2022 Best Value Bachelor’s Degree Colleges for Marketing in the Southwest Region (With Aid)
With all of the options students have for higher education today, it can be tough to choose which direction to take. College Factual has developed its “Best Value Marketing Schools for a Bachelor’s in the Southwest Region For Those Getting Aid” ranking as one item you can use to help make this decision.
Marketing is the 16th most popular major in the country with 52,262 degrees awarded in 2019-2020. In 2017-2018, marketing graduates who were awarded their degree in 2015-2017, earned an average of $40,323 and had an average of $24,975 in loans still to pay off.
Across the Southwest region, there were 6,234 marketing graduates with average earnings and debt of $40,667 and $25,152 respectively. At the bachelor’s degree level specifically, there were 5,224 marketing graduates with average earnings and debt of $38,896 and $23,899 respectively.
For this year’s “Best Value Marketing Schools for a Bachelor’s in the Southwest Region For Those Getting Aid” ranking, we looked at 73 colleges that offer a degree in marketing. Not only do the schools that top this list have excellent marketing programs, but they also cost less that schools of similar quality.
Some of the factors we look at when determining these rankings are overall quality of the marketing program at the school and the cost of the school after aid is awarded among other things. See our ranking methodology to learn more.
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One Size Does Not Fit All
When choosing the right school for you, it’s important to arm yourself with all the facts you can. To that end, we’ve created a number of major-specific rankings, including this “Best Value Marketing Schools for a Bachelor’s in the Southwest Region For Those Getting Aid” list to help you make the college decision.
One of our other unique offerings is College Combat. This tool lets you build your own customized comparisons utilizing the factors that are most important to you. Test it out when you get a chance! You may also want to bookmark the link and share it with others who are trying to make the college decision.
Best Value Marketing Schools for a Bachelor’s in the Southwest Region For Those Getting Aid
The colleges and universities below are the best for southwest region bachelor’s degree marketing students with aid.
Top 25 Best Value Bachelor’s Degree Colleges for Marketing in the Southwest Region (With Aid)
You’ll join some of the best and brightest minds around if you attend The University of Texas at Austin. The school came in at #1 for the Best Value Marketing Schools for a Bachelor’s in the Southwest Region For Those Getting Aid. The University of Texas at Austin is a large school located in Austin, Texas that handed out 193 bachelors’s marketing degrees in 2019-2020.
In addition to being on our southwest region bachelor’s degree marketing students with aid list, UT Austin has also earned the #1 rank in our “Best Marketing Bachelor’s Degree Schools in the Southwest Region” ranking. The estimated yearly cost for UT Austin is $18,023 for southwest region bachelor’s degree marketing students with aid.
The school has an excellent freshman retention rate of 97%, which means students like the school well enough to return for a second year. The school has an impressive student loan default rate. It’s only 2.7%, which is much lower than the national rate of 10.1%.
You’ll join some of the best and brightest minds around if you attend The University of Texas Rio Grande Valley. The school came in at #2 for the Best Value Marketing Schools for a Bachelor’s in the Southwest Region For Those Getting Aid. Edinburg, Texas is the setting for this large institution of higher learning. The public school handed out bachelors’s marketing degrees to 53 students in 2019-2020.
The yearly cost to attend UT Rio Grande Valley is $4,514 for Southwest Region Bachelor’s Degree Marketing students with aid.
The student loan default rate at the school is 4.8%, which is quite low when compared to the national default rate of 10.1%.
Read more about Marketing at The University of Texas Rio Grande Valley
Out of the 73 schools in the Best Value Marketing Schools for a Bachelor’s in the Southwest Region For Those Getting Aid that were part of this year’s ranking, Texas A & M University - Central Texas landed the #3 spot on the list. Texas A & M University - Central Texas is located in Killeen, Texas and, has a small student population. In 2019-2020, this school awarded 12 bachelors’s marketing degrees to qualified students.
Full Texas A & M University - Central Texas Marketing Report
You’ll join some of the best and brightest minds around if you attend The University of Texas at Dallas. The school came in at #4 for the Best Value Marketing Schools for a Bachelor’s in the Southwest Region For Those Getting Aid. The University of Texas at Dallas is located in Richardson, Texas and, has a large student population. In 2019-2020, this school awarded 148 bachelors’s marketing degrees to qualified students.
UT Dallas did well in our major quality rankings, too. It placed #10 on our “Best Marketing Bachelor’s Degree Schools in the Southwest Region” list. The estimated yearly cost for The University of Texas at Dallas is $15,232 for Southwest Region Bachelor’s Degree Marketing students with aid.
The school has an impressive student loan default rate. It’s only 4.9%, which is much lower than the national rate of 10.1%. With a freshman retention rate of 90%, the school does an excellent job of retaining its students.
Read full report on Marketing at The University of Texas at Dallas
You’ll be in good company if you decide to attend Arizona State University - Tempe. It ranked #5 on our 2022 Best Value Marketing Schools for a Bachelor’s in the Southwest Region For Those Getting Aid list. ASU - Tempe is a public institution located in Tempe, Arizona. The school has a large population, and it awarded 308 bachelors’s degrees in 2019-2020.
ASU - Tempe did well in our major quality rankings, too. It placed #9 on our “Best Marketing Bachelor’s Degree Schools in the Southwest Region” list. The yearly cost to attend ASU - Tempe is $11,706 for southwest region bachelor’s degree marketing students with aid.
Students who start out at the school are likely to stick around. The freshman retention rate is 86%.
Texas State University landed the #6 spot on the 2022 Best Value Marketing Schools for a Bachelor’s in the Southwest Region For Those Getting Aid ranking. This large school is located in San Marcos, Texas, and it awarded 353 bachelors’s marketing degrees in 2019-2020.
Texas State not only placed well in this ranking. It is also #13 on our “Best Marketing Bachelor’s Degree Schools in the Southwest Region” list. The yearly cost to attend Texas State is $15,230 for southwest region bachelor’s degree marketing students with aid.
University of Houston came in at #7 in this year’s edition of the Best Value Marketing Schools for a Bachelor’s in the Southwest Region For Those Getting Aid ranking. This large school is located in Houston, Texas, and it awarded 241 bachelors’s marketing degrees in 2019-2020.
As a testament to the quality of education offered at UH, the school also landed the #11 spot in our “Best Marketing Bachelor’s Degree Schools in the Southwest Region” ranking. It costs about $12,838 for southwest region bachelor’s degree marketing students with aid per year to attend UH.
With a freshman retention rate of 86%, the school does an excellent job of retaining its students.
The University of Texas of the Permian Basin ranked #8 on this year’s Best Value Marketing Schools for a Bachelor’s in the Southwest Region For Those Getting Aid list. This medium-sized school is located in Odessa, Texas, and it awarded 30 bachelors’s marketing degrees in 2019-2020.
The yearly cost to attend UT Permian Basin is $10,092 for southwest region bachelor’s degree marketing students with aid.
Read more about Marketing at The University of Texas of the Permian Basin
Texas Tech University did quite well in the 2022 Best Value Marketing Schools for a Bachelor’s in the Southwest Region For Those Getting Aid ranking, coming in at #9. Texas Tech is located in Lubbock, Texas and, has a large student population. In 2019-2020, this school awarded 238 bachelors’s marketing degrees to qualified students.
Texas Tech not only placed well in this ranking. It is also #8 on our “Best Marketing Bachelor’s Degree Schools in the Southwest Region” list. It costs about $17,571 for southwest region bachelor’s degree marketing students with aid per year to attend Texas Tech.
With a freshman retention rate of 87%, the school does an excellent job of retaining its students.
With a ranking of #10, The University of Texas at San Antonio did quite well on the 2022 Best Value Marketing Schools for a Bachelor’s in the Southwest Region For Those Getting Aid list. UTSA is located in San Antonio, Texas and, has a large student population. In 2019-2020, this school awarded 193 bachelors’s marketing degrees to qualified students.
As a testament to the quality of education offered at UTSA, the school also landed the #18 spot in our “Best Marketing Bachelor’s Degree Schools in the Southwest Region” ranking. It costs about $13,853 for southwest region bachelor’s degree marketing students with aid per year to attend UTSA.
Full The University of Texas at San Antonio Marketing Report
University of North Texas did quite well in the 2022 Best Value Marketing Schools for a Bachelor’s in the Southwest Region For Those Getting Aid ranking, coming in at #11. UNT is a large public school situated in Denton, Texas. It awarded 233 bachelors’s marketing degrees in 2019-2020.
As a testament to the quality of education offered at UNT, the school also landed the #15 spot in our “Best Marketing Bachelor’s Degree Schools in the Southwest Region” ranking. The estimated yearly cost for University of North Texas is $15,086 for Southwest Region Bachelor’s Degree Marketing students with aid.
The school has an excellent freshman retention rate of 85%, which means students like the school well enough to return for a second year.
Oklahoma State University - Main Campus came in at #12 in this year’s edition of the Best Value Marketing Schools for a Bachelor’s in the Southwest Region For Those Getting Aid ranking. Located in Stillwater, Oklahoma, this large public school awarded 276 diplomas to qualified bachelors’s marketing students in 2019-2020.
OSU also made our “Best Marketing Bachelor’s Degree Schools in the Southwest Region” list, coming in at #14. The yearly cost to attend Oklahoma State University - Main Campus is $14,648 for Southwest Region Bachelor’s Degree Marketing students with aid.
Students who start out at the school are likely to stick around. The freshman retention rate is 85%.
University of Arizona did quite well in the 2022 Best Value Marketing Schools for a Bachelor’s in the Southwest Region For Those Getting Aid ranking, coming in at #13. University of Arizona is a large public school situated in Tucson, Arizona. It awarded 200 bachelors’s marketing degrees in 2019-2020.
University of Arizona also made our “Best Marketing Bachelor’s Degree Schools in the Southwest Region” list, coming in at #12. The estimated yearly cost for University of Arizona is $15,016 for southwest region bachelor’s degree marketing students with aid.
Students who start out at the school are likely to stick around. The freshman retention rate is 85%.
MSU Texas came in at #14 in this year’s edition of the Best Value Marketing Schools for a Bachelor’s in the Southwest Region For Those Getting Aid ranking. MSU Texas is located in Wichita Falls, Texas and, has a medium-sized student population. In 2019-2020, this school awarded 29 bachelors’s marketing degrees to qualified students.
The yearly cost to attend MSU Texas is $10,045 for Southwest Region Bachelor’s Degree Marketing students with aid.
With a ranking of #15, Texas A&M University - College Station did quite well on the 2022 Best Value Marketing Schools for a Bachelor’s in the Southwest Region For Those Getting Aid list. Located in College Station, Texas, this large public school handed out 216 diplomas to qualified bachelors’s marketing students in 2019-2020.
As a testament to the quality of education offered at Texas A&M College Station, the school also landed the #3 spot in our “Best Marketing Bachelor’s Degree Schools in the Southwest Region” ranking. The yearly cost to attend Texas A&M University - College Station is $19,057 for Southwest Region Bachelor’s Degree Marketing students with aid.
The low student loan default rate of 2.9% is a good sign that students have an easier time paying off their loans than they might at other schools. For comparison, the national default rate is 10.1%. With a freshman retention rate of 94%, the school does an excellent job of retaining its students.
Read full report on Marketing at Texas A&M University - College Station
University of Houston - Downtown did quite well in the 2022 Best Value Marketing Schools for a Bachelor’s in the Southwest Region For Those Getting Aid ranking, coming in at #16. University of Houston - Downtown is a fairly large school located in Houston, Texas that handed out 42 bachelors’s marketing degrees in 2019-2020.
In addition to being on our southwest region bachelor’s degree marketing students with aid list, UH Downtown has also earned the #21 rank in our “Best Marketing Bachelor’s Degree Schools in the Southwest Region” ranking. It costs about $6,848 for Southwest Region Bachelor’s Degree Marketing students with aid per year to attend UH Downtown.
With a ranking of #17, The University of Texas at El Paso did quite well on the 2022 Best Value Marketing Schools for a Bachelor’s in the Southwest Region For Those Getting Aid list. UTEP is a large school located in El Paso, Texas that handed out 96 bachelors’s marketing degrees in 2019-2020.
The yearly cost to attend UTEP is $8,920 for Southwest Region Bachelor’s Degree Marketing students with aid.
Read full report on Marketing at The University of Texas at El Paso
Northeastern State University did quite well in the 2022 Best Value Marketing Schools for a Bachelor’s in the Southwest Region For Those Getting Aid ranking, coming in at #18. Located in Tahlequah, Oklahoma, this medium-sized public school awarded 46 degrees to qualified bachelors’s marketing students in 2019-2020.
The estimated yearly cost for Northeastern State University is $9,994 for Southwest Region Bachelor’s Degree Marketing students with aid.
Southeastern Oklahoma State University came in at #19 in this year’s edition of the Best Value Marketing Schools for a Bachelor’s in the Southwest Region For Those Getting Aid ranking. Southeastern Oklahoma State University is a medium-sized school located in Durant, Oklahoma that handed out 12 bachelors’s marketing degrees in 2019-2020.
It costs about $8,237 for Southwest Region Bachelor’s Degree Marketing students with aid per year to attend Southeastern Oklahoma State University.
Read more about Marketing at Southeastern Oklahoma State University
The University of Texas at Arlington ranked #20 on this year’s Best Value Marketing Schools for a Bachelor’s in the Southwest Region For Those Getting Aid list. The University of Texas at Arlington is a large school located in Arlington, Texas that handed out 254 bachelors’s marketing degrees in 2019-2020.
UT Arlington also took the #16 spot in our “Best Marketing Bachelor’s Degree Schools in the Southwest Region” ranking. The estimated yearly cost for UT Arlington is $14,246 for Southwest Region Bachelor’s Degree Marketing students with aid.
Read full report on Marketing at The University of Texas at Arlington
Texas Woman’s University ranked #21 on this year’s Best Value Marketing Schools for a Bachelor’s in the Southwest Region For Those Getting Aid list. Texas Woman’s University is located in Denton, Texas and, has a fairly large student population. In 2019-2020, this school awarded 37 bachelors’s marketing degrees to qualified students.
The yearly cost to attend TWU is $9,617 for Southwest Region Bachelor’s Degree Marketing students with aid.
The University of Texas at Tyler did quite well in the 2022 Best Value Marketing Schools for a Bachelor’s in the Southwest Region For Those Getting Aid ranking, coming in at #22. UT Tyler is a public institution located in Tyler, Texas. The school has a medium-sized population, and it awarded 45 bachelors’s degrees in 2019-2020.
The estimated yearly cost for UT Tyler is $10,974 for Southwest Region Bachelor’s Degree Marketing students with aid.
Stephen F Austin State University landed the #23 spot on the 2022 Best Value Marketing Schools for a Bachelor’s in the Southwest Region For Those Getting Aid ranking. Stephen F Austin State University is a public institution located in Nacogdoches, Texas. The school has a fairly large population, and it awarded 66 bachelors’s degrees in 2019-2020.
It costs about $13,723 for Southwest Region Bachelor’s Degree Marketing students with aid per year to attend SFASU.
New Mexico State University - Main Campus landed the #24 spot on the 2022 Best Value Marketing Schools for a Bachelor’s in the Southwest Region For Those Getting Aid ranking. This fairly large school is located in Las Cruces, New Mexico, and it awarded 79 bachelors’s marketing degrees in 2019-2020.
It costs about $8,659 for southwest region bachelor’s degree marketing students with aid per year to attend New Mexico State University - Main Campus.
Read full report on Marketing at New Mexico State University - Main Campus
Sam Houston State University landed the #25 spot on the 2022 Best Value Marketing Schools for a Bachelor’s in the Southwest Region For Those Getting Aid ranking. SHSU is a large public school situated in Huntsville, Texas. It awarded 82 bachelors’s marketing degrees in 2019-2020.
As a testament to the quality of education offered at SHSU, the school also landed the #25 spot in our “Best Marketing Bachelor’s Degree Schools in the Southwest Region” ranking. The yearly cost to attend SHSU is $14,617 for Southwest Region Bachelor’s Degree Marketing students with aid.
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Notes and References
References
- The Integrated Postsecondary Education Data System (IPEDS) from the National Center for Education Statistics (NCES), a branch of the U.S. Department of Education (DOE) serves as the core of our data about colleges.
- Some other college data, including much of the graduate earnings data, comes from the U.S. Department of Education’s (College Scorecard).
- Information about the national average student loan default rate is from the U.S. Department of Education and refers to data about the 2016 borrower cohort tracking period for which the cohort default rate (CDR) was 10.1%.
Read more about our data sources and methodologies
Footnotes
- *Average salary, average net price, and average tuition and fees are for the top schools only.
- Some schools otherwise deserving of recognition may have been removed from this ranking in the event that new data identified post-publication warranted it, or at the request of the school.
Credits
- Credit for the banner image above goes to Nick Youngson.
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