2022 Best Value Bachelor’s Degree Colleges for Marketing (With Aid)
When pursuing a degree in today’s world, students have many different options to choose from. At College Factual, we’re committed to helping you make that decision by providing information such as that found in our “Best Value Marketing Schools for a Bachelor’s For Those Getting Aid” ranking.
In 2019-2020, 52,262 people earned their degree in marketing, making the major the 16th most popular in the United States. In 2017-2018, marketing graduates who were awarded their degree in 2015-2017, earned an average of $40,323 and had an average of $24,975 in loans still to pay off.
At the bachelor’s degree level specifically, there were 45,007 marketing graduates with average earnings and debt of $38,303 and $24,501 respectively.
This year’s “Best Value Marketing Schools for a Bachelor’s For Those Getting Aid” ranking looked at 719 colleges that offer degrees in a bachelor’s in marketing. This ranking identifies schools with high-quality marketing programs that also have a lower cost than schools of similar quality.
When determining these rankings, we looked at things such as overall quality of the marketing program at the school and the cost to attend the school once aid has been awarded. Check out our ranking methodology for more information.
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The marketing school you choose to invest your time and money in matters. To help you make the decision that is right for you, we’ve developed a number of major-specific rankings, including this list of “Best Value Marketing Schools for a Bachelor’s For Those Getting Aid”.
You can create your own custom comparison that focuses on the factors most important to you using our tool, College Combat. When you have some time, check it out - you may want to bookmark the link so you don’t forget it.
Best Value Marketing Schools for a Bachelor’s For Those Getting Aid
The following schools top our list of the Best Best Value Marketing Schools for a Bachelor’s For Those Getting Aid.
Top 25 Best Value Bachelor’s Degree Colleges for Marketing (With Aid)
You’ll join some of the best and brightest minds around if you attend University of Florida. The school came in at #1 for the Best Value Marketing Schools for a Bachelor’s For Those Getting Aid. Located in Gainesville, Florida, this large public school awarded 223 degrees to qualified bachelors’s marketing students in 2019-2020.
UF did well in our major quality rankings, too. It placed #19 on our “Best Marketing Bachelor’s Degree Schools” list. The yearly cost to attend UF is $6,302 for bachelor’s degree marketing students with aid.
The low student loan default rate of 2.0% is a good sign that students have an easier time paying off their loans than they might at other schools. For comparison, the national default rate is 10.1%. The school has an excellent freshman retention rate of 97%, which means students like the school well enough to return for a second year.
Out of the 719 schools in the Best Value Marketing Schools for a Bachelor’s For Those Getting Aid that were part of this year’s ranking, University of Washington - Seattle Campus landed the #2 spot on the list. Seattle, Washington is the setting for this large institution of higher learning. The public school handed out bachelors’s marketing degrees to 176 students in 2019-2020.
UW Seattle excels when it comes to marketing quality. It’s in the top 5% of all schools reviewed in that analysis. It costs about $13,297 for bachelor’s degree marketing students with aid per year to attend University of Washington - Seattle Campus.
The low student loan default rate of 2.2% is a good sign that students have an easier time paying off their loans than they might at other schools. For comparison, the national default rate is 10.1%. The school has an excellent freshman retention rate of 93%, which means students like the school well enough to return for a second year.
Read more about Marketing at University of Washington - Seattle Campus
You’ll be in good company if you decide to attend University of Illinois at Urbana-Champaign. It ranked #3 on our 2022 Best Value Marketing Schools for a Bachelor’s For Those Getting Aid list. UIUC is a large public school situated in Champaign, Illinois. It awarded 127 bachelors’s marketing degrees in 2019-2020.
In addition to being on our bachelor’s degree marketing students with aid list, UIUC has also earned the #8 rank in our “Best Marketing Bachelor’s Degree Schools” ranking. The yearly cost to attend University of Illinois at Urbana-Champaign is $15,880 for bachelor’s degree marketing students with aid.
The student loan default rate at the school is 2.4%, which is quite low when compared to the national default rate of 10.1%. With a freshman retention rate of 94%, the school does an excellent job of retaining its students.
You’ll be in good company if you decide to attend Fashion Institute of Technology. It ranked #4 on our 2022 Best Value Marketing Schools for a Bachelor’s For Those Getting Aid list. Fashion Institute of Technology is a medium-sized school located in New York, New York that handed out 160 bachelors’s marketing degrees in 2019-2020.
FIT SUNY excels when it comes to marketing quality. It’s in the top 10% of all schools in this category. It costs about $10,523 for bachelor’s degree marketing students with aid per year to attend Fashion Institute of Technology.
The low student loan default rate of 3.8% is a good sign that students have an easier time paying off their loans than they might at other schools. For comparison, the national default rate is 10.1%. The school has an excellent freshman retention rate of 88%, which means students like the school well enough to return for a second year.
Out of the 719 schools in the Best Value Marketing Schools for a Bachelor’s For Those Getting Aid that were part of this year’s ranking, University of Wisconsin - Madison landed the #5 spot on the list. Madison, Wisconsin is the setting for this large institution of higher learning. The public school handed out bachelors’s marketing degrees to 222 students in 2019-2020.
UW - Madison also took the #9 spot in our “Best Marketing Bachelor’s Degree Schools” ranking. It costs about $17,708 for bachelor’s degree marketing students with aid per year to attend University of Wisconsin - Madison.
The low student loan default rate of 0.8% is a good sign that students have an easier time paying off their loans than they might at other schools. For comparison, the national default rate is 10.1%. With a freshman retention rate of 95%, the school does an excellent job of retaining its students.
Read full report on Marketing at University of Wisconsin - Madison
Western Governors University landed the #6 spot on the 2022 Best Value Marketing Schools for a Bachelor’s For Those Getting Aid ranking. Salt Lake City, Utah is the setting for this large institution of higher learning. The private not-for-profit school handed out bachelors’s marketing degrees to 517 students in 2019-2020.
On top of its placing in this ranking, WGU also did well on our “Best Marketing Bachelor’s Degree Schools” list. It’s in the top 15% of all schools reviewed in that analysis. The estimated yearly cost for WGU is $9,805 for Bachelor’s Degree Marketing students with aid.
The school has an impressive student loan default rate. It’s only 4.1%, which is much lower than the national rate of 10.1%.
Purdue University - Main Campus came in at #7 in this year’s edition of the Best Value Marketing Schools for a Bachelor’s For Those Getting Aid ranking. This large school is located in West Lafayette, Indiana, and it awarded 104 bachelors’s marketing degrees in 2019-2020.
On top of its placing in this ranking, Purdue also did well on our “Best Marketing Bachelor’s Degree Schools” list. It’s in the top 10% of all schools reviewed in that analysis. The yearly cost to attend Purdue University - Main Campus is $13,986 for bachelor’s degree marketing students with aid.
Students who start out at the school are likely to stick around. The freshman retention rate is 93%. The low student loan default rate of 2.2% is a good sign that students have an easier time paying off their loans than they might at other schools. For comparison, the national default rate is 10.1%.
Read more about Marketing at Purdue University - Main Campus
Florida State University landed the #8 spot on the 2022 Best Value Marketing Schools for a Bachelor’s For Those Getting Aid ranking. Florida State is a public institution located in Tallahassee, Florida. The school has a large population, and it awarded 466 bachelors’s degrees in 2019-2020.
In addition to being on this list, Florida State is in the top on our “Best Marketing Bachelor’s Degree Schools” list. It’s in the top 10% of all schools in this category. It costs about $9,789 for bachelor’s degree marketing students with aid per year to attend Florida State.
With a freshman retention rate of 95%, the school does an excellent job of retaining its students. The student loan default rate at the school is 3.5%, which is quite low when compared to the national default rate of 10.1%.
With a ranking of #9, Brigham Young University - Provo did quite well on the 2022 Best Value Marketing Schools for a Bachelor’s For Those Getting Aid list. Brigham Young University - Provo is a private not-for-profit institution located in Provo, Utah. The school has a large population, and it awarded 98 bachelors’s degrees in 2019-2020.
BYU also claimed a top spot on our “Best Marketing Bachelor’s Degree Schools” list. It’s in the top 5% of all schools reviewed in that analysis. It costs about $13,322 for bachelor’s degree marketing students with aid per year to attend BYU.
The school has an impressive student loan default rate. It’s only 1.7%, which is much lower than the national rate of 10.1%. With a freshman retention rate of 92%, the school does an excellent job of retaining its students.
The University of Texas at Austin did quite well in the 2022 Best Value Marketing Schools for a Bachelor’s For Those Getting Aid ranking, coming in at #10. Austin, Texas is the setting for this large institution of higher learning. The public school handed out bachelors’s marketing degrees to 193 students in 2019-2020.
In addition to being on our bachelor’s degree marketing students with aid list, UT Austin has also earned the #6 rank in our “Best Marketing Bachelor’s Degree Schools” ranking. The estimated yearly cost for The University of Texas at Austin is $18,023 for Bachelor’s Degree Marketing students with aid.
The student loan default rate at the school is 2.7%, which is quite low when compared to the national default rate of 10.1%. Students who start out at the school are likely to stick around. The freshman retention rate is 97%.
The University of Texas Rio Grande Valley came in at #11 in this year’s edition of the Best Value Marketing Schools for a Bachelor’s For Those Getting Aid ranking. The University of Texas Rio Grande Valley is a large school located in Edinburg, Texas that handed out 53 bachelors’s marketing degrees in 2019-2020.
The estimated yearly cost for UT Rio Grande Valley is $4,514 for bachelor’s degree marketing students with aid.
The school has an impressive student loan default rate. It’s only 4.8%, which is much lower than the national rate of 10.1%.
Texas A & M University - Central Texas came in at #12 in this year’s edition of the Best Value Marketing Schools for a Bachelor’s For Those Getting Aid ranking. Texas A & M University - Central Texas is located in Killeen, Texas and, has a small student population. In 2019-2020, this school awarded 12 bachelors’s marketing degrees to qualified students.
Read full report on Marketing at Texas A & M University - Central Texas
The University of Texas at Dallas did quite well in the 2022 Best Value Marketing Schools for a Bachelor’s For Those Getting Aid ranking, coming in at #13. The University of Texas at Dallas is a large public school situated in Richardson, Texas. It awarded 148 bachelors’s marketing degrees in 2019-2020.
UT Dallas excels when it comes to marketing quality. It’s ranked in the top 15% of all schools on our “Best Marketing Bachelor’s Degree Schools” list. The yearly cost to attend UT Dallas is $15,232 for bachelor’s degree marketing students with aid.
The low student loan default rate of 4.9% is a good sign that students have an easier time paying off their loans than they might at other schools. For comparison, the national default rate is 10.1%. Students who start out at the school are likely to stick around. The freshman retention rate is 90%.
University of South Florida - Main Campus did quite well in the 2022 Best Value Marketing Schools for a Bachelor’s For Those Getting Aid ranking, coming in at #14. USF Tampa is a large public school situated in Tampa, Florida. It awarded 419 bachelors’s marketing degrees in 2019-2020.
USF Tampa excels when it comes to marketing quality. It’s in the top 20% of all schools in this category. It costs about $8,355 for bachelor’s degree marketing students with aid per year to attend USF Tampa.
The low student loan default rate of 4.5% is a good sign that students have an easier time paying off their loans than they might at other schools. For comparison, the national default rate is 10.1%. Students who start out at the school are likely to stick around. The freshman retention rate is 92%.
With a ranking of #15, Florida International University did quite well on the 2022 Best Value Marketing Schools for a Bachelor’s For Those Getting Aid list. FIU is a large school located in Miami, Florida that handed out 529 bachelors’s marketing degrees in 2019-2020.
It costs about $7,296 for Bachelor’s Degree Marketing students with aid per year to attend Florida International University.
With a freshman retention rate of 91%, the school does an excellent job of retaining its students.
Brigham Young University - Idaho ranked #16 on this year’s Best Value Marketing Schools for a Bachelor’s For Those Getting Aid list. Brigham Young University - Idaho is a large private not-for-profit school situated in Rexburg, Idaho. It awarded 72 bachelors’s marketing degrees in 2019-2020.
The yearly cost to attend Brigham Young University - Idaho is $7,167 for Bachelor’s Degree Marketing students with aid.
The low student loan default rate of 3.2% is a good sign that students have an easier time paying off their loans than they might at other schools. For comparison, the national default rate is 10.1%.
Read more about Marketing at Brigham Young University - Idaho
California State University - Northridge came in at #17 in this year’s edition of the Best Value Marketing Schools for a Bachelor’s For Those Getting Aid ranking. California State University - Northridge is a public institution located in Northridge, California. The school has a large population, and it awarded 384 bachelors’s degrees in 2019-2020.
The estimated yearly cost for California State University - Northridge is $8,414 for bachelor’s degree marketing students with aid.
The student loan default rate at the school is 2.0%, which is quite low when compared to the national default rate of 10.1%.
University of Wisconsin - La Crosse did quite well in the 2022 Best Value Marketing Schools for a Bachelor’s For Those Getting Aid ranking, coming in at #18. La Crosse, Wisconsin is the setting for this fairly large institution of higher learning. The public school handed out bachelors’s marketing degrees to 122 students in 2019-2020.
UW - La Crosse excels when it comes to marketing quality. It’s in the top 15% of all schools in this category. It costs about $14,580 for bachelor’s degree marketing students with aid per year to attend University of Wisconsin - La Crosse.
Students who start out at the school are likely to stick around. The freshman retention rate is 86%. The low student loan default rate of 1.6% is a good sign that students have an easier time paying off their loans than they might at other schools. For comparison, the national default rate is 10.1%.
Utah Valley University landed the #19 spot on the 2022 Best Value Marketing Schools for a Bachelor’s For Those Getting Aid ranking. This large school is located in Orem, Utah, and it awarded 168 bachelors’s marketing degrees in 2019-2020.
The estimated yearly cost for Utah Valley University is $9,159 for bachelor’s degree marketing students with aid.
University of Pennsylvania ranked #20 on this year’s Best Value Marketing Schools for a Bachelor’s For Those Getting Aid list. Philadelphia, Pennsylvania is the setting for this large institution of higher learning. The private not-for-profit school handed out bachelors’s marketing degrees to 91 students in 2019-2020.
In addition to being on our bachelor’s degree marketing students with aid list, UPenn has also earned the #1 rank in our “Best Marketing Bachelor’s Degree Schools” ranking. It costs about $25,802 for Bachelor’s Degree Marketing students with aid per year to attend University of Pennsylvania.
With a freshman retention rate of 95%, the school does an excellent job of retaining its students. The low student loan default rate of 1.4% is a good sign that students have an easier time paying off their loans than they might at other schools. For comparison, the national default rate is 10.1%. With a student-to-faculty ratio of 6 to 1, it’s easy to see that the school is committed to helping their undergraduates succeed.
Michigan State University came in at #21 in this year’s edition of the Best Value Marketing Schools for a Bachelor’s For Those Getting Aid ranking. Michigan State is a large public school situated in East Lansing, Michigan. It awarded 277 bachelors’s marketing degrees in 2019-2020.
In addition to being on our bachelor’s degree marketing students with aid list, Michigan State has also earned the #21 rank in our “Best Marketing Bachelor’s Degree Schools” ranking. The yearly cost to attend Michigan State is $19,173 for Bachelor’s Degree Marketing students with aid.
Students who start out at the school are likely to stick around. The freshman retention rate is 91%. The school has an impressive student loan default rate. It’s only 3.6%, which is much lower than the national rate of 10.1%.
Appalachian State University came in at #22 in this year’s edition of the Best Value Marketing Schools for a Bachelor’s For Those Getting Aid ranking. Boone, North Carolina is the setting for this large institution of higher learning. The public school handed out bachelors’s marketing degrees to 149 students in 2019-2020.
It costs about $13,920 for bachelor’s degree marketing students with aid per year to attend Appalachian State University.
The low student loan default rate of 3.9% is a good sign that students have an easier time paying off their loans than they might at other schools. For comparison, the national default rate is 10.1%. Students who start out at the school are likely to stick around. The freshman retention rate is 86%.
Read full report on Marketing at Appalachian State University
University of Minnesota - Twin Cities did quite well in the 2022 Best Value Marketing Schools for a Bachelor’s For Those Getting Aid ranking, coming in at #23. University of Minnesota - Twin Cities is a public institution located in Minneapolis, Minnesota. The school has a large population, and it awarded 207 bachelors’s degrees in 2019-2020.
UMN Twin Cities also took the #14 spot in our “Best Marketing Bachelor’s Degree Schools” ranking. It costs about $17,740 for bachelor’s degree marketing students with aid per year to attend UMN Twin Cities.
With a freshman retention rate of 93%, the school does an excellent job of retaining its students. The low student loan default rate of 2.2% is a good sign that students have an easier time paying off their loans than they might at other schools. For comparison, the national default rate is 10.1%.
Read more about Marketing at University of Minnesota - Twin Cities
University of Georgia ranked #24 on this year’s Best Value Marketing Schools for a Bachelor’s For Those Getting Aid list. University of Georgia is a public institution located in Athens, Georgia. The school has a large population, and it awarded 338 bachelors’s degrees in 2019-2020.
UGA not only placed well in this ranking. It is also #23 on our “Best Marketing Bachelor’s Degree Schools” list. The yearly cost to attend University of Georgia is $13,649 for Bachelor’s Degree Marketing students with aid.
The student loan default rate at the school is 2.5%, which is quite low when compared to the national default rate of 10.1%. Students who start out at the school are likely to stick around. The freshman retention rate is 94%.
University of Central Florida did quite well in the 2022 Best Value Marketing Schools for a Bachelor’s For Those Getting Aid ranking, coming in at #25. Located in Orlando, Florida, this large public school handed out 204 diplomas to qualified bachelors’s marketing students in 2019-2020.
On top of its placing in this ranking, UCF also did well on our “Best Marketing Bachelor’s Degree Schools” list. It’s ranked in the top 20% of all schools on our “Best Marketing Bachelor’s Degree Schools” list. It costs about $10,274 for Bachelor’s Degree Marketing students with aid per year to attend University of Central Florida.
With a freshman retention rate of 92%, the school does an excellent job of retaining its students. The student loan default rate at the school is 4.2%, which is quite low when compared to the national default rate of 10.1%.
Rest of the Best 50 in Best Value Marketing Schools for a Bachelor’s For Those Getting Aid
Not only did these schools make the top 50 list, but they also landed in the top 15% of this year’s ranking:
Rest of the Top 15% Colleges in Best Value Marketing Schools for a Bachelor’s For Those Getting Aid
While not in the ‘top 50’, these schools make the top 15% of this year’s ranking:
| Rank | College | Location |
|---|---|---|
| 51 | West Virginia University | Morgantown, WV |
| 52 | Ohio State University - Main Campus | Columbus, OH |
| 53 | University of Utah | Salt Lake City, UT |
| 54 | Oklahoma State University - Main Campus | Stillwater, OK |
| 55 | Florida Atlantic University | Boca Raton, FL |
| 56 | University of Delaware | Newark, DE |
| 57 | York College | Jamaica, NY |
| 58 | University of Northern Iowa | Cedar Falls, IA |
| 59 | University of Mississippi | University, MS |
| 60 | University of Nebraska - Lincoln | Lincoln, NE |
| 61 | University of Arizona | Tucson, AZ |
| 62 | University of Iowa | Iowa City, IA |
| 63 | University of Wisconsin - Milwaukee | Milwaukee, WI |
| 64 | McNeese State University | Lake Charles, LA |
| 65 | Franklin University | Columbus, OH |
| Rank | College | Location |
|---|---|---|
| 91 | Northeastern State University | Tahlequah, OK |
| 92 | Southeastern Oklahoma State University | Durant, OK |
| 93 | The University of Texas at Arlington | Arlington, TX |
| 94 | Ferris State University | Big Rapids, MI |
| 95 | University of Wyoming | Laramie, WY |
| 96 | Oakland University | Rochester Hills, MI |
| 97 | East Carolina University | Greenville, NC |
| 98 | Saint Cloud State University | Saint Cloud, MN |
| 99 | University of North Dakota | Grand Forks, ND |
| 100 | University of Puerto Rico - Bayamon | Bayamon, PR |
| 101 | Marshall University | Huntington, WV |
| 101 | Texas Woman’s University | Denton, TX |
| 103 | Augusta University | Augusta, GA |
| 104 | Colorado State University - Global Campus | Greenwood Village, CO |
| 105 | University of Rhode Island | Kingston, RI |
| 106 | University of Minnesota - Crookston | Crookston, MN |
| 107 | Eastern Washington University | Cheney, WA |
| 108 | SUNY New Paltz | New Paltz, NY |
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Notes and References
References
- The Integrated Postsecondary Education Data System (IPEDS) from the National Center for Education Statistics (NCES), a branch of the U.S. Department of Education (DOE) serves as the core of our data about colleges.
- Some other college data, including much of the graduate earnings data, comes from the U.S. Department of Education’s (College Scorecard).
- Information about the national average student loan default rate is from the U.S. Department of Education and refers to data about the 2016 borrower cohort tracking period for which the cohort default rate (CDR) was 10.1%.
Read more about our data sources and methodologies
Footnotes
- *Average salary, average net price, and average tuition and fees are for the top schools only.
- Some schools otherwise deserving of recognition may have been removed from this ranking in the event that new data identified post-publication warranted it, or at the request of the school.
Credits
- Credit for the banner image above goes to Nick Youngson.
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