2022 Best Value Marketing Schools for a Bachelor’s in the Great Lakes Region For Those Getting Aid
Students have lots of options to chooose from today when trying to decide which college to attend. College Factual has developed its “Best Value Marketing Schools for a Bachelor’s in the Great Lakes Region For Those Getting Aid” ranking as one item you can use to help make this decision.
Marketing is the 16th most popular major in the country with 52,262 degrees awarded in 2019-2020. In 2017-2018, marketing graduates who were awarded their degree in 2015-2017, earned an average of $40,323 and had an average of $24,975 in loans still to pay off.
Across the Great Lakes region, there were 10,171 marketing graduates with average earnings and debt of $41,524 and $24,397 respectively. At the bachelor’s degree level specifically, there were 9,011 marketing graduates with average earnings and debt of $39,075 and $25,381 respectively.
For this year’s “Best Value Marketing Schools for a Bachelor’s in the Great Lakes Region For Those Getting Aid” ranking, we looked at 138 colleges that offer a degree in marketing. This ranking identifies schools with high-quality marketing programs that also have a lower cost than schools of similar quality.
To come up with these rankings, we looked at factors such as the cost to attend the school after aid is awarded and overall quality of the marketing program at the school. For more information, check out our ranking methodology.
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One Size Does Not Fit All
The marketing school you choose to invest your time and money in matters. To help you make the decision that is right for you, we’ve developed a number of major-specific rankings, including this list of “Best Value Marketing Schools for a Bachelor’s in the Great Lakes Region For Those Getting Aid”.
You can create your own custom comparison that focuses on the factors most important to you using our tool, College Combat. Go ahead and give it a try, or bookmark the link so you can check it out later.
Best Value Marketing Schools for a Bachelor’s in the Great Lakes Region For Those Getting Aid
The following schools top our list of the Best Best Value Marketing Schools for a Bachelor’s in the Great Lakes Region For Those Getting Aid.
Top 25 Best Value Bachelor’s Degree Colleges for Marketing in the Great Lakes Region (With Aid)
You’ll be in good company if you decide to attend University of Illinois at Urbana-Champaign. It ranked #1 on our 2022 Best Value Marketing Schools for a Bachelor’s in the Great Lakes Region For Those Getting Aid list. UIUC is a large public school situated in Champaign, Illinois. It awarded 127 bachelors’s marketing degrees in 2019-2020.
As a testament to the quality of education offered at UIUC, the school also landed the #2 spot in our “Best Marketing Bachelor’s Degree Schools in the Great Lakes Region” ranking. The yearly cost to attend University of Illinois at Urbana-Champaign is $15,880 for great lakes region bachelor’s degree marketing students with aid.
The school has an excellent freshman retention rate of 94%, which means students like the school well enough to return for a second year. The school has an impressive student loan default rate. It’s only 2.4%, which is much lower than the national rate of 10.1%.
You’ll join some of the best and brightest minds around if you attend University of Wisconsin - Madison. The school came in at #2 for the Best Value Marketing Schools for a Bachelor’s in the Great Lakes Region For Those Getting Aid. University of Wisconsin - Madison is a large public school situated in Madison, Wisconsin. It awarded 222 bachelors’s marketing degrees in 2019-2020.
In addition to being on our great lakes region bachelor’s degree marketing students with aid list, UW - Madison has also earned the #3 rank in our “Best Marketing Bachelor’s Degree Schools in the Great Lakes Region” ranking. The estimated yearly cost for University of Wisconsin - Madison is $17,708 for great lakes region bachelor’s degree marketing students with aid.
Students who start out at the school are likely to stick around. The freshman retention rate is 95%. The low student loan default rate of 0.8% is a good sign that students have an easier time paying off their loans than they might at other schools. For comparison, the national default rate is 10.1%.
Out of the 138 schools in the Best Value Marketing Schools for a Bachelor’s in the Great Lakes Region For Those Getting Aid that were part of this year’s ranking, Purdue University - Main Campus landed the #3 spot on the list. Purdue University - Main Campus is a public institution located in West Lafayette, Indiana. The school has a large population, and it awarded 104 bachelors’s degrees in 2019-2020.
Purdue did well in our major quality rankings, too. It placed #11 on our “Best Marketing Bachelor’s Degree Schools in the Great Lakes Region” list. The yearly cost to attend Purdue University - Main Campus is $13,986 for great lakes region bachelor’s degree marketing students with aid.
The student loan default rate at the school is 2.2%, which is quite low when compared to the national default rate of 10.1%. With a freshman retention rate of 93%, the school does an excellent job of retaining its students.
You’ll join some of the best and brightest minds around if you attend University of Wisconsin - La Crosse. The school came in at #4 for the Best Value Marketing Schools for a Bachelor’s in the Great Lakes Region For Those Getting Aid. La Crosse, Wisconsin is the setting for this fairly large institution of higher learning. The public school handed out bachelors’s marketing degrees to 122 students in 2019-2020.
UW - La Crosse not only placed well in this ranking. It is also #15 on our “Best Marketing Bachelor’s Degree Schools in the Great Lakes Region” list. The estimated yearly cost for UW - La Crosse is $14,580 for great lakes region bachelor’s degree marketing students with aid.
The student loan default rate at the school is 1.6%, which is quite low when compared to the national default rate of 10.1%. With a freshman retention rate of 86%, the school does an excellent job of retaining its students.
Read more about Marketing at University of Wisconsin - La Crosse
You’ll join some of the best and brightest minds around if you attend Michigan State University. The school came in at #5 for the Best Value Marketing Schools for a Bachelor’s in the Great Lakes Region For Those Getting Aid. This large school is located in East Lansing, Michigan, and it awarded 277 bachelors’s marketing degrees in 2019-2020.
Michigan State also made our “Best Marketing Bachelor’s Degree Schools in the Great Lakes Region” list, coming in at #4. The estimated yearly cost for Michigan State University is $19,173 for Great Lakes Region Bachelor’s Degree Marketing students with aid.
The low student loan default rate of 3.6% is a good sign that students have an easier time paying off their loans than they might at other schools. For comparison, the national default rate is 10.1%. With a freshman retention rate of 91%, the school does an excellent job of retaining its students.
University of Wisconsin - Whitewater came in at #6 in this year’s edition of the Best Value Marketing Schools for a Bachelor’s in the Great Lakes Region For Those Getting Aid ranking. University of Wisconsin - Whitewater is a fairly large school located in Whitewater, Wisconsin that handed out 184 bachelors’s marketing degrees in 2019-2020.
As a testament to the quality of education offered at UW - Whitewater, the school also landed the #22 spot in our “Best Marketing Bachelor’s Degree Schools in the Great Lakes Region” ranking. It costs about $15,249 for Great Lakes Region Bachelor’s Degree Marketing students with aid per year to attend UW - Whitewater.
With a ranking of #7, University of Wisconsin - Eau Claire did quite well on the 2022 Best Value Marketing Schools for a Bachelor’s in the Great Lakes Region For Those Getting Aid list. University of Wisconsin - Eau Claire is a fairly large public school situated in Eau Claire, Wisconsin. It awarded 134 bachelors’s marketing degrees in 2019-2020.
UW - Eau Claire also took the #16 spot in our “Best Marketing Bachelor’s Degree Schools in the Great Lakes Region” ranking. The estimated yearly cost for University of Wisconsin - Eau Claire is $16,020 for great lakes region bachelor’s degree marketing students with aid.
Read full report on Marketing at University of Wisconsin - Eau Claire
University of Illinois at Chicago landed the #8 spot on the 2022 Best Value Marketing Schools for a Bachelor’s in the Great Lakes Region For Those Getting Aid ranking. Located in Chicago, Illinois, this large public school handed out 136 degrees to qualified bachelors’s marketing students in 2019-2020.
It costs about $13,312 for great lakes region bachelor’s degree marketing students with aid per year to attend University of Illinois at Chicago.
The low student loan default rate of 3.4% is a good sign that students have an easier time paying off their loans than they might at other schools. For comparison, the national default rate is 10.1%.
With a ranking of #9, University of Wisconsin - Oshkosh did quite well on the 2022 Best Value Marketing Schools for a Bachelor’s in the Great Lakes Region For Those Getting Aid list. Oshkosh, Wisconsin is the setting for this fairly large institution of higher learning. The public school handed out bachelors’s marketing degrees to 85 students in 2019-2020.
It costs about $15,463 for Great Lakes Region Bachelor’s Degree Marketing students with aid per year to attend University of Wisconsin - Oshkosh.
Read full report on Marketing at University of Wisconsin - Oshkosh
University of Wisconsin - Parkside did quite well in the 2022 Best Value Marketing Schools for a Bachelor’s in the Great Lakes Region For Those Getting Aid ranking, coming in at #10. UW - Parkside is located in Kenosha, Wisconsin and, has a small student population. In 2019-2020, this school awarded 52 bachelors’s marketing degrees to qualified students.
The yearly cost to attend University of Wisconsin - Parkside is $11,327 for Great Lakes Region Bachelor’s Degree Marketing students with aid.
Read more about Marketing at University of Wisconsin - Parkside
Purdue University Northwest did quite well in the 2022 Best Value Marketing Schools for a Bachelor’s in the Great Lakes Region For Those Getting Aid ranking, coming in at #11. Located in Hammond, Indiana, this medium-sized public school awarded 63 diplomas to qualified bachelors’s marketing students in 2019-2020.
It costs about $11,250 for great lakes region bachelor’s degree marketing students with aid per year to attend Purdue University Northwest.
Ohio State University - Main Campus did quite well in the 2022 Best Value Marketing Schools for a Bachelor’s in the Great Lakes Region For Those Getting Aid ranking, coming in at #12. Ohio State University - Main Campus is a large public school situated in Columbus, Ohio. It awarded 505 bachelors’s marketing degrees in 2019-2020.
Ohio State not only placed well in this ranking. It is also #5 on our “Best Marketing Bachelor’s Degree Schools in the Great Lakes Region” list. The estimated yearly cost for Ohio State University - Main Campus is $17,616 for great lakes region bachelor’s degree marketing students with aid.
Students who start out at the school are likely to stick around. The freshman retention rate is 94%. The school has an impressive student loan default rate. It’s only 4.4%, which is much lower than the national rate of 10.1%.
With a ranking of #13, University of Wisconsin - Milwaukee did quite well on the 2022 Best Value Marketing Schools for a Bachelor’s in the Great Lakes Region For Those Getting Aid list. This large school is located in Milwaukee, Wisconsin, and it awarded 292 bachelors’s marketing degrees in 2019-2020.
On top of its placing in this ranking, UWM also did well on our “Best Marketing Bachelor’s Degree Schools in the Great Lakes Region” list. It’s in the top 20% of all schools reviewed in that analysis. The yearly cost to attend UWM is $17,876 for great lakes region bachelor’s degree marketing students with aid.
With a ranking of #14, Franklin University did quite well on the 2022 Best Value Marketing Schools for a Bachelor’s in the Great Lakes Region For Those Getting Aid list. Franklin University is a private not-for-profit institution located in Columbus, Ohio. The school has a medium-sized population, and it awarded 30 bachelors’s degrees in 2019-2020.
It costs about $12,895 for great lakes region bachelor’s degree marketing students with aid per year to attend Franklin University.
Central Michigan University did quite well in the 2022 Best Value Marketing Schools for a Bachelor’s in the Great Lakes Region For Those Getting Aid ranking, coming in at #15. Central Michigan is a fairly large school located in Mount Pleasant, Michigan that handed out 190 bachelors’s marketing degrees in 2019-2020.
Central Michigan not only placed well in this ranking. It is also #20 on our “Best Marketing Bachelor’s Degree Schools in the Great Lakes Region” list. The estimated yearly cost for Central Michigan is $15,981 for great lakes region bachelor’s degree marketing students with aid.
Read full report on Marketing at Central Michigan University
Northern Illinois University ranked #16 on this year’s Best Value Marketing Schools for a Bachelor’s in the Great Lakes Region For Those Getting Aid list. NIU is a fairly large school located in Dekalb, Illinois that handed out 152 bachelors’s marketing degrees in 2019-2020.
It costs about $18,259 for great lakes region bachelor’s degree marketing students with aid per year to attend NIU.
Ball State University did quite well in the 2022 Best Value Marketing Schools for a Bachelor’s in the Great Lakes Region For Those Getting Aid ranking, coming in at #17. Ball State University is located in Muncie, Indiana and, has a large student population. In 2019-2020, this school awarded 124 bachelors’s marketing degrees to qualified students.
The estimated yearly cost for Ball State is $15,147 for great lakes region bachelor’s degree marketing students with aid.
With a ranking of #18, Grand Valley State University did quite well on the 2022 Best Value Marketing Schools for a Bachelor’s in the Great Lakes Region For Those Getting Aid list. Located in Allendale, Michigan, this large public school awarded 314 degrees to qualified bachelors’s marketing students in 2019-2020.
GVSU did well in our major quality rankings, too. It placed #18 on our “Best Marketing Bachelor’s Degree Schools in the Great Lakes Region” list. The yearly cost to attend GVSU is $17,646 for great lakes region bachelor’s degree marketing students with aid.
The student loan default rate at the school is 3.7%, which is quite low when compared to the national default rate of 10.1%.
University of Michigan - Dearborn landed the #19 spot on the 2022 Best Value Marketing Schools for a Bachelor’s in the Great Lakes Region For Those Getting Aid ranking. University of Michigan - Dearborn is a medium-sized public school situated in Dearborn, Michigan. It awarded 54 bachelors’s marketing degrees in 2019-2020.
It costs about $11,473 for Great Lakes Region Bachelor’s Degree Marketing students with aid per year to attend University of Michigan - Dearborn.
The student loan default rate at the school is 4.5%, which is quite low when compared to the national default rate of 10.1%.
Ferris State University came in at #20 in this year’s edition of the Best Value Marketing Schools for a Bachelor’s in the Great Lakes Region For Those Getting Aid ranking. This fairly large school is located in Big Rapids, Michigan, and it awarded 52 bachelors’s marketing degrees in 2019-2020.
The yearly cost to attend Ferris is $12,889 for great lakes region bachelor’s degree marketing students with aid.
Oakland University landed the #21 spot on the 2022 Best Value Marketing Schools for a Bachelor’s in the Great Lakes Region For Those Getting Aid ranking. Oakland University is a public institution located in Rochester Hills, Michigan. The school has a fairly large population, and it awarded 96 bachelors’s degrees in 2019-2020.
The estimated yearly cost for Oakland University is $11,802 for Great Lakes Region Bachelor’s Degree Marketing students with aid.
University of Wisconsin - Stevens Point landed the #22 spot on the 2022 Best Value Marketing Schools for a Bachelor’s in the Great Lakes Region For Those Getting Aid ranking. University of Wisconsin - Stevens Point is located in Stevens Point, Wisconsin and, has a medium-sized student population. In 2019-2020, this school awarded 11 bachelors’s marketing degrees to qualified students.
The estimated yearly cost for University of Wisconsin - Stevens Point is $14,465 for Great Lakes Region Bachelor’s Degree Marketing students with aid.
Full University of Wisconsin - Stevens Point Marketing Report
Eastern Illinois University ranked #23 on this year’s Best Value Marketing Schools for a Bachelor’s in the Great Lakes Region For Those Getting Aid list. EIU is a medium-sized school located in Charleston, Illinois that handed out 39 bachelors’s marketing degrees in 2019-2020.
The estimated yearly cost for Eastern Illinois University is $14,607 for Great Lakes Region Bachelor’s Degree Marketing students with aid.
Saint Xavier University ranked #24 on this year’s Best Value Marketing Schools for a Bachelor’s in the Great Lakes Region For Those Getting Aid list. Saint Xavier University is a small school located in Chicago, Illinois that handed out 44 bachelors’s marketing degrees in 2019-2020.
The yearly cost to attend SXU is $14,528 for Great Lakes Region Bachelor’s Degree Marketing students with aid.
University of Toledo ranked #25 on this year’s Best Value Marketing Schools for a Bachelor’s in the Great Lakes Region For Those Getting Aid list. University of Toledo is located in Toledo, Ohio and, has a fairly large student population. In 2019-2020, this school awarded 286 bachelors’s marketing degrees to qualified students.
The estimated yearly cost for University of Toledo is $17,630 for great lakes region bachelor’s degree marketing students with aid.
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Notes and References
References
- The Integrated Postsecondary Education Data System (IPEDS) from the National Center for Education Statistics (NCES), a branch of the U.S. Department of Education (DOE) serves as the core of our data about colleges.
- Some other college data, including much of the graduate earnings data, comes from the U.S. Department of Education’s (College Scorecard).
- Information about the national average student loan default rate is from the U.S. Department of Education and refers to data about the 2016 borrower cohort tracking period for which the cohort default rate (CDR) was 10.1%.
Read more about our data sources and methodologies
Footnotes
- *Average salary, average net price, and average tuition and fees are for the top schools only.
- Some schools otherwise deserving of recognition may have been removed from this ranking in the event that new data identified post-publication warranted it, or at the request of the school.
Credits
- Credit for the banner image above goes to Nick Youngson.
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