketing students whose families make $48-$75k.
The low student loan default rate of 1.4% is a good sign that students have an easier time paying off their loans than they might at other schools. For comparison, the national default rate is 10.1%. With a freshman retention rate of 94%, the school does an excellent job of retaining its students. Since the school has a student-to-faculty ratio of 7 to 1, those pursuing a degree will have more opportunities to interact with their professors.
Read more about Marketing at Washington University in St Louis
You’ll join some of the best and brightest minds around if you attend University of Pennsylvania. The school came in at #2 for the Best Value Marketing Schools for a Bachelor’s For Those Making $48-$75k. Philadelphia, Pennsylvania is the setting for this large institution of higher learning. The private not-for-profit school handed out bachelors’s marketing degrees to 91 students in 2019-2020.
UPenn also made our “Best Marketing Bachelor’s Degree Schools” list, coming in at #1. The estimated yearly cost for UPenn is $12,752 for bachelor’s degree marketing students whose families make $48-$75k.
The impressive student-to-faculty ratio of 6 to 1 means that students may have more opportunities to work more closely with their professors than they would at other schools. Students who start out at the school are likely to stick around. The freshman retention rate is 95%. The student loan default rate at the school is 1.4%, which is quite low when compared to the national default rate of 10.1%.
Out of the 715 schools in the Best Value Marketing Schools for a Bachelor’s For Those Making $48-$75k that were part of this year’s ranking, University of Florida landed the #3 spot on the list. UF is a public institution located in Gainesville, Florida. The school has a large population, and it awarded 223 bachelors’s degrees in 2019-2020.
In addition to being on our bachelor’s degree marketing students whose families make $48-$75k list, UF has also earned the #19 rank in our “Best Marketing Bachelor’s Degree Schools” ranking. The yearly cost to attend University of Florida is $8,528 for bachelor’s degree marketing students whose families make $48-$75k.
The school has an impressive student loan default rate. It’s only 2.0%, which is much lower than the national rate of 10.1%. The school has an excellent freshman retention rate of 97%, which means students like the school well enough to return for a second year.
You’ll be in good company if you decide to attend Georgetown University. It ranked #4 on our 2022 Best Value Marketing Schools for a Bachelor’s For Those Making $48-$75k list. Georgetown is a private not-for-profit institution located in Washington, District of Columbia. The school has a fairly large population, and it awarded 71 bachelors’s degrees in 2019-2020.
Georgetown also made our “Best Marketing Bachelor’s Degree Schools” list, coming in at #4. The estimated yearly cost for Georgetown is $13,933 for Bachelor’s Degree Marketing students whose families make $48-$75k.
The school has an excellent freshman retention rate of 94%, which means students like the school well enough to return for a second year. The student loan default rate at the school is 1.0%, which is quite low when compared to the national default rate of 10.1%.
You’ll be in good company if you decide to attend University of Notre Dame. It ranked #5 on our 2022 Best Value Marketing Schools for a Bachelor’s For Those Making $48-$75k list. Notre Dame is a private not-for-profit institution located in Notre Dame, Indiana. The school has a fairly large population, and it awarded 69 bachelors’s degrees in 2019-2020.
Notre Dame did well in our major quality rankings, too. It placed #3 on our “Best Marketing Bachelor’s Degree Schools” list. It costs about $17,768 for Bachelor’s Degree Marketing students whose families make $48-$75k per year to attend Notre Dame.
The school has an excellent freshman retention rate of 97%, which means students like the school well enough to return for a second year. The student loan default rate at the school is 0.7%, which is quite low when compared to the national default rate of 10.1%. The student-to-faculty ratio of 9 to 1 is a sign that students will have more opportunities to engage with their professors one-on-one.
University of Wisconsin - Madison came in at #6 in this year’s edition of the Best Value Marketing Schools for a Bachelor’s For Those Making $48-$75k ranking. Located in Madison, Wisconsin, this large public school handed out 222 diplomas to qualified bachelors’s marketing students in 2019-2020.
UW - Madison also made our “Best Marketing Bachelor’s Degree Schools” list, coming in at #9. It costs about $13,227 for Bachelor’s Degree Marketing students whose families make $48-$75k per year to attend University of Wisconsin - Madison.
The school has an impressive student loan default rate. It’s only 0.8%, which is much lower than the national rate of 10.1%. With a freshman retention rate of 95%, the school does an excellent job of retaining its students.
University of Washington - Seattle Campus ranked #7 on this year’s Best Value Marketing Schools for a Bachelor’s For Those Making $48-$75k list. Seattle, Washington is the setting for this large institution of higher learning. The public school handed out bachelors’s marketing degrees to 176 students in 2019-2020.
UW Seattle excels when it comes to marketing quality. It’s in the top 5% of all schools in this category. The estimated yearly cost for UW Seattle is $9,694 for bachelor’s degree marketing students whose families make $48-$75k.
The school has an excellent freshman retention rate of 93%, which means students like the school well enough to return for a second year. The school has an impressive student loan default rate. It’s only 2.2%, which is much lower than the national rate of 10.1%.
University of Illinois at Urbana-Champaign came in at #8 in this year’s edition of the Best Value Marketing Schools for a Bachelor’s For Those Making $48-$75k ranking. University of Illinois at Urbana-Champaign is a large public school situated in Champaign, Illinois. It awarded 127 bachelors’s marketing degrees in 2019-2020.
UIUC also made our “Best Marketing Bachelor’s Degree Schools” list, coming in at #8. The estimated yearly cost for University of Illinois at Urbana-Champaign is $13,351 for bachelor’s degree marketing students whose families make $48-$75k.
The school has an excellent freshman retention rate of 94%, which means students like the school well enough to return for a second year. The school has an impressive student loan default rate. It’s only 2.4%, which is much lower than the national rate of 10.1%.
Read full report on Marketing at University of Illinois at Urbana-Champaign
Purdue University - Main Campus ranked #9 on this year’s Best Value Marketing Schools for a Bachelor’s For Those Making $48-$75k list. Purdue University - Main Campus is a large school located in West Lafayette, Indiana that handed out 104 bachelors’s marketing degrees in 2019-2020.
On top of its placing in this ranking, Purdue also did well on our “Best Marketing Bachelor’s Degree Schools” list. It’s in the top 10% of all schools in this category. The yearly cost to attend Purdue is $9,654 for Bachelor’s Degree Marketing students whose families make $48-$75k.
The school has an excellent freshman retention rate of 93%, which means students like the school well enough to return for a second year. The school has an impressive student loan default rate. It’s only 2.2%, which is much lower than the national rate of 10.1%.
Read full report on Marketing at Purdue University - Main Campus
University of Minnesota - Twin Cities ranked #10 on this year’s Best Value Marketing Schools for a Bachelor’s For Those Making $48-$75k list. Minneapolis, Minnesota is the setting for this large institution of higher learning. The public school handed out bachelors’s marketing degrees to 207 students in 2019-2020.
UMN Twin Cities also made our “Best Marketing Bachelor’s Degree Schools” list, coming in at #14. The estimated yearly cost for University of Minnesota - Twin Cities is $12,556 for Bachelor’s Degree Marketing students whose families make $48-$75k.
The low student loan default rate of 2.2% is a good sign that students have an easier time paying off their loans than they might at other schools. For comparison, the national default rate is 10.1%. Students who start out at the school are likely to stick around. The freshman retention rate is 93%.
Florida International University ranked #11 on this year’s Best Value Marketing Schools for a Bachelor’s For Those Making $48-$75k list. FIU is located in Miami, Florida and, has a large student population. In 2019-2020, this school awarded 529 bachelors’s marketing degrees to qualified students.
The estimated yearly cost for FIU is $10,298 for bachelor’s degree marketing students whose families make $48-$75k.
With a freshman retention rate of 91%, the school does an excellent job of retaining its students.
Read full report on Marketing at Florida International University
Florida State University ranked #12 on this year’s Best Value Marketing Schools for a Bachelor’s For Those Making $48-$75k list. Located in Tallahassee, Florida, this large public school awarded 466 degrees to qualified bachelors’s marketing students in 2019-2020.
As a testament to the quality of education it offers, Florida State is also in the top of our “Best Marketing Bachelor’s Degree Schools” ranking. It’s in the top 10% of all schools reviewed in that analysis. The estimated yearly cost for Florida State University is $10,583 for Bachelor’s Degree Marketing students whose families make $48-$75k.
The low student loan default rate of 3.5% is a good sign that students have an easier time paying off their loans than they might at other schools. For comparison, the national default rate is 10.1%. Students who start out at the school are likely to stick around. The freshman retention rate is 95%.
Brigham Young University - Idaho ranked #13 on this year’s Best Value Marketing Schools for a Bachelor’s For Those Making $48-$75k list. Brigham Young University - Idaho is a large private not-for-profit school situated in Rexburg, Idaho. It awarded 72 bachelors’s marketing degrees in 2019-2020.
The yearly cost to attend Brigham Young University - Idaho is $6,287 for Bachelor’s Degree Marketing students whose families make $48-$75k.
The low student loan default rate of 3.2% is a good sign that students have an easier time paying off their loans than they might at other schools. For comparison, the national default rate is 10.1%.
Ohio State University - Main Campus ranked #14 on this year’s Best Value Marketing Schools for a Bachelor’s For Those Making $48-$75k list. This large school is located in Columbus, Ohio, and it awarded 505 bachelors’s marketing degrees in 2019-2020.
In addition to being on this list, Ohio State is in the top on our “Best Marketing Bachelor’s Degree Schools” list. It’s ranked in the top 5% of all schools on our “Best Marketing Bachelor’s Degree Schools” list. It costs about $13,982 for Bachelor’s Degree Marketing students whose families make $48-$75k per year to attend Ohio State University - Main Campus.
The school has an excellent freshman retention rate of 94%, which means students like the school well enough to return for a second year. The school has an impressive student loan default rate. It’s only 4.4%, which is much lower than the national rate of 10.1%.
Read full report on Marketing at Ohio State University - Main Campus
The University of Texas at Austin landed the #15 spot on the 2022 Best Value Marketing Schools for a Bachelor’s For Those Making $48-$75k ranking. Located in Austin, Texas, this large public school handed out 193 degrees to qualified bachelors’s marketing students in 2019-2020.
UT Austin also made our “Best Marketing Bachelor’s Degree Schools” list, coming in at #6. The estimated yearly cost for UT Austin is $15,757 for Bachelor’s Degree Marketing students whose families make $48-$75k.
Students who start out at the school are likely to stick around. The freshman retention rate is 97%. The school has an impressive student loan default rate. It’s only 2.7%, which is much lower than the national rate of 10.1%.
Read more about Marketing at The University of Texas at Austin
Brigham Young University - Provo came in at #16 in this year’s edition of the Best Value Marketing Schools for a Bachelor’s For Those Making $48-$75k ranking. Brigham Young University - Provo is a private not-for-profit institution located in Provo, Utah. The school has a large population, and it awarded 98 bachelors’s degrees in 2019-2020.
In addition to being on this list, BYU is in the top on our “Best Marketing Bachelor’s Degree Schools” list. It’s in the top 5% of all schools in this category. The yearly cost to attend Brigham Young University - Provo is $12,466 for bachelor’s degree marketing students whose families make $48-$75k.
Students who start out at the school are likely to stick around. The freshman retention rate is 92%. The student loan default rate at the school is 1.7%, which is quite low when compared to the national default rate of 10.1%.
Boston College ranked #17 on this year’s Best Value Marketing Schools for a Bachelor’s For Those Making $48-$75k list. This fairly large school is located in Chestnut Hill, Massachusetts, and it awarded 127 bachelors’s marketing degrees in 2019-2020.
Boston College also made our “Best Marketing Bachelor’s Degree Schools” list, coming in at #5. The estimated yearly cost for Boston College is $17,113 for Bachelor’s Degree Marketing students whose families make $48-$75k.
With a freshman retention rate of 93%, the school does an excellent job of retaining its students. The school has an impressive student loan default rate. It’s only 1.2%, which is much lower than the national rate of 10.1%.
University of South Florida - Main Campus did quite well in the 2022 Best Value Marketing Schools for a Bachelor’s For Those Making $48-$75k ranking, coming in at #18. USF Tampa is a public institution located in Tampa, Florida. The school has a large population, and it awarded 419 bachelors’s degrees in 2019-2020.
As a testament to the quality of education it offers, USF Tampa is also in the top of our “Best Marketing Bachelor’s Degree Schools” ranking. It’s in the top 20% of all schools in this category. The estimated yearly cost for University of South Florida - Main Campus is $9,809 for bachelor’s degree marketing students whose families make $48-$75k.
The school has an excellent freshman retention rate of 92%, which means students like the school well enough to return for a second year. The low student loan default rate of 4.5% is a good sign that students have an easier time paying off their loans than they might at other schools. For comparison, the national default rate is 10.1%.
Full University of South Florida - Main Campus Marketing Report
Fashion Institute of Technology came in at #19 in this year’s edition of the Best Value Marketing Schools for a Bachelor’s For Those Making $48-$75k ranking. FIT SUNY is a public institution located in New York, New York. The school has a medium-sized population, and it awarded 160 bachelors’s degrees in 2019-2020.
In addition to being on this list, FIT SUNY is in the top on our “Best Marketing Bachelor’s Degree Schools” list. It’s ranked in the top 10% of all schools on our “Best Marketing Bachelor’s Degree Schools” list. It costs about $11,644 for bachelor’s degree marketing students whose families make $48-$75k per year to attend Fashion Institute of Technology.
Students who start out at the school are likely to stick around. The freshman retention rate is 88%. The school has an impressive student loan default rate. It’s only 3.8%, which is much lower than the national rate of 10.1%.
University of Central Florida came in at #20 in this year’s edition of the Best Value Marketing Schools for a Bachelor’s For Those Making $48-$75k ranking. Orlando, Florida is the setting for this large institution of higher learning. The public school handed out bachelors’s marketing degrees to 204 students in 2019-2020.
On top of its placing in this ranking, UCF also did well on our “Best Marketing Bachelor’s Degree Schools” list. It’s in the top 20% of all schools reviewed in that analysis. It costs about $11,161 for Bachelor’s Degree Marketing students whose families make $48-$75k per year to attend UCF.
The low student loan default rate of 4.2% is a good sign that students have an easier time paying off their loans than they might at other schools. For comparison, the national default rate is 10.1%. With a freshman retention rate of 92%, the school does an excellent job of retaining its students.
With a ranking of #21, University of Georgia did quite well on the 2022 Best Value Marketing Schools for a Bachelor’s For Those Making $48-$75k list. UGA is a public institution located in Athens, Georgia. The school has a large population, and it awarded 338 bachelors’s degrees in 2019-2020.
UGA also took the #23 spot in our “Best Marketing Bachelor’s Degree Schools” ranking. The estimated yearly cost for UGA is $14,748 for bachelor’s degree marketing students whose families make $48-$75k.
Students who start out at the school are likely to stick around. The freshman retention rate is 94%. The low student loan default rate of 2.5% is a good sign that students have an easier time paying off their loans than they might at other schools. For comparison, the national default rate is 10.1%.
With a ranking of #22, The University of Texas Rio Grande Valley did quite well on the 2022 Best Value Marketing Schools for a Bachelor’s For Those Making $48-$75k list. This large school is located in Edinburg, Texas, and it awarded 53 bachelors’s marketing degrees in 2019-2020.
It costs about $6,405 for Bachelor’s Degree Marketing students whose families make $48-$75k per year to attend UT Rio Grande Valley.
The school has an impressive student loan default rate. It’s only 4.8%, which is much lower than the national rate of 10.1%.
Read more about Marketing at The University of Texas Rio Grande Valley
With a ranking of #23, University of Minnesota - Duluth did quite well on the 2022 Best Value Marketing Schools for a Bachelor’s For Those Making $48-$75k list. This fairly large school is located in Duluth, Minnesota, and it awarded 158 bachelors’s marketing degrees in 2019-2020.
In addition to being on this list, UMN Duluth is in the top on our “Best Marketing Bachelor’s Degree Schools” list. It’s in the top 10% of all schools in this category. It costs about $12,438 for bachelor’s degree marketing students whose families make $48-$75k per year to attend UMN Duluth.
The student loan default rate at the school is 3.1%, which is quite low when compared to the national default rate of 10.1%.
Read more about Marketing at University of Minnesota - Duluth
University of Wisconsin - La Crosse did quite well in the 2022 Best Value Marketing Schools for a Bachelor’s For Those Making $48-$75k ranking, coming in at #24. UW - La Crosse is a fairly large public school situated in La Crosse, Wisconsin. It awarded 122 bachelors’s marketing degrees in 2019-2020.
As a testament to the quality of education it offers, UW - La Crosse is also in the top of our “Best Marketing Bachelor’s Degree Schools” ranking. It’s in the top 15% of all schools reviewed in that analysis. It costs about $13,304 for bachelor’s degree marketing students whose families make $48-$75k per year to attend University of Wisconsin - La Crosse.
Students who start out at the school are likely to stick around. The freshman retention rate is 86%. The low student loan default rate of 1.6% is a good sign that students have an easier time paying off their loans than they might at other schools. For comparison, the national default rate is 10.1%.
Iowa State University did quite well in the 2022 Best Value Marketing Schools for a Bachelor’s For Those Making $48-$75k ranking, coming in at #25. Ames, Iowa is the setting for this large institution of higher learning. The public school handed out bachelors’s marketing degrees to 328 students in 2019-2020.
On top of its placing in this ranking, Iowa State also did well on our “Best Marketing Bachelor’s Degree Schools” list. It’s in the top 10% of all schools reviewed in that analysis. The yearly cost to attend Iowa State is $14,161 for bachelor’s degree marketing students whose families make $48-$75k.
The low student loan default rate of 3.3% is a good sign that students have an easier time paying off their loans than they might at other schools. For comparison, the national default rate is 10.1%. With a freshman retention rate of 89%, the school does an excellent job of retaining its students.
Rest of the Best 50 in Best Value Marketing Schools for a Bachelor’s For Those Making $48-$75k
Not only did these schools make the top 50 list, but they also landed in the top 15% of this year’s ranking:
Rest of the Top 15% Colleges in Best Value Marketing Schools for a Bachelor’s For Those Making $48-$75k
While not in the ‘top 50’, these schools make the top 15% of this year’s ranking:
| Rank | College | Location |
|---|---|---|
| 51 | University of Northern Iowa | Cedar Falls, IA |
| 52 | University of Massachusetts Amherst | Amherst, MA |
| 53 | Arizona State University - Tempe | Tempe, AZ |
| 54 | University of Wisconsin - Whitewater | Whitewater, WI |
| 55 | University of Nevada - Las Vegas | Las Vegas, NV |
| 56 | Minot State University | Minot, ND |
| 57 | Grand Valley State University | Allendale, MI |
| 58 | West Virginia University | Morgantown, WV |
| 59 | University of Puerto Rico - Aguadilla | Aguadilla, PR |
| 60 | Franklin University | Columbus, OH |
| 61 | Washington State University | Pullman, WA |
| 62 | University of North Texas | Denton, TX |
| 63 | Northern Illinois University | Dekalb, IL |
| 64 | Dalton State College | Dalton, GA |
| 65 | University of Illinois at Chicago | Chicago, IL |
| Rank | College | Location |
|---|---|---|
| 91 | Brigham Young University - Hawaii | Laie, HI |
| 92 | The University of Texas of the Permian Basin | Odessa, TX |
| 93 | University of Mississippi | University, MS |
| 94 | North Dakota State University - Main Campus | Fargo, ND |
| 95 | Eastern Washington University | Cheney, WA |
| 96 | The University of Texas at Arlington | Arlington, TX |
| 97 | Eastern Illinois University | Charleston, IL |
| 98 | McNeese State University | Lake Charles, LA |
| 99 | Purdue University Northwest | Hammond, IN |
| 100 | Kansas State University | Manhattan, KS |
| 101 | Texas Woman’s University | Denton, TX |
| 102 | Aurora University | Aurora, IL |
| 103 | Ferris State University | Big Rapids, MI |
| 104 | University of Mary | Bismarck, ND |
| 105 | New Mexico State University - Main Campus | Las Cruces, NM |
| 106 | Utah State University | Logan, UT |
| 106 | Southwest Minnesota State University | Marshall, MN |
| 108 | Northwest Missouri State University | Maryville, MO |
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Notes and References
References
- The Integrated Postsecondary Education Data System (IPEDS) from the National Center for Education Statistics (NCES), a branch of the U.S. Department of Education (DOE) serves as the core of our data about colleges.
- Some other college data, including much of the graduate earnings data, comes from the U.S. Department of Education’s (College Scorecard).
- Information about the national average student loan default rate is from the U.S. Department of Education and refers to data about the 2016 borrower cohort tracking period for which the cohort default rate (CDR) was 10.1%.
Read more about our data sources and methodologies
Footnotes
- *Average salary, average net price, and average tuition and fees are for the top schools only.
- Some schools otherwise deserving of recognition may have been removed from this ranking in the event that new data identified post-publication warranted it, or at the request of the school.
Credits
- Credit for the banner image above goes to Nick Youngson.
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