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2022 Best Value Bachelor’s Degree Colleges for Business, Management & Marketing in California

89 Ranked Colleges
38,950 Degrees Awarded
$13,200 Avg Net Price*
Best Value Business, Management & Marketing Schools for a Bachelor's in California

With all of the options students have for higher education today, it can be tough to choose which direction to take. Our mission at College Factual is to arm you with as much information as we can to help you make that decision. Our “Best Value Business, Management & Marketing Schools for a Bachelor’s in California” ranking is one tool we have developed to help in this regard.

With 841,037 degrees handed out in 2019-2020, business, management and marketing is the 1st most popular major in the United States. In 2017-2018, business, management and marketing graduates who were awarded their degree in 2015-2017, earned an average of $44,966 and had an average of $27,464 in loans still to pay off.

Across California, there were 92,450 business, management and marketing graduates with average earnings and debt of $47,807 and $29,708 respectively. At the bachelor’s degree level specifically, there were 38,950 business, management and marketing graduates with average earnings and debt of $37,907 and $21,546 respectively.

This year’s “Best Value Business, Management & Marketing Schools for a Bachelor’s in California” ranking looked at 89 colleges that offer degrees in a bachelor’s in business, management and marketing. This ranking identifies schools with high-quality business, management and marketing programs that also have a lower cost than schools of similar quality.

Some of the factors we look at when determining these rankings are overall quality of the business, management and marketing program at the school and the cost of the school after aid is awarded among other things. For more information, check out our ranking methodology.

More Ways to Rank Business, Management & Marketing Schools

Since picking the right college can be one of the most important decisions of your life, we’ve developed the “Best Value Business, Management & Marketing Schools for a Bachelor’s in California” ranking, along with many other major-related rankings, to help you make that decision.

One of our other unique offerings is College Combat. This tool lets you build your own customized comparisons utilizing the factors that are most important to you. We encourage you to try it out and pit your favorite colleges and universities head to head! If you don’t have time right now, you can bookmark it for later.

Best Value Business, Management & Marketing Schools for a Bachelor’s in California

The following schools top our list of the Best Best Value Business, Management & Marketing Schools for a Bachelor’s in California.

Top 25 Best Value Bachelor’s Degree Colleges for Business, Management & Marketing in California

#1

University of Phoenix - California

Costa Mesa, California
#13 in overall quality

You’ll be in good company if you decide to attend University of Phoenix - California. It ranked #1 on our 2022 Best Value Business, Management & Marketing Schools for a Bachelor’s in California list. University of Phoenix - California is a small school located in Costa Mesa, California that handed out 681 bachelors’s business, management and marketing degrees in 2019-2020.

UOPX - California also took the #13 spot in our “Best Business, Management & Marketing Bachelor’s Degree Schools in California” ranking. The estimated yearly cost for UOPX - California is $12,664 for California Bachelor’s Degree Business, Management & Marketing students.

Read full report on Business, Management & Marketing at UOPX - California

#4 in overall quality

Out of the 89 schools in the Best Value Business, Management & Marketing Schools for a Bachelor’s in California that were part of this year’s ranking, California Polytechnic State University - San Luis Obispo landed the #2 spot on the list. Cal Poly San Luis Obispo is a public institution located in San Luis Obispo, California. The school has a large population, and it awarded 748 bachelors’s degrees in 2019-2020.

In addition to being on our california bachelor’s degree business, management & marketing students list, Cal Poly San Luis Obispo has also earned the #4 rank in our “Best Business, Management & Marketing Bachelor’s Degree Schools in California” ranking. The estimated yearly cost for Cal Poly San Luis Obispo is $21,595 for California Bachelor’s Degree Business, Management & Marketing students.

The school has an excellent freshman retention rate of 94%, which means students like the school well enough to return for a second year. The low student loan default rate of 1.1% is a good sign that students have an easier time paying off their loans than they might at other schools. For comparison, the national default rate is 10.1%.

Read full report on Business, Management & Marketing at California Polytechnic State University - San Luis Obispo

You’ll be in good company if you decide to attend California State University Maritime Academy. It ranked #3 on our 2022 Best Value Business, Management & Marketing Schools for a Bachelor’s in California list. California State University Maritime Academy is a public institution located in Vallejo, California. The school has a small population, and it awarded 38 bachelors’s degrees in 2019-2020.

It costs about $20,597 for California Bachelor’s Degree Business, Management & Marketing students per year to attend Cal Maritime.

The school has an impressive student loan default rate. It’s only 2.1%, which is much lower than the national rate of 10.1%.

Read more about Business, Management & Marketing at California State University Maritime Academy

Out of the 89 schools in the Best Value Business, Management & Marketing Schools for a Bachelor’s in California that were part of this year’s ranking, California State University - Fresno landed the #4 spot on the list. Fresno State is a public institution located in Fresno, California. The school has a large population, and it awarded 788 bachelors’s degrees in 2019-2020.

The estimated yearly cost for California State University - Fresno is $5,464 for california bachelor’s degree business, management & marketing students.

The low student loan default rate of 4.7% is a good sign that students have an easier time paying off their loans than they might at other schools. For comparison, the national default rate is 10.1%. Students who start out at the school are likely to stick around. The freshman retention rate is 87%.

Full California State University - Fresno Business, Management & Marketing Report

Out of the 89 schools in the Best Value Business, Management & Marketing Schools for a Bachelor’s in California that were part of this year’s ranking, California State University - Long Beach landed the #5 spot on the list. CSULB is a large public school situated in Long Beach, California. It awarded 1,557 bachelors’s business, management and marketing degrees in 2019-2020.

The yearly cost to attend California State University - Long Beach is $9,622 for california bachelor’s degree business, management & marketing students.

The student loan default rate at the school is 1.6%, which is quite low when compared to the national default rate of 10.1%. Students who start out at the school are likely to stick around. The freshman retention rate is 89%.

Read more about Business, Management & Marketing at California State University - Long Beach

#6

Golden Gate University - San Francisco

San Francisco, California
#16 in overall quality

Golden Gate University - San Francisco came in at #6 in this year’s edition of the Best Value Business, Management & Marketing Schools for a Bachelor’s in California ranking. Golden Gate University - San Francisco is a private not-for-profit institution located in San Francisco, California. The school has a small population, and it awarded 118 bachelors’s degrees in 2019-2020.

Golden Gate University - San Francisco not only placed well in this ranking. It is also #16 on our “Best Business, Management & Marketing Bachelor’s Degree Schools in California” list.

The school has an impressive student loan default rate. It’s only 3.9%, which is much lower than the national rate of 10.1%.

Full Golden Gate University - San Francisco Business, Management & Marketing Report

California State University - Northridge ranked #7 on this year’s Best Value Business, Management & Marketing Schools for a Bachelor’s in California list. CSUN is a public institution located in Northridge, California. The school has a large population, and it awarded 1,876 bachelors’s degrees in 2019-2020.

The estimated yearly cost for CSUN is $8,414 for california bachelor’s degree business, management & marketing students.

The student loan default rate at the school is 2.0%, which is quite low when compared to the national default rate of 10.1%.

Read full report on Business, Management & Marketing at California State University - Northridge

#8

University of California - Los Angeles

Los Angeles, California
#6 in overall quality

With a ranking of #8, University of California - Los Angeles did quite well on the 2022 Best Value Business, Management & Marketing Schools for a Bachelor’s in California list. University of California - Los Angeles is a large school located in Los Angeles, California that handed out 43 bachelors’s business, management and marketing degrees in 2019-2020.

UCLA not only placed well in this ranking. It is also #6 on our “Best Business, Management & Marketing Bachelor’s Degree Schools in California” list. The yearly cost to attend University of California - Los Angeles is $14,279 for California Bachelor’s Degree Business, Management & Marketing students.

With a freshman retention rate of 96%, the school does an excellent job of retaining its students. The low student loan default rate of 1.0% is a good sign that students have an easier time paying off their loans than they might at other schools. For comparison, the national default rate is 10.1%.

Read full report on Business, Management & Marketing at UCLA

With a ranking of #9, California State University - Chico did quite well on the 2022 Best Value Business, Management & Marketing Schools for a Bachelor’s in California list. This fairly large school is located in Chico, California, and it awarded 648 bachelors’s business, management and marketing degrees in 2019-2020.

It costs about $15,017 for california bachelor’s degree business, management & marketing students per year to attend Chico State.

The student loan default rate at the school is 3.3%, which is quite low when compared to the national default rate of 10.1%.

Full California State University - Chico Business, Management & Marketing Report

#25 in overall quality

California State Polytechnic University - Pomona ranked #10 on this year’s Best Value Business, Management & Marketing Schools for a Bachelor’s in California list. Cal Poly Pomona is located in Pomona, California and, has a large student population. In 2019-2020, this school awarded 1,705 bachelors’s business, management and marketing degrees to qualified students.

Cal Poly Pomona did well in our major quality rankings, too. It placed #25 on our “Best Business, Management & Marketing Bachelor’s Degree Schools in California” list. The estimated yearly cost for California State Polytechnic University - Pomona is $12,734 for california bachelor’s degree business, management & marketing students.

Students who start out at the school are likely to stick around. The freshman retention rate is 87%. The school has an impressive student loan default rate. It’s only 1.7%, which is much lower than the national rate of 10.1%.

Read full report on Business, Management & Marketing at Cal Poly Pomona

#11

University of California - Berkeley

Berkeley, California
#2 in overall quality

With a ranking of #11, University of California - Berkeley did quite well on the 2022 Best Value Business, Management & Marketing Schools for a Bachelor’s in California list. University of California - Berkeley is a public institution located in Berkeley, California. The school has a large population, and it awarded 385 bachelors’s degrees in 2019-2020.

As a testament to the quality of education offered at UC Berkeley, the school also landed the #2 spot in our “Best Business, Management & Marketing Bachelor’s Degree Schools in California” ranking. It costs about $15,329 for california bachelor’s degree business, management & marketing students per year to attend UC Berkeley.

The low student loan default rate of 1.7% is a good sign that students have an easier time paying off their loans than they might at other schools. For comparison, the national default rate is 10.1%. Students who start out at the school are likely to stick around. The freshman retention rate is 96%.

Read full report on Business, Management & Marketing at University of California - Berkeley

With a ranking of #13, California State University - Monterey Bay did quite well on the 2022 Best Value Business, Management & Marketing Schools for a Bachelor’s in California list. California State University - Monterey Bay is a medium-sized public school situated in Seaside, California. It awarded 284 bachelors’s business, management and marketing degrees in 2019-2020.

It costs about $12,212 for california bachelor’s degree business, management & marketing students per year to attend CSUMB.

The low student loan default rate of 5.0% is a good sign that students have an easier time paying off their loans than they might at other schools. For comparison, the national default rate is 10.1%.

Full CSUMB Business, Management & Marketing Report

California State University - Fullerton landed the #14 spot on the 2022 Best Value Business, Management & Marketing Schools for a Bachelor’s in California ranking. California State University - Fullerton is a large school located in Fullerton, California that handed out 2,451 bachelors’s business, management and marketing degrees in 2019-2020.

The estimated yearly cost for Cal State Fullerton is $7,991 for California Bachelor’s Degree Business, Management & Marketing students.

Students who start out at the school are likely to stick around. The freshman retention rate is 89%. The low student loan default rate of 2.7% is a good sign that students have an easier time paying off their loans than they might at other schools. For comparison, the national default rate is 10.1%.

Read more about Business, Management & Marketing at California State University - Fullerton

#15

Sonoma State University

Rohnert Park, California

Sonoma State University landed the #15 spot on the 2022 Best Value Business, Management & Marketing Schools for a Bachelor’s in California ranking. SSU is located in Rohnert Park, California and, has a medium-sized student population. In 2019-2020, this school awarded 432 bachelors’s business, management and marketing degrees to qualified students.

The yearly cost to attend Sonoma State University is $17,478 for california bachelor’s degree business, management & marketing students.

The student loan default rate at the school is 4.7%, which is quite low when compared to the national default rate of 10.1%.

Read more about Business, Management & Marketing at Sonoma State University

California State University - San Marcos ranked #16 on this year’s Best Value Business, Management & Marketing Schools for a Bachelor’s in California list. Located in San Marcos, California, this fairly large public school awarded 613 diplomas to qualified bachelors’s business, management and marketing students in 2019-2020.

The estimated yearly cost for California State University - San Marcos is $13,399 for california bachelor’s degree business, management & marketing students.

The low student loan default rate of 4.2% is a good sign that students have an easier time paying off their loans than they might at other schools. For comparison, the national default rate is 10.1%.

Read full report on Business, Management & Marketing at California State University - San Marcos

#17

California State University - San Bernardino

San Bernardino, California

With a ranking of #17, California State University - San Bernardino did quite well on the 2022 Best Value Business, Management & Marketing Schools for a Bachelor’s in California list. This fairly large school is located in San Bernardino, California, and it awarded 1,096 bachelors’s business, management and marketing degrees in 2019-2020.

The estimated yearly cost for California State University - San Bernardino is $7,342 for California Bachelor’s Degree Business, Management & Marketing students.

Students who start out at the school are likely to stick around. The freshman retention rate is 85%.

Read more about Business, Management & Marketing at California State University - San Bernardino

#18

San Jose State University

San Jose, California

San Jose State University landed the #18 spot on the 2022 Best Value Business, Management & Marketing Schools for a Bachelor’s in California ranking. This large school is located in San Jose, California, and it awarded 1,618 bachelors’s business, management and marketing degrees in 2019-2020.

The estimated yearly cost for San Jose State University is $14,928 for California Bachelor’s Degree Business, Management & Marketing students.

With a freshman retention rate of 86%, the school does an excellent job of retaining its students. The school has an impressive student loan default rate. It’s only 3.7%, which is much lower than the national rate of 10.1%.

Read full report on Business, Management & Marketing at San Jose State University

#19

San Francisco State University

San Francisco, California

San Francisco State University came in at #19 in this year’s edition of the Best Value Business, Management & Marketing Schools for a Bachelor’s in California ranking. SFSU is a public institution located in San Francisco, California. The school has a large population, and it awarded 1,564 bachelors’s degrees in 2019-2020.

It costs about $15,113 for california bachelor’s degree business, management & marketing students per year to attend San Francisco State University.

Read more about Business, Management & Marketing at San Francisco State University

#7 in overall quality

With a ranking of #20, University of California - Davis did quite well on the 2022 Best Value Business, Management & Marketing Schools for a Bachelor’s in California list. UC Davis is a large school located in Davis, California that handed out 593 bachelors’s business, management and marketing degrees in 2019-2020.

UC Davis also made our “Best Business, Management & Marketing Bachelor’s Degree Schools in California” list, coming in at #7. It costs about $14,669 for California Bachelor’s Degree Business, Management & Marketing students per year to attend University of California - Davis.

The low student loan default rate of 1.9% is a good sign that students have an easier time paying off their loans than they might at other schools. For comparison, the national default rate is 10.1%. With a freshman retention rate of 93%, the school does an excellent job of retaining its students.

Read full report on Business, Management & Marketing at University of California - Davis

California State University - East Bay landed the #21 spot on the 2022 Best Value Business, Management & Marketing Schools for a Bachelor’s in California ranking. This fairly large school is located in Hayward, California, and it awarded 724 bachelors’s business, management and marketing degrees in 2019-2020.

The estimated yearly cost for California State University - East Bay is $11,116 for california bachelor’s degree business, management & marketing students.

Full California State University - East Bay Business, Management & Marketing Report

California State University - Sacramento landed the #22 spot on the 2022 Best Value Business, Management & Marketing Schools for a Bachelor’s in California ranking. Sacramento, California is the setting for this large institution of higher learning. The public school handed out bachelors’s business, management and marketing degrees to 1,007 students in 2019-2020.

It costs about $9,979 for California Bachelor’s Degree Business, Management & Marketing students per year to attend Sac State.

The low student loan default rate of 4.6% is a good sign that students have an easier time paying off their loans than they might at other schools. For comparison, the national default rate is 10.1%.

Read more about Business, Management & Marketing at Sac State

#23

San Diego State University

San Diego, California

San Diego State University came in at #23 in this year’s edition of the Best Value Business, Management & Marketing Schools for a Bachelor’s in California ranking. SDSU is located in San Diego, California and, has a large student population. In 2019-2020, this school awarded 1,893 bachelors’s business, management and marketing degrees to qualified students.

The yearly cost to attend San Diego State University is $14,788 for California Bachelor’s Degree Business, Management & Marketing students.

The school has an impressive student loan default rate. It’s only 2.8%, which is much lower than the national rate of 10.1%. With a freshman retention rate of 89%, the school does an excellent job of retaining its students.

Full San Diego State University Business, Management & Marketing Report

With a ranking of #24, California State University - Stanislaus did quite well on the 2022 Best Value Business, Management & Marketing Schools for a Bachelor’s in California list. Stan State is located in Turlock, California and, has a fairly large student population. In 2019-2020, this school awarded 412 bachelors’s business, management and marketing degrees to qualified students.

It costs about $6,019 for California Bachelor’s Degree Business, Management & Marketing students per year to attend California State University - Stanislaus.

Students who start out at the school are likely to stick around. The freshman retention rate is 87%. The student loan default rate at the school is 4.3%, which is quite low when compared to the national default rate of 10.1%.

Read more about Business, Management & Marketing at California State University - Stanislaus

#10 in overall quality

University of California - Irvine came in at #25 in this year’s edition of the Best Value Business, Management & Marketing Schools for a Bachelor’s in California ranking. Irvine, California is the setting for this large institution of higher learning. The public school handed out bachelors’s business, management and marketing degrees to 1,046 students in 2019-2020.

UC Irvine also made our “Best Business, Management & Marketing Bachelor’s Degree Schools in California” list, coming in at #10. The estimated yearly cost for UC Irvine is $14,783 for california bachelor’s degree business, management & marketing students.

The school has an impressive student loan default rate. It’s only 1.3%, which is much lower than the national rate of 10.1%. Students who start out at the school are likely to stick around. The freshman retention rate is 94%.

Read full report on Business, Management & Marketing at UC Irvine

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Notes and References

References

  • The Integrated Postsecondary Education Data System (IPEDS) from the National Center for Education Statistics (NCES), a branch of the U.S. Department of Education (DOE) serves as the core of our data about colleges.
  • Some other college data, including much of the graduate earnings data, comes from the U.S. Department of Education’s (College Scorecard).
  • Information about the national average student loan default rate is from the U.S. Department of Education and refers to data about the 2016 borrower cohort tracking period for which the cohort default rate (CDR) was 10.1%.

Read more about our data sources and methodologies

Footnotes

  • *Average salary, average net price, and average tuition and fees are for the top schools only.
  • Some schools otherwise deserving of recognition may have been removed from this ranking in the event that new data identified post-publication warranted it, or at the request of the school.

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