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2022 Best Value Marketing Schools for a Bachelor’s in the Great Lakes Region For Those Making $48-$75k

138 Ranked Colleges
9,011 Degrees Awarded
$40,900 Avg Salary
Best Value Marketing Schools for a Bachelor's in the Great Lakes Region For Those Making $48-$75k

When pursuing a degree in today’s world, students have many different options to choose from. College Factual was founded, in part, to help students make the decision as to what would be the best school for them. Our “Best Value Marketing Schools for a Bachelor’s in the Great Lakes Region For Those Making $48-$75k” ranking is part of that endeavor.

Marketing is the 16th most popular major in the country with 52,262 degrees awarded in 2019-2020. In 2017-2018, marketing graduates who were awarded their degree in 2015-2017, earned an average of $40,323 and had an average of $24,975 in loans still to pay off.

Across the Great Lakes region, there were 10,171 marketing graduates with average earnings and debt of $41,524 and $24,397 respectively. At the bachelor’s degree level specifically, there were 9,011 marketing graduates with average earnings and debt of $39,075 and $25,381 respectively.

For this year’s “Best Value Marketing Schools for a Bachelor’s in the Great Lakes Region For Those Making $48-$75k” ranking, we looked at 138 colleges that offer a degree in marketing. Not only do the schools that top this list have excellent marketing programs, but they also cost less that schools of similar quality.

When determining these rankings, we looked at things such as overall quality of the marketing program at the school and the cost to attend the school once aid has been awarded. See our ranking methodology to learn more.

One Size Does Not Fit All

When choosing the right school for you, it’s important to arm yourself with all the facts you can. To that end, we’ve created a number of major-specific rankings, including this “Best Value Marketing Schools for a Bachelor’s in the Great Lakes Region For Those Making $48-$75k” list to help you make the college decision.

We’ve created a tool called College Combat that lets you create your own customized comparisons based on the factors that matter the most to you. Test it out when you get a chance! You may also want to bookmark the link and share it with others who are trying to make the college decision.

Best Value Marketing Schools for a Bachelor’s in the Great Lakes Region For Those Making $48-$75k

The following schools top our list of the Best Best Value Marketing Schools for a Bachelor’s in the Great Lakes Region For Those Making $48-$75k.

Top 25 Best Value Bachelor’s Degree Colleges for Marketing (Income $48-$75k) in the Great Lakes Region

#1

University of Notre Dame

Notre Dame, Indiana

Out of the 138 schools in the Best Value Marketing Schools for a Bachelor’s in the Great Lakes Region For Those Making $48-$75k that were part of this year’s ranking, University of Notre Dame landed the #1 spot on the list. University of Notre Dame is a fairly large school located in Notre Dame, Indiana that handed out 69 bachelors’s marketing degrees in 2019-2020.

Notre Dame not only placed well in this ranking. It is also #1 on our “Best Marketing Bachelor’s Degree Schools in the Great Lakes Region” list. The yearly cost to attend University of Notre Dame is $17,768 for great lakes region bachelor’s degree marketing students whose families make $48-$75k.

The low student loan default rate of 0.7% is a good sign that students have an easier time paying off their loans than they might at other schools. For comparison, the national default rate is 10.1%. The student-to-faculty ratio of 9 to 1 is a sign that students will have more opportunities to engage with their professors one-on-one. The school has an excellent freshman retention rate of 97%, which means students like the school well enough to return for a second year.

Read more about Marketing at University of Notre Dame

You’ll be in good company if you decide to attend University of Wisconsin - Madison. It ranked #2 on our 2022 Best Value Marketing Schools for a Bachelor’s in the Great Lakes Region For Those Making $48-$75k list. University of Wisconsin - Madison is a public institution located in Madison, Wisconsin. The school has a large population, and it awarded 222 bachelors’s degrees in 2019-2020.

As a testament to the quality of education offered at UW - Madison, the school also landed the #3 spot in our “Best Marketing Bachelor’s Degree Schools in the Great Lakes Region” ranking. The estimated yearly cost for University of Wisconsin - Madison is $13,227 for great lakes region bachelor’s degree marketing students whose families make $48-$75k.

The low student loan default rate of 0.8% is a good sign that students have an easier time paying off their loans than they might at other schools. For comparison, the national default rate is 10.1%. Students who start out at the school are likely to stick around. The freshman retention rate is 95%.

Read full report on Marketing at University of Wisconsin - Madison

You’ll be in good company if you decide to attend University of Illinois at Urbana-Champaign. It ranked #3 on our 2022 Best Value Marketing Schools for a Bachelor’s in the Great Lakes Region For Those Making $48-$75k list. UIUC is a public institution located in Champaign, Illinois. The school has a large population, and it awarded 127 bachelors’s degrees in 2019-2020.

UIUC did well in our major quality rankings, too. It placed #2 on our “Best Marketing Bachelor’s Degree Schools in the Great Lakes Region” list. The yearly cost to attend UIUC is $13,351 for great lakes region bachelor’s degree marketing students whose families make $48-$75k.

With a freshman retention rate of 94%, the school does an excellent job of retaining its students. The school has an impressive student loan default rate. It’s only 2.4%, which is much lower than the national rate of 10.1%.

Read full report on Marketing at University of Illinois at Urbana-Champaign

#4

Purdue University - Main Campus

West Lafayette, Indiana

Out of the 138 schools in the Best Value Marketing Schools for a Bachelor’s in the Great Lakes Region For Those Making $48-$75k that were part of this year’s ranking, Purdue University - Main Campus landed the #4 spot on the list. Located in West Lafayette, Indiana, this large public school awarded 104 degrees to qualified bachelors’s marketing students in 2019-2020.

As a testament to the quality of education offered at Purdue, the school also landed the #11 spot in our “Best Marketing Bachelor’s Degree Schools in the Great Lakes Region” ranking. The yearly cost to attend Purdue University - Main Campus is $9,654 for great lakes region bachelor’s degree marketing students whose families make $48-$75k.

With a freshman retention rate of 93%, the school does an excellent job of retaining its students. The student loan default rate at the school is 2.2%, which is quite low when compared to the national default rate of 10.1%.

Full Purdue University - Main Campus Marketing Report

Out of the 138 schools in the Best Value Marketing Schools for a Bachelor’s in the Great Lakes Region For Those Making $48-$75k that were part of this year’s ranking, Ohio State University - Main Campus landed the #5 spot on the list. Ohio State is a public institution located in Columbus, Ohio. The school has a large population, and it awarded 505 bachelors’s degrees in 2019-2020.

Ohio State did well in our major quality rankings, too. It placed #5 on our “Best Marketing Bachelor’s Degree Schools in the Great Lakes Region” list. The estimated yearly cost for Ohio State University - Main Campus is $13,982 for great lakes region bachelor’s degree marketing students whose families make $48-$75k.

Students who start out at the school are likely to stick around. The freshman retention rate is 94%. The school has an impressive student loan default rate. It’s only 4.4%, which is much lower than the national rate of 10.1%.

Read more about Marketing at Ohio State

University of Wisconsin - La Crosse landed the #6 spot on the 2022 Best Value Marketing Schools for a Bachelor’s in the Great Lakes Region For Those Making $48-$75k ranking. University of Wisconsin - La Crosse is a fairly large school located in La Crosse, Wisconsin that handed out 122 bachelors’s marketing degrees in 2019-2020.

UW - La Crosse also made our “Best Marketing Bachelor’s Degree Schools in the Great Lakes Region” list, coming in at #15. The estimated yearly cost for UW - La Crosse is $13,304 for Great Lakes Region Bachelor’s Degree Marketing students whose families make $48-$75k.

With a freshman retention rate of 86%, the school does an excellent job of retaining its students. The student loan default rate at the school is 1.6%, which is quite low when compared to the national default rate of 10.1%.

Read full report on Marketing at UW - La Crosse

Michigan Technological University did quite well in the 2022 Best Value Marketing Schools for a Bachelor’s in the Great Lakes Region For Those Making $48-$75k ranking, coming in at #7. Houghton, Michigan is the setting for this medium-sized institution of higher learning. The public school handed out bachelors’s marketing degrees to 13 students in 2019-2020.

The yearly cost to attend Michigan Tech is $13,720 for Great Lakes Region Bachelor’s Degree Marketing students whose families make $48-$75k.

The school has an impressive student loan default rate. It’s only 2.3%, which is much lower than the national rate of 10.1%. Students who start out at the school are likely to stick around. The freshman retention rate is 86%.

Read more about Marketing at Michigan Tech

University of Wisconsin - Eau Claire ranked #8 on this year’s Best Value Marketing Schools for a Bachelor’s in the Great Lakes Region For Those Making $48-$75k list. This fairly large school is located in Eau Claire, Wisconsin, and it awarded 134 bachelors’s marketing degrees in 2019-2020.

UW - Eau Claire not only placed well in this ranking. It is also #16 on our “Best Marketing Bachelor’s Degree Schools in the Great Lakes Region” list. The estimated yearly cost for University of Wisconsin - Eau Claire is $14,887 for great lakes region bachelor’s degree marketing students whose families make $48-$75k.

Read full report on Marketing at UW - Eau Claire

#9

Oakland University

Rochester Hills, Michigan

Oakland University came in at #9 in this year’s edition of the Best Value Marketing Schools for a Bachelor’s in the Great Lakes Region For Those Making $48-$75k ranking. Rochester Hills, Michigan is the setting for this fairly large institution of higher learning. The public school handed out bachelors’s marketing degrees to 96 students in 2019-2020.

The yearly cost to attend Oakland is $10,387 for great lakes region bachelor’s degree marketing students whose families make $48-$75k.

Full Oakland Marketing Report

#10

University of Wisconsin - Whitewater

Whitewater, Wisconsin

With a ranking of #10, University of Wisconsin - Whitewater did quite well on the 2022 Best Value Marketing Schools for a Bachelor’s in the Great Lakes Region For Those Making $48-$75k list. University of Wisconsin - Whitewater is a fairly large school located in Whitewater, Wisconsin that handed out 184 bachelors’s marketing degrees in 2019-2020.

UW - Whitewater not only placed well in this ranking. It is also #22 on our “Best Marketing Bachelor’s Degree Schools in the Great Lakes Region” list. It costs about $14,941 for Great Lakes Region Bachelor’s Degree Marketing students whose families make $48-$75k per year to attend UW - Whitewater.

Read more about Marketing at University of Wisconsin - Whitewater

#11

Grand Valley State University

Allendale, Michigan

Grand Valley State University came in at #11 in this year’s edition of the Best Value Marketing Schools for a Bachelor’s in the Great Lakes Region For Those Making $48-$75k ranking. Grand Valley State University is a large school located in Allendale, Michigan that handed out 314 bachelors’s marketing degrees in 2019-2020.

As a testament to the quality of education offered at GVSU, the school also landed the #18 spot in our “Best Marketing Bachelor’s Degree Schools in the Great Lakes Region” ranking. The yearly cost to attend GVSU is $15,775 for great lakes region bachelor’s degree marketing students whose families make $48-$75k.

The school has an impressive student loan default rate. It’s only 3.7%, which is much lower than the national rate of 10.1%.

Full GVSU Marketing Report

#12

Franklin University

Columbus, Ohio

Franklin University ranked #12 on this year’s Best Value Marketing Schools for a Bachelor’s in the Great Lakes Region For Those Making $48-$75k list. Franklin University is located in Columbus, Ohio and, has a medium-sized student population. In 2019-2020, this school awarded 30 bachelors’s marketing degrees to qualified students.

The yearly cost to attend Franklin University is $11,869 for Great Lakes Region Bachelor’s Degree Marketing students whose families make $48-$75k.

Read more about Marketing at Franklin University

#13

Northern Illinois University

Dekalb, Illinois

With a ranking of #13, Northern Illinois University did quite well on the 2022 Best Value Marketing Schools for a Bachelor’s in the Great Lakes Region For Those Making $48-$75k list. This fairly large school is located in Dekalb, Illinois, and it awarded 152 bachelors’s marketing degrees in 2019-2020.

The yearly cost to attend NIU is $18,346 for Great Lakes Region Bachelor’s Degree Marketing students whose families make $48-$75k.

Read full report on Marketing at Northern Illinois University

With a ranking of #14, University of Illinois at Chicago did quite well on the 2022 Best Value Marketing Schools for a Bachelor’s in the Great Lakes Region For Those Making $48-$75k list. UIC is a large school located in Chicago, Illinois that handed out 136 bachelors’s marketing degrees in 2019-2020.

The yearly cost to attend University of Illinois at Chicago is $13,683 for great lakes region bachelor’s degree marketing students whose families make $48-$75k.

The student loan default rate at the school is 3.4%, which is quite low when compared to the national default rate of 10.1%.

Read more about Marketing at University of Illinois at Chicago

#15

Central Michigan University

Mount Pleasant, Michigan

Central Michigan University did quite well in the 2022 Best Value Marketing Schools for a Bachelor’s in the Great Lakes Region For Those Making $48-$75k ranking, coming in at #15. Located in Mount Pleasant, Michigan, this fairly large public school handed out 190 diplomas to qualified bachelors’s marketing students in 2019-2020.

Central Michigan not only placed well in this ranking. It is also #20 on our “Best Marketing Bachelor’s Degree Schools in the Great Lakes Region” list. The yearly cost to attend Central Michigan University is $14,591 for great lakes region bachelor’s degree marketing students whose families make $48-$75k.

Read full report on Marketing at Central Michigan

With a ranking of #16, University of Wisconsin - Oshkosh did quite well on the 2022 Best Value Marketing Schools for a Bachelor’s in the Great Lakes Region For Those Making $48-$75k list. University of Wisconsin - Oshkosh is located in Oshkosh, Wisconsin and, has a fairly large student population. In 2019-2020, this school awarded 85 bachelors’s marketing degrees to qualified students.

The yearly cost to attend University of Wisconsin - Oshkosh is $15,236 for Great Lakes Region Bachelor’s Degree Marketing students whose families make $48-$75k.

Read full report on Marketing at UW Oshkosh

University of Michigan - Dearborn came in at #17 in this year’s edition of the Best Value Marketing Schools for a Bachelor’s in the Great Lakes Region For Those Making $48-$75k ranking. UM Dearborn is a medium-sized public school situated in Dearborn, Michigan. It awarded 54 bachelors’s marketing degrees in 2019-2020.

It costs about $10,553 for great lakes region bachelor’s degree marketing students whose families make $48-$75k per year to attend University of Michigan - Dearborn.

The low student loan default rate of 4.5% is a good sign that students have an easier time paying off their loans than they might at other schools. For comparison, the national default rate is 10.1%.

Read more about Marketing at UM Dearborn

#18

Michigan State University

East Lansing, Michigan

Michigan State University landed the #18 spot on the 2022 Best Value Marketing Schools for a Bachelor’s in the Great Lakes Region For Those Making $48-$75k ranking. Michigan State University is located in East Lansing, Michigan and, has a large student population. In 2019-2020, this school awarded 277 bachelors’s marketing degrees to qualified students.

Michigan State also took the #4 spot in our “Best Marketing Bachelor’s Degree Schools in the Great Lakes Region” ranking. The yearly cost to attend Michigan State is $20,696 for great lakes region bachelor’s degree marketing students whose families make $48-$75k.

The student loan default rate at the school is 3.6%, which is quite low when compared to the national default rate of 10.1%. Students who start out at the school are likely to stick around. The freshman retention rate is 91%.

Read full report on Marketing at Michigan State University

With a ranking of #19, University of Wisconsin - Parkside did quite well on the 2022 Best Value Marketing Schools for a Bachelor’s in the Great Lakes Region For Those Making $48-$75k list. Located in Kenosha, Wisconsin, this small public school awarded 52 diplomas to qualified bachelors’s marketing students in 2019-2020.

The estimated yearly cost for University of Wisconsin - Parkside is $12,166 for great lakes region bachelor’s degree marketing students whose families make $48-$75k.

Read more about Marketing at UW - Parkside

#20

Eastern Illinois University

Charleston, Illinois

Eastern Illinois University came in at #20 in this year’s edition of the Best Value Marketing Schools for a Bachelor’s in the Great Lakes Region For Those Making $48-$75k ranking. Charleston, Illinois is the setting for this medium-sized institution of higher learning. The public school handed out bachelors’s marketing degrees to 39 students in 2019-2020.

The estimated yearly cost for EIU is $13,560 for great lakes region bachelor’s degree marketing students whose families make $48-$75k.

Read full report on Marketing at Eastern Illinois University

#21

Purdue University Northwest

Hammond, Indiana

Purdue University Northwest landed the #21 spot on the 2022 Best Value Marketing Schools for a Bachelor’s in the Great Lakes Region For Those Making $48-$75k ranking. Purdue Northwest is located in Hammond, Indiana and, has a medium-sized student population. In 2019-2020, this school awarded 63 bachelors’s marketing degrees to qualified students.

The estimated yearly cost for Purdue Northwest is $13,449 for Great Lakes Region Bachelor’s Degree Marketing students whose families make $48-$75k.

Full Purdue University Northwest Marketing Report

#22

Aurora University

Aurora, Illinois

Aurora University did quite well in the 2022 Best Value Marketing Schools for a Bachelor’s in the Great Lakes Region For Those Making $48-$75k ranking, coming in at #22. Aurora is a private not-for-profit institution located in Aurora, Illinois. The school has a medium-sized population, and it awarded 45 bachelors’s degrees in 2019-2020.

The yearly cost to attend Aurora is $15,881 for great lakes region bachelor’s degree marketing students whose families make $48-$75k.

The student loan default rate at the school is 4.4%, which is quite low when compared to the national default rate of 10.1%.

Read more about Marketing at Aurora

#23

Ferris State University

Big Rapids, Michigan

Ferris State University came in at #23 in this year’s edition of the Best Value Marketing Schools for a Bachelor’s in the Great Lakes Region For Those Making $48-$75k ranking. Ferris is a fairly large public school situated in Big Rapids, Michigan. It awarded 52 bachelors’s marketing degrees in 2019-2020.

The yearly cost to attend Ferris State University is $14,101 for Great Lakes Region Bachelor’s Degree Marketing students whose families make $48-$75k.

Read full report on Marketing at Ferris

Case Western Reserve University did quite well in the 2022 Best Value Marketing Schools for a Bachelor’s in the Great Lakes Region For Those Making $48-$75k ranking, coming in at #24. Case Western Reserve University is a fairly large school located in Cleveland, Ohio that handed out 21 bachelors’s marketing degrees in 2019-2020.

Case Western also took the #10 spot in our “Best Marketing Bachelor’s Degree Schools in the Great Lakes Region” ranking. The yearly cost to attend Case Western is $22,236 for great lakes region bachelor’s degree marketing students whose families make $48-$75k.

Students who start out at the school are likely to stick around. The freshman retention rate is 93%. The school has an impressive student loan default rate. It’s only 1.4%, which is much lower than the national rate of 10.1%.

Read full report on Marketing at Case Western

#25

University of Wisconsin - Stevens Point

Stevens Point, Wisconsin

University of Wisconsin - Stevens Point came in at #25 in this year’s edition of the Best Value Marketing Schools for a Bachelor’s in the Great Lakes Region For Those Making $48-$75k ranking. University of Wisconsin - Stevens Point is located in Stevens Point, Wisconsin and, has a medium-sized student population. In 2019-2020, this school awarded 11 bachelors’s marketing degrees to qualified students.

The estimated yearly cost for University of Wisconsin - Stevens Point is $14,165 for great lakes region bachelor’s degree marketing students whose families make $48-$75k.

Read more about Marketing at UW - Stevens Point

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Notes and References

References

  • The Integrated Postsecondary Education Data System (IPEDS) from the National Center for Education Statistics (NCES), a branch of the U.S. Department of Education (DOE) serves as the core of our data about colleges.
  • Some other college data, including much of the graduate earnings data, comes from the U.S. Department of Education’s (College Scorecard).
  • Information about the national average student loan default rate is from the U.S. Department of Education and refers to data about the 2016 borrower cohort tracking period for which the cohort default rate (CDR) was 10.1%.

Read more about our data sources and methodologies

Footnotes

  • *Average salary, average net price, and average tuition and fees are for the top schools only.
  • Some schools otherwise deserving of recognition may have been removed from this ranking in the event that new data identified post-publication warranted it, or at the request of the school.

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