2022 Best Value Bachelor’s Degree Colleges for Marketing (Income $75-$110k) in the Southwest Region
When it comes to choosing a college, students have a lot of options - but not all of them are good. One of our goals at College Factual is to give you as much information as we can - such as our “Best Value Marketing Schools for a Bachelor’s in the Southwest Region For Those Making $75-$110k” ranking - to help you make that decision.
Marketing is the 16th most popular major in the country with 52,262 degrees awarded in 2019-2020. In 2017-2018, marketing graduates who were awarded their degree in 2015-2017, earned an average of $40,323 and had an average of $24,975 in loans still to pay off.
Across the Southwest region, there were 6,234 marketing graduates with average earnings and debt of $40,667 and $25,152 respectively. At the bachelor’s degree level specifically, there were 5,224 marketing graduates with average earnings and debt of $38,896 and $23,899 respectively.
This year’s “Best Value Marketing Schools for a Bachelor’s in the Southwest Region For Those Making $75-$110k” ranking analyzed 71 colleges that offered a degree in marketing. Not only do the schools that top this list have excellent marketing programs, but they also cost less that schools of similar quality.
Some of the factors we look at when determining these rankings are overall quality of the marketing program at the school and the cost of the school after aid is awarded among other things. See our ranking methodology to learn more.
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When choosing the right school for you, it’s important to arm yourself with all the facts you can. To that end, we’ve created a number of major-specific rankings, including this “Best Value Marketing Schools for a Bachelor’s in the Southwest Region For Those Making $75-$110k” list to help you make the college decision.
You can create your own custom comparison that focuses on the factors most important to you using our tool, College Combat. We encourage you to try it out and pit your favorite colleges and universities head to head! If you don’t have time right now, you can bookmark it for later.
Best Value Marketing Schools for a Bachelor’s in the Southwest Region For Those Making $75-$110k
The following schools top our list of the Best Best Value Marketing Schools for a Bachelor’s in the Southwest Region For Those Making $75-$110k.
Top 25 Best Value Bachelor’s Degree Colleges for Marketing (Income $75-$110k) in the Southwest Region
Out of the 71 schools in the Best Value Marketing Schools for a Bachelor’s in the Southwest Region For Those Making $75-$110k that were part of this year’s ranking, The University of Texas at Austin landed the #1 spot on the list. UT Austin is a large school located in Austin, Texas that handed out 193 bachelors’s marketing degrees in 2019-2020.
In addition to being on our southwest region bachelor’s degree marketing students whose families make $75-$110k list, UT Austin has also earned the #1 rank in our “Best Marketing Bachelor’s Degree Schools in the Southwest Region” ranking. The yearly cost to attend UT Austin is $20,454 for Southwest Region Bachelor’s Degree Marketing students whose families make $75-$110k.
Students who start out at the school are likely to stick around. The freshman retention rate is 97%. The school has an impressive student loan default rate. It’s only 2.7%, which is much lower than the national rate of 10.1%.
Read full report on Marketing at The University of Texas at Austin
You’ll join some of the best and brightest minds around if you attend The University of Texas Rio Grande Valley. The school came in at #2 for the Best Value Marketing Schools for a Bachelor’s in the Southwest Region For Those Making $75-$110k. The University of Texas Rio Grande Valley is a large public school situated in Edinburg, Texas. It awarded 53 bachelors’s marketing degrees in 2019-2020.
The estimated yearly cost for UT Rio Grande Valley is $11,400 for southwest region bachelor’s degree marketing students whose families make $75-$110k.
The student loan default rate at the school is 4.8%, which is quite low when compared to the national default rate of 10.1%.
Read full report on Marketing at The University of Texas Rio Grande Valley
You’ll join some of the best and brightest minds around if you attend Arizona State University - Tempe. The school came in at #3 for the Best Value Marketing Schools for a Bachelor’s in the Southwest Region For Those Making $75-$110k. Arizona State University - Tempe is a large public school situated in Tempe, Arizona. It awarded 308 bachelors’s marketing degrees in 2019-2020.
ASU - Tempe did well in our major quality rankings, too. It placed #9 on our “Best Marketing Bachelor’s Degree Schools in the Southwest Region” list. It costs about $17,373 for Southwest Region Bachelor’s Degree Marketing students whose families make $75-$110k per year to attend ASU - Tempe.
Students who start out at the school are likely to stick around. The freshman retention rate is 86%.
You’ll be in good company if you decide to attend University of Arizona. It ranked #4 on our 2022 Best Value Marketing Schools for a Bachelor’s in the Southwest Region For Those Making $75-$110k list. University of Arizona is a large public school situated in Tucson, Arizona. It awarded 200 bachelors’s marketing degrees in 2019-2020.
University of Arizona did well in our major quality rankings, too. It placed #12 on our “Best Marketing Bachelor’s Degree Schools in the Southwest Region” list. The estimated yearly cost for University of Arizona is $20,200 for Southwest Region Bachelor’s Degree Marketing students whose families make $75-$110k.
The school has an excellent freshman retention rate of 85%, which means students like the school well enough to return for a second year.
You’ll be in good company if you decide to attend Oklahoma State University - Main Campus. It ranked #5 on our 2022 Best Value Marketing Schools for a Bachelor’s in the Southwest Region For Those Making $75-$110k list. Stillwater, Oklahoma is the setting for this large institution of higher learning. The public school handed out bachelors’s marketing degrees to 276 students in 2019-2020.
OSU not only placed well in this ranking. It is also #14 on our “Best Marketing Bachelor’s Degree Schools in the Southwest Region” list. The yearly cost to attend OSU is $18,978 for southwest region bachelor’s degree marketing students whose families make $75-$110k.
Students who start out at the school are likely to stick around. The freshman retention rate is 85%.
Read more about Marketing at Oklahoma State University - Main Campus
University of North Texas did quite well in the 2022 Best Value Marketing Schools for a Bachelor’s in the Southwest Region For Those Making $75-$110k ranking, coming in at #6. University of North Texas is a public institution located in Denton, Texas. The school has a large population, and it awarded 233 bachelors’s degrees in 2019-2020.
UNT did well in our major quality rankings, too. It placed #15 on our “Best Marketing Bachelor’s Degree Schools in the Southwest Region” list. The yearly cost to attend UNT is $21,613 for Southwest Region Bachelor’s Degree Marketing students whose families make $75-$110k.
Students who start out at the school are likely to stick around. The freshman retention rate is 85%.
University of Houston ranked #7 on this year’s Best Value Marketing Schools for a Bachelor’s in the Southwest Region For Those Making $75-$110k list. UH is a large school located in Houston, Texas that handed out 241 bachelors’s marketing degrees in 2019-2020.
As a testament to the quality of education offered at UH, the school also landed the #11 spot in our “Best Marketing Bachelor’s Degree Schools in the Southwest Region” ranking. The yearly cost to attend University of Houston is $18,844 for Southwest Region Bachelor’s Degree Marketing students whose families make $75-$110k.
With a freshman retention rate of 86%, the school does an excellent job of retaining its students.
The University of Texas at San Antonio did quite well in the 2022 Best Value Marketing Schools for a Bachelor’s in the Southwest Region For Those Making $75-$110k ranking, coming in at #8. Located in San Antonio, Texas, this large public school handed out 193 degrees to qualified bachelors’s marketing students in 2019-2020.
In addition to being on our southwest region bachelor’s degree marketing students whose families make $75-$110k list, UTSA has also earned the #18 rank in our “Best Marketing Bachelor’s Degree Schools in the Southwest Region” ranking. The yearly cost to attend UTSA is $18,275 for southwest region bachelor’s degree marketing students whose families make $75-$110k.
Read full report on Marketing at The University of Texas at San Antonio
The University of Texas of the Permian Basin landed the #9 spot on the 2022 Best Value Marketing Schools for a Bachelor’s in the Southwest Region For Those Making $75-$110k ranking. The University of Texas of the Permian Basin is a medium-sized public school situated in Odessa, Texas. It awarded 30 bachelors’s marketing degrees in 2019-2020.
It costs about $10,923 for southwest region bachelor’s degree marketing students whose families make $75-$110k per year to attend UT Permian Basin.
Read full report on Marketing at The University of Texas of the Permian Basin
The University of Texas at Dallas landed the #10 spot on the 2022 Best Value Marketing Schools for a Bachelor’s in the Southwest Region For Those Making $75-$110k ranking. UT Dallas is a large public school situated in Richardson, Texas. It awarded 148 bachelors’s marketing degrees in 2019-2020.
UT Dallas did well in our major quality rankings, too. It placed #10 on our “Best Marketing Bachelor’s Degree Schools in the Southwest Region” list. The yearly cost to attend The University of Texas at Dallas is $20,552 for Southwest Region Bachelor’s Degree Marketing students whose families make $75-$110k.
The school has an excellent freshman retention rate of 90%, which means students like the school well enough to return for a second year. The low student loan default rate of 4.9% is a good sign that students have an easier time paying off their loans than they might at other schools. For comparison, the national default rate is 10.1%.
Texas Tech University landed the #11 spot on the 2022 Best Value Marketing Schools for a Bachelor’s in the Southwest Region For Those Making $75-$110k ranking. This large school is located in Lubbock, Texas, and it awarded 238 bachelors’s marketing degrees in 2019-2020.
Texas Tech also took the #8 spot in our “Best Marketing Bachelor’s Degree Schools in the Southwest Region” ranking. The yearly cost to attend Texas Tech is $21,305 for southwest region bachelor’s degree marketing students whose families make $75-$110k.
The school has an excellent freshman retention rate of 87%, which means students like the school well enough to return for a second year.
Texas State University ranked #12 on this year’s Best Value Marketing Schools for a Bachelor’s in the Southwest Region For Those Making $75-$110k list. Texas State University is a public institution located in San Marcos, Texas. The school has a large population, and it awarded 353 bachelors’s degrees in 2019-2020.
Texas State also made our “Best Marketing Bachelor’s Degree Schools in the Southwest Region” list, coming in at #13. It costs about $19,683 for southwest region bachelor’s degree marketing students whose families make $75-$110k per year to attend Texas State.
The University of Texas at El Paso landed the #13 spot on the 2022 Best Value Marketing Schools for a Bachelor’s in the Southwest Region For Those Making $75-$110k ranking. Located in El Paso, Texas, this large public school awarded 96 degrees to qualified bachelors’s marketing students in 2019-2020.
It costs about $15,123 for Southwest Region Bachelor’s Degree Marketing students whose families make $75-$110k per year to attend UTEP.
New Mexico State University - Main Campus ranked #14 on this year’s Best Value Marketing Schools for a Bachelor’s in the Southwest Region For Those Making $75-$110k list. NMSU Main Campus is a fairly large public school situated in Las Cruces, New Mexico. It awarded 79 bachelors’s marketing degrees in 2019-2020.
It costs about $12,909 for Southwest Region Bachelor’s Degree Marketing students whose families make $75-$110k per year to attend NMSU Main Campus.
MSU Texas ranked #15 on this year’s Best Value Marketing Schools for a Bachelor’s in the Southwest Region For Those Making $75-$110k list. MSU Texas is located in Wichita Falls, Texas and, has a medium-sized student population. In 2019-2020, this school awarded 29 bachelors’s marketing degrees to qualified students.
The yearly cost to attend MSU Texas is $15,146 for Southwest Region Bachelor’s Degree Marketing students whose families make $75-$110k.
Northeastern State University came in at #16 in this year’s edition of the Best Value Marketing Schools for a Bachelor’s in the Southwest Region For Those Making $75-$110k ranking. Tahlequah, Oklahoma is the setting for this medium-sized institution of higher learning. The public school handed out bachelors’s marketing degrees to 46 students in 2019-2020.
It costs about $15,029 for Southwest Region Bachelor’s Degree Marketing students whose families make $75-$110k per year to attend NSU.
Southeastern Oklahoma State University landed the #17 spot on the 2022 Best Value Marketing Schools for a Bachelor’s in the Southwest Region For Those Making $75-$110k ranking. Southeastern Oklahoma State University is a medium-sized public school situated in Durant, Oklahoma. It awarded 12 bachelors’s marketing degrees in 2019-2020.
The yearly cost to attend Southeastern Oklahoma State University is $12,771 for southwest region bachelor’s degree marketing students whose families make $75-$110k.
Read more about Marketing at Southeastern Oklahoma State University
University of Houston - Downtown came in at #18 in this year’s edition of the Best Value Marketing Schools for a Bachelor’s in the Southwest Region For Those Making $75-$110k ranking. Houston, Texas is the setting for this fairly large institution of higher learning. The public school handed out bachelors’s marketing degrees to 42 students in 2019-2020.
UH Downtown also made our “Best Marketing Bachelor’s Degree Schools in the Southwest Region” list, coming in at #21. It costs about $13,592 for Southwest Region Bachelor’s Degree Marketing students whose families make $75-$110k per year to attend UH Downtown.
The University of Texas at Arlington did quite well in the 2022 Best Value Marketing Schools for a Bachelor’s in the Southwest Region For Those Making $75-$110k ranking, coming in at #19. The University of Texas at Arlington is a large public school situated in Arlington, Texas. It awarded 254 bachelors’s marketing degrees in 2019-2020.
As a testament to the quality of education offered at UT Arlington, the school also landed the #16 spot in our “Best Marketing Bachelor’s Degree Schools in the Southwest Region” ranking. The yearly cost to attend The University of Texas at Arlington is $16,473 for Southwest Region Bachelor’s Degree Marketing students whose families make $75-$110k.
Read full report on Marketing at The University of Texas at Arlington
Texas Woman’s University landed the #20 spot on the 2022 Best Value Marketing Schools for a Bachelor’s in the Southwest Region For Those Making $75-$110k ranking. Texas Woman’s University is located in Denton, Texas and, has a fairly large student population. In 2019-2020, this school awarded 37 bachelors’s marketing degrees to qualified students.
The yearly cost to attend TWU is $14,134 for Southwest Region Bachelor’s Degree Marketing students whose families make $75-$110k.
With a ranking of #21, Trinity University did quite well on the 2022 Best Value Marketing Schools for a Bachelor’s in the Southwest Region For Those Making $75-$110k list. Trinity U is a small private not-for-profit school situated in San Antonio, Texas. It awarded 31 bachelors’s marketing degrees in 2019-2020.
Trinity U also made our “Best Marketing Bachelor’s Degree Schools in the Southwest Region” list, coming in at #5. It costs about $24,520 for Southwest Region Bachelor’s Degree Marketing students whose families make $75-$110k per year to attend Trinity University.
The low student loan default rate of 1.8% is a good sign that students have an easier time paying off their loans than they might at other schools. For comparison, the national default rate is 10.1%. Students who start out at the school are likely to stick around. The freshman retention rate is 89%. With a student-to-faculty ratio of 9 to 1, it’s easy to see that the school is committed to helping their undergraduates succeed.
Stephen F Austin State University ranked #22 on this year’s Best Value Marketing Schools for a Bachelor’s in the Southwest Region For Those Making $75-$110k list. This fairly large school is located in Nacogdoches, Texas, and it awarded 66 bachelors’s marketing degrees in 2019-2020.
It costs about $18,653 for Southwest Region Bachelor’s Degree Marketing students whose families make $75-$110k per year to attend Stephen F Austin State University.
Read more about Marketing at Stephen F Austin State University
Texas A&M University - College Station landed the #23 spot on the 2022 Best Value Marketing Schools for a Bachelor’s in the Southwest Region For Those Making $75-$110k ranking. Texas A&M University - College Station is a large public school situated in College Station, Texas. It awarded 216 bachelors’s marketing degrees in 2019-2020.
Texas A&M College Station also took the #3 spot in our “Best Marketing Bachelor’s Degree Schools in the Southwest Region” ranking. It costs about $26,028 for Southwest Region Bachelor’s Degree Marketing students whose families make $75-$110k per year to attend Texas A&M College Station.
The school has an excellent freshman retention rate of 94%, which means students like the school well enough to return for a second year. The school has an impressive student loan default rate. It’s only 2.9%, which is much lower than the national rate of 10.1%.
Read full report on Marketing at Texas A&M University - College Station
Northern Arizona University came in at #24 in this year’s edition of the Best Value Marketing Schools for a Bachelor’s in the Southwest Region For Those Making $75-$110k ranking. This large school is located in Flagstaff, Arizona, and it awarded 112 bachelors’s marketing degrees in 2019-2020.
The yearly cost to attend NAU is $16,535 for Southwest Region Bachelor’s Degree Marketing students whose families make $75-$110k.
With a ranking of #25, The University of Texas at Tyler did quite well on the 2022 Best Value Marketing Schools for a Bachelor’s in the Southwest Region For Those Making $75-$110k list. This medium-sized school is located in Tyler, Texas, and it awarded 45 bachelors’s marketing degrees in 2019-2020.
The estimated yearly cost for UT Tyler is $16,995 for southwest region bachelor’s degree marketing students whose families make $75-$110k.
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Best Marketing Bachelor's Degree Schools in the Southwest Region
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Notes and References
References
- The Integrated Postsecondary Education Data System (IPEDS) from the National Center for Education Statistics (NCES), a branch of the U.S. Department of Education (DOE) serves as the core of our data about colleges.
- Some other college data, including much of the graduate earnings data, comes from the U.S. Department of Education’s (College Scorecard).
- Information about the national average student loan default rate is from the U.S. Department of Education and refers to data about the 2016 borrower cohort tracking period for which the cohort default rate (CDR) was 10.1%.
Read more about our data sources and methodologies
Footnotes
- *Average salary, average net price, and average tuition and fees are for the top schools only.
- Some schools otherwise deserving of recognition may have been removed from this ranking in the event that new data identified post-publication warranted it, or at the request of the school.
Credits
- Credit for the banner image above goes to Nick Youngson.
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