2022 Best Value Marketing Schools for a Bachelor’s in the Southwest Region For Those Making $48-$75k
With all of the options students have for higher education today, it can be tough to choose which direction to take. Our mission at College Factual is to arm you with as much information as we can to help you make that decision. Our “Best Value Marketing Schools for a Bachelor’s in the Southwest Region For Those Making $48-$75k” ranking is one tool we have developed to help in this regard.
In 2019-2020, 52,262 people earned their degree in marketing, making the major the 16th most popular in the United States. In 2017-2018, marketing graduates who were awarded their degree in 2015-2017, earned an average of $40,323 and had an average of $24,975 in loans still to pay off.
Across the Southwest region, there were 6,234 marketing graduates with average earnings and debt of $40,667 and $25,152 respectively. At the bachelor’s degree level specifically, there were 5,224 marketing graduates with average earnings and debt of $38,896 and $23,899 respectively.
For this year’s “Best Value Marketing Schools for a Bachelor’s in the Southwest Region For Those Making $48-$75k” ranking, we looked at 72 colleges that offer a degree in marketing. Not only do the schools that top this list have excellent marketing programs, but they also cost less that schools of similar quality.
Some of the factors we look at when determining these rankings are overall quality of the marketing program at the school and the cost of the school after aid is awarded among other things. For more information, check out our ranking methodology.
Featured schools near , edit
One Size Does Not Fit All
Since the program you select can have a significant impact on your future, we’ve developed a number of rankings, including this “Best Value Marketing Schools for a Bachelor’s in the Southwest Region For Those Making $48-$75k” list, to help you choose the best school for you.
One of our other unique offerings is College Combat. This tool lets you build your own customized comparisons utilizing the factors that are most important to you. Go ahead and give it a try, or bookmark the link so you can check it out later.
Best Value Marketing Schools for a Bachelor’s in the Southwest Region For Those Making $48-$75k
The following schools top our list of the Best Best Value Marketing Schools for a Bachelor’s in the Southwest Region For Those Making $48-$75k.
Top 25 Best Value Bachelor’s Degree Colleges for Marketing (Income $48-$75k) in the Southwest Region
You’ll join some of the best and brightest minds around if you attend The University of Texas at Austin. The school came in at #1 for the Best Value Marketing Schools for a Bachelor’s in the Southwest Region For Those Making $48-$75k. Austin, Texas is the setting for this large institution of higher learning. The public school handed out bachelors’s marketing degrees to 193 students in 2019-2020.
UT Austin also took the #1 spot in our “Best Marketing Bachelor’s Degree Schools in the Southwest Region” ranking. It costs about $15,757 for southwest region bachelor’s degree marketing students whose families make $48-$75k per year to attend UT Austin.
The school has an impressive student loan default rate. It’s only 2.7%, which is much lower than the national rate of 10.1%. Students who start out at the school are likely to stick around. The freshman retention rate is 97%.
Read more about Marketing at The University of Texas at Austin
You’ll be in good company if you decide to attend The University of Texas Rio Grande Valley. It ranked #2 on our 2022 Best Value Marketing Schools for a Bachelor’s in the Southwest Region For Those Making $48-$75k list. Edinburg, Texas is the setting for this large institution of higher learning. The public school handed out bachelors’s marketing degrees to 53 students in 2019-2020.
The estimated yearly cost for UT Rio Grande Valley is $6,405 for southwest region bachelor’s degree marketing students whose families make $48-$75k.
The student loan default rate at the school is 4.8%, which is quite low when compared to the national default rate of 10.1%.
You’ll be in good company if you decide to attend University of Houston. It ranked #3 on our 2022 Best Value Marketing Schools for a Bachelor’s in the Southwest Region For Those Making $48-$75k list. UH is a large public school situated in Houston, Texas. It awarded 241 bachelors’s marketing degrees in 2019-2020.
As a testament to the quality of education offered at UH, the school also landed the #11 spot in our “Best Marketing Bachelor’s Degree Schools in the Southwest Region” ranking. It costs about $12,505 for Southwest Region Bachelor’s Degree Marketing students whose families make $48-$75k per year to attend UH.
The school has an excellent freshman retention rate of 86%, which means students like the school well enough to return for a second year.
Out of the 72 schools in the Best Value Marketing Schools for a Bachelor’s in the Southwest Region For Those Making $48-$75k that were part of this year’s ranking, Texas State University landed the #4 spot on the list. San Marcos, Texas is the setting for this large institution of higher learning. The public school handed out bachelors’s marketing degrees to 353 students in 2019-2020.
In addition to being on our southwest region bachelor’s degree marketing students whose families make $48-$75k list, Texas State has also earned the #13 rank in our “Best Marketing Bachelor’s Degree Schools in the Southwest Region” ranking. The estimated yearly cost for Texas State is $14,250 for Southwest Region Bachelor’s Degree Marketing students whose families make $48-$75k.
You’ll be in good company if you decide to attend University of Arizona. It ranked #5 on our 2022 Best Value Marketing Schools for a Bachelor’s in the Southwest Region For Those Making $48-$75k list. University of Arizona is a public institution located in Tucson, Arizona. The school has a large population, and it awarded 200 bachelors’s degrees in 2019-2020.
University of Arizona did well in our major quality rankings, too. It placed #12 on our “Best Marketing Bachelor’s Degree Schools in the Southwest Region” list. It costs about $15,399 for southwest region bachelor’s degree marketing students whose families make $48-$75k per year to attend University of Arizona.
The school has an excellent freshman retention rate of 85%, which means students like the school well enough to return for a second year.
The University of Texas at San Antonio ranked #6 on this year’s Best Value Marketing Schools for a Bachelor’s in the Southwest Region For Those Making $48-$75k list. Located in San Antonio, Texas, this large public school awarded 193 degrees to qualified bachelors’s marketing students in 2019-2020.
UTSA also made our “Best Marketing Bachelor’s Degree Schools in the Southwest Region” list, coming in at #18. It costs about $13,827 for southwest region bachelor’s degree marketing students whose families make $48-$75k per year to attend UTSA.
Texas A&M University - College Station did quite well in the 2022 Best Value Marketing Schools for a Bachelor’s in the Southwest Region For Those Making $48-$75k ranking, coming in at #7. This large school is located in College Station, Texas, and it awarded 216 bachelors’s marketing degrees in 2019-2020.
Texas A&M College Station not only placed well in this ranking. It is also #3 on our “Best Marketing Bachelor’s Degree Schools in the Southwest Region” list. The estimated yearly cost for Texas A&M University - College Station is $18,810 for Southwest Region Bachelor’s Degree Marketing students whose families make $48-$75k.
The school has an excellent freshman retention rate of 94%, which means students like the school well enough to return for a second year. The low student loan default rate of 2.9% is a good sign that students have an easier time paying off their loans than they might at other schools. For comparison, the national default rate is 10.1%.
The University of Texas at Dallas did quite well in the 2022 Best Value Marketing Schools for a Bachelor’s in the Southwest Region For Those Making $48-$75k ranking, coming in at #8. The University of Texas at Dallas is located in Richardson, Texas and, has a large student population. In 2019-2020, this school awarded 148 bachelors’s marketing degrees to qualified students.
UT Dallas did well in our major quality rankings, too. It placed #10 on our “Best Marketing Bachelor’s Degree Schools in the Southwest Region” list. The yearly cost to attend The University of Texas at Dallas is $13,797 for Southwest Region Bachelor’s Degree Marketing students whose families make $48-$75k.
The low student loan default rate of 4.9% is a good sign that students have an easier time paying off their loans than they might at other schools. For comparison, the national default rate is 10.1%. The school has an excellent freshman retention rate of 90%, which means students like the school well enough to return for a second year.
With a ranking of #9, Texas Tech University did quite well on the 2022 Best Value Marketing Schools for a Bachelor’s in the Southwest Region For Those Making $48-$75k list. Texas Tech University is a large public school situated in Lubbock, Texas. It awarded 238 bachelors’s marketing degrees in 2019-2020.
Texas Tech also made our “Best Marketing Bachelor’s Degree Schools in the Southwest Region” list, coming in at #8. The yearly cost to attend Texas Tech University is $17,421 for Southwest Region Bachelor’s Degree Marketing students whose families make $48-$75k.
Students who start out at the school are likely to stick around. The freshman retention rate is 87%.
With a ranking of #10, Oklahoma State University - Main Campus did quite well on the 2022 Best Value Marketing Schools for a Bachelor’s in the Southwest Region For Those Making $48-$75k list. Oklahoma State University - Main Campus is located in Stillwater, Oklahoma and, has a large student population. In 2019-2020, this school awarded 276 bachelors’s marketing degrees to qualified students.
OSU not only placed well in this ranking. It is also #14 on our “Best Marketing Bachelor’s Degree Schools in the Southwest Region” list. The yearly cost to attend OSU is $14,698 for Southwest Region Bachelor’s Degree Marketing students whose families make $48-$75k.
Students who start out at the school are likely to stick around. The freshman retention rate is 85%.
Full Oklahoma State University - Main Campus Marketing Report
Arizona State University - Tempe ranked #11 on this year’s Best Value Marketing Schools for a Bachelor’s in the Southwest Region For Those Making $48-$75k list. This large school is located in Tempe, Arizona, and it awarded 308 bachelors’s marketing degrees in 2019-2020.
ASU - Tempe did well in our major quality rankings, too. It placed #9 on our “Best Marketing Bachelor’s Degree Schools in the Southwest Region” list. The estimated yearly cost for ASU - Tempe is $14,033 for southwest region bachelor’s degree marketing students whose families make $48-$75k.
The school has an excellent freshman retention rate of 86%, which means students like the school well enough to return for a second year.
University of North Texas did quite well in the 2022 Best Value Marketing Schools for a Bachelor’s in the Southwest Region For Those Making $48-$75k ranking, coming in at #12. Located in Denton, Texas, this large public school handed out 233 diplomas to qualified bachelors’s marketing students in 2019-2020.
In addition to being on our southwest region bachelor’s degree marketing students whose families make $48-$75k list, UNT has also earned the #15 rank in our “Best Marketing Bachelor’s Degree Schools in the Southwest Region” ranking. It costs about $15,377 for Southwest Region Bachelor’s Degree Marketing students whose families make $48-$75k per year to attend University of North Texas.
The school has an excellent freshman retention rate of 85%, which means students like the school well enough to return for a second year.
Trinity University did quite well in the 2022 Best Value Marketing Schools for a Bachelor’s in the Southwest Region For Those Making $48-$75k ranking, coming in at #13. This small school is located in San Antonio, Texas, and it awarded 31 bachelors’s marketing degrees in 2019-2020.
Trinity U also took the #5 spot in our “Best Marketing Bachelor’s Degree Schools in the Southwest Region” ranking. The estimated yearly cost for Trinity U is $18,012 for southwest region bachelor’s degree marketing students whose families make $48-$75k.
The student loan default rate at the school is 1.8%, which is quite low when compared to the national default rate of 10.1%. Since the school has a student-to-faculty ratio of 9 to 1, those pursuing a degree will have more opportunities to interact with their professors. The school has an excellent freshman retention rate of 89%, which means students like the school well enough to return for a second year.
MSU Texas landed the #14 spot on the 2022 Best Value Marketing Schools for a Bachelor’s in the Southwest Region For Those Making $48-$75k ranking. Located in Wichita Falls, Texas, this medium-sized public school awarded 29 degrees to qualified bachelors’s marketing students in 2019-2020.
The estimated yearly cost for MSU Texas is $10,068 for southwest region bachelor’s degree marketing students whose families make $48-$75k.
The University of Texas of the Permian Basin came in at #15 in this year’s edition of the Best Value Marketing Schools for a Bachelor’s in the Southwest Region For Those Making $48-$75k ranking. The University of Texas of the Permian Basin is a medium-sized school located in Odessa, Texas that handed out 30 bachelors’s marketing degrees in 2019-2020.
The yearly cost to attend UT Permian Basin is $10,417 for southwest region bachelor’s degree marketing students whose families make $48-$75k.
Read full report on Marketing at The University of Texas of the Permian Basin
The University of Texas at Arlington did quite well in the 2022 Best Value Marketing Schools for a Bachelor’s in the Southwest Region For Those Making $48-$75k ranking, coming in at #16. Arlington, Texas is the setting for this large institution of higher learning. The public school handed out bachelors’s marketing degrees to 254 students in 2019-2020.
UT Arlington also took the #16 spot in our “Best Marketing Bachelor’s Degree Schools in the Southwest Region” ranking. It costs about $14,622 for Southwest Region Bachelor’s Degree Marketing students whose families make $48-$75k per year to attend UT Arlington.
Texas Woman’s University landed the #17 spot on the 2022 Best Value Marketing Schools for a Bachelor’s in the Southwest Region For Those Making $48-$75k ranking. This fairly large school is located in Denton, Texas, and it awarded 37 bachelors’s marketing degrees in 2019-2020.
The yearly cost to attend Texas Woman’s University is $9,629 for southwest region bachelor’s degree marketing students whose families make $48-$75k.
With a ranking of #18, New Mexico State University - Main Campus did quite well on the 2022 Best Value Marketing Schools for a Bachelor’s in the Southwest Region For Those Making $48-$75k list. New Mexico State University - Main Campus is a fairly large school located in Las Cruces, New Mexico that handed out 79 bachelors’s marketing degrees in 2019-2020.
It costs about $10,235 for Southwest Region Bachelor’s Degree Marketing students whose families make $48-$75k per year to attend NMSU Main Campus.
With a ranking of #19, The University of Texas at Tyler did quite well on the 2022 Best Value Marketing Schools for a Bachelor’s in the Southwest Region For Those Making $48-$75k list. The University of Texas at Tyler is a medium-sized public school situated in Tyler, Texas. It awarded 45 bachelors’s marketing degrees in 2019-2020.
It costs about $10,037 for southwest region bachelor’s degree marketing students whose families make $48-$75k per year to attend The University of Texas at Tyler.
With a ranking of #20, The University of Texas at El Paso did quite well on the 2022 Best Value Marketing Schools for a Bachelor’s in the Southwest Region For Those Making $48-$75k list. UTEP is a large school located in El Paso, Texas that handed out 96 bachelors’s marketing degrees in 2019-2020.
The estimated yearly cost for The University of Texas at El Paso is $10,786 for Southwest Region Bachelor’s Degree Marketing students whose families make $48-$75k.
Stephen F Austin State University ranked #21 on this year’s Best Value Marketing Schools for a Bachelor’s in the Southwest Region For Those Making $48-$75k list. Stephen F Austin State University is located in Nacogdoches, Texas and, has a fairly large student population. In 2019-2020, this school awarded 66 bachelors’s marketing degrees to qualified students.
The estimated yearly cost for Stephen F Austin State University is $13,644 for Southwest Region Bachelor’s Degree Marketing students whose families make $48-$75k.
With a ranking of #22, Northeastern State University did quite well on the 2022 Best Value Marketing Schools for a Bachelor’s in the Southwest Region For Those Making $48-$75k list. Tahlequah, Oklahoma is the setting for this medium-sized institution of higher learning. The public school handed out bachelors’s marketing degrees to 46 students in 2019-2020.
It costs about $11,683 for southwest region bachelor’s degree marketing students whose families make $48-$75k per year to attend Northeastern State University.
With a ranking of #23, Southeastern Oklahoma State University did quite well on the 2022 Best Value Marketing Schools for a Bachelor’s in the Southwest Region For Those Making $48-$75k list. Southeastern Oklahoma State University is located in Durant, Oklahoma and, has a medium-sized student population. In 2019-2020, this school awarded 12 bachelors’s marketing degrees to qualified students.
It costs about $9,796 for southwest region bachelor’s degree marketing students whose families make $48-$75k per year to attend Southeastern Oklahoma State University.
Full Southeastern Oklahoma State University Marketing Report
University of St. Thomas landed the #24 spot on the 2022 Best Value Marketing Schools for a Bachelor’s in the Southwest Region For Those Making $48-$75k ranking. University of St. Thomas is a private not-for-profit institution located in Houston, Texas. The school has a small population, and it awarded 20 bachelors’s degrees in 2019-2020.
UST also made our “Best Marketing Bachelor’s Degree Schools in the Southwest Region” list, coming in at #23. It costs about $17,429 for southwest region bachelor’s degree marketing students whose families make $48-$75k per year to attend University of St. Thomas.
With a ranking of #25, Northern Arizona University did quite well on the 2022 Best Value Marketing Schools for a Bachelor’s in the Southwest Region For Those Making $48-$75k list. This large school is located in Flagstaff, Arizona, and it awarded 112 bachelors’s marketing degrees in 2019-2020.
It costs about $12,675 for southwest region bachelor’s degree marketing students whose families make $48-$75k per year to attend NAU.
Read full report on Marketing at Northern Arizona University
Narrow Results by Region
Southeast
Best Value Bachelor's Degree Colleges for Marketing (Income $48-$75k) in the Southeast Region
Rocky Mountains
Best Value Bachelor's Degree Colleges for Marketing (Income $48-$75k) in the Rocky Mountains Region
Middle Atlantic
Best Value Bachelor's Degree Colleges for Marketing (Income $48-$75k) in the Middle Atlantic Region
Southwest
Best Value Bachelor's Degree Colleges for Marketing (Income $48-$75k) in the Southwest Region
New England
Best Value Bachelor's Degree Colleges for Marketing (Income $48-$75k) in the New England Region
Plains States
Best Value Bachelor's Degree Colleges for Marketing (Income $48-$75k) in the Plains States Region
Far Western US
Best Value Bachelor's Degree Colleges for Marketing (Income $48-$75k) in the Far Western US Region
Great Lakes
Best Value Bachelor's Degree Colleges for Marketing (Income $48-$75k) in the Great Lakes Region
Switch to a Similar Major
General Business/Commerce
Best Value Bachelor's Degree Colleges for General Business/Commerce (Income $48-$75k) in the Southwest Region
Accounting
Best Value Bachelor's Degree Colleges for Accounting (Income $48-$75k) in the Southwest Region
Business/Managerial Economics
Best Value Bachelor's Degree Colleges for Business/Managerial Economics (Income $48-$75k) in the Southwest Region
Finance & Financial Management
Best Value Bachelor's Degree Colleges for Finance & Financial Management (Income $48-$75k) in the Southwest Region
Human Resource Management
Best Value Bachelor's Degree Colleges for Human Resource Management (Income $48-$75k) in the Southwest Region
Management Information Systems
Best Value Bachelor's Degree Colleges for Management Information Systems (Income $48-$75k) in the Southwest Region
Real Estate
Best Value Bachelor's Degree Colleges for Real Estate (Income $48-$75k) in the Southwest Region
General Sales & Marketing
Best Value Bachelor's Degree Colleges for General Sales & Marketing (Income $48-$75k) in the Southwest Region
Construction Management
Best Value Bachelor's Degree Colleges for Construction Management (Income $48-$75k) in the Southwest Region
Business Administration & Management
Best Value Bachelor's Degree Colleges for Business Administration & Management (Income $48-$75k) in the Southwest Region
Business/Corporate Communications
Best Value Bachelor's Degree Colleges for Business/Corporate Communications (Income $48-$75k) in the Southwest Region
Entrepreneurial Studies
Best Value Bachelor's Degree Colleges for Entrepreneurial Studies (Income $48-$75k) in the Southwest Region
Hospitality Management
Best Value Bachelor's Degree Colleges for Hospitality Management (Income $48-$75k) in the Southwest Region
International Business
Best Value Bachelor's Degree Colleges for International Business (Income $48-$75k) in the Southwest Region
Management Sciences & Quantitative Methods
Best Value Bachelor's Degree Colleges for Management Sciences & Quantitative Methods (Income $48-$75k) in the Southwest Region
Insurance
Best Value Bachelor's Degree Colleges for Insurance (Income $48-$75k) in the Southwest Region
Specialized Sales, Merchandising & Marketing
Best Value Bachelor's Degree Colleges for Specialized Sales, Merchandising & Marketing (Income $48-$75k) in the Southwest Region
Other Business, Management & Marketing
Best Value Bachelor's Degree Colleges for Other Business, Management & Marketing (Income $48-$75k) in the Southwest Region
Switch to a More Focused Major
Switch to a Different Ranking Method
Best Marketing Bachelor's Degree Schools in the Southwest Region
Marketing students in the Southwest Region
Most Focused Bachelor's Degree Colleges for Marketing in the Southwest Region
Marketing students in the Southwest Region
Most Popular Bachelor's Degree Online Marketing Schools
Marketing students in the Southwest Region
Best Value Bachelor's Degree Colleges for Marketing (Income $0-$30k) in the Southwest Region
Marketing students with family income less than $30k in the Southwest Region
Best Value Bachelor's Degree Colleges for Marketing (Income $48-$75k) in the Southwest Region
Marketing students with family income $48-$75k in the Southwest Region
Best Value Bachelor's Degree Colleges for Marketing (Income Over $110k) in the Southwest Region
Marketing students with family income exceeding $110k in the Southwest Region
Highest Paid Bachelor's Degree Marketing Graduates in the Southwest Region
Marketing students in the Southwest Region
Most Popular Bachelor's Degree Colleges for Marketing in the Southwest Region
Marketing students in the Southwest Region
Best Value Bachelor's Degree Colleges for Marketing in the Southwest Region (With Aid)
Marketing students getting aid in the Southwest Region
Best Value Bachelor's Degree Colleges for Marketing (Income $30-$48k) in the Southwest Region
Marketing students with family income $30-$48k in the Southwest Region
Best Value Bachelor's Degree Colleges for Marketing (Income $75-$110k) in the Southwest Region
Marketing students with family income $75-$110k in the Southwest Region
Notes and References
References
- The Integrated Postsecondary Education Data System (IPEDS) from the National Center for Education Statistics (NCES), a branch of the U.S. Department of Education (DOE) serves as the core of our data about colleges.
- Some other college data, including much of the graduate earnings data, comes from the U.S. Department of Education’s (College Scorecard).
- Information about the national average student loan default rate is from the U.S. Department of Education and refers to data about the 2016 borrower cohort tracking period for which the cohort default rate (CDR) was 10.1%.
Read more about our data sources and methodologies
Footnotes
- *Average salary, average net price, and average tuition and fees are for the top schools only.
- Some schools otherwise deserving of recognition may have been removed from this ranking in the event that new data identified post-publication warranted it, or at the request of the school.
Credits
- Credit for the banner image above goes to Nick Youngson.
Featured Marketing Schools
Request Info |
Southern New Hampshire University
You have goals. Southern New Hampshire University can help you get there. Whether you need a bachelor's degree to get into a career or want a master's degree to move up in your current career, SNHU has an online program for you. Find your degree from over 200 online programs ... Learn More > |