Specialized Sales, Merchandising & Marketing
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Specialized Sales, Merchandising & Marketing Overview

Are you interested in promotion? Are you a creative individual, who enjoys interacting with others? Specialized Sales, Merchandising and Marketing Operations might be the major for you. In this program you will learn to promote, sell, and distribute various products and services. Students will learn how to analyze merchandising data, determine buyer's desires and needs, and learn about various market factors.

Depending on your college, you may have the option to choose a concentration focused on one specialized field. Examples of fields where you may concentrate in are Auctioneering, Fashion Modeling, Fashion Merchandising, Apparel and Accessories, Tourism and Traveling, Vehicle and Vehicle Parts, Business and Personal Services, Hospitality and Recreation.

While all the concentrations are within different industries, you will be taking general courses in consumer behavior, marketing strategy, advertising and promotion, and marketing management.

Required Skills

In order to be successful within this major it is important to be personable. You will be working with various individuals and companies directly, therefore being relatable and trustworthy is important. Strong communication skills will help you build relationships with clients.

Merchandising and Marketing requires innovation in order to stand apart, making creativity a vital skill to possess. Gain real-world work experience through an internship or part-time job in sales, customer service or retail.


There are many different career opportunities with a degree in Specialized Sales, Merchandising and Marketing Operations. There are various industries that are associated with this major, therefore are options are extensive. For example, you could become a Travel Agent and work promoting and selling transportation, lodging, and entertainment options to a variety of individuals and groups who are planning trips. The job outlook for these professionals is growing at a faster than average rate.

Another option is to become a Sales Manager, and work directing and managing a sales team. These professionals make sure their team is hitting set goals; in addition they analyze data and train their staff. The demand for Sales Managers is growing faster than average.

Graduates have also found work as Retail Managers, Purchasing Managers, Buyers and Purchasing Agents.

The average starting salary for someone with a degree in Specialized Sales, Merchandising and Marketing Operations is $35,007 with a mid-career salary of $60,160.

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Example Careers

Here is a small sample of the careers that a degree in Specialized Sales, Merchandising & Marketing might open up.

First-Line Supervisors of Non-Retail Sales Workers
First-Line Supervisors of Retail Sales Workers
Lodging Managers
Parts Salespersons
Sales Representatives, Wholesale and Manufacturing, Except Technical and Scientific Products
Sales and Related Workers, All Other
Securities, Commodities, and Financial Services Sales Agents
Travel Agents
Wholesale and Retail Buyers, Except Farm Products
Salary data is estimated by College Factual using 2013 data provided by PayScale.
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