Marketing/Marketing Management, General is a concentration offered under the marketing major at Appalachian State University. We’ve pulled together some essential information you should know about the bachelor’s degree program in marketing management, including how many students graduate each year, the ethnic diversity of these students, and more.
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During the 2019-2020 academic year, part-time undergraduate students at Appalachian State paid an average of $644 per credit hour if they came to the school from out-of-state. In-state students paid a discounted rate of $143 per credit hour. The average full-time tuition and fees for undergraduates are shown in the table below.
In State | Out of State | |
---|---|---|
Tuition | $4,242 | $19,049 |
Fees | $3,168 | $3,168 |
Books and Supplies | $700 | $700 |
On Campus Room and Board | $9,174 | $9,174 |
On Campus Other Expenses | $2,908 | $2,908 |
Learn more about Appalachian State tuition and fees.
Appalachian State does not offer an online option for its marketing management bachelor’s degree program at this time. To see if the school offers distance learning options in other areas, visit the Appalachian State Online Learning page.
Of the students who received their bachelor’s degree in marketing management in 2019-2020, 42.3% of them were women. This is less than the nationwide number of 53.4%.
Around 8.7% of marketing management bachelor’s degree recipients at Appalachian State in 2019-2020 were awarded to racial-ethnic minorities*. This is lower than the nationwide number of 27%.
Race/Ethnicity | Number of Students |
---|---|
Asian | 1 |
Black or African American | 2 |
Hispanic or Latino | 7 |
Native American or Alaska Native | 1 |
Native Hawaiian or Pacific Islander | 0 |
White | 135 |
International Students | 0 |
Other Races/Ethnicities | 3 |
*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.
More about our data sources and methodologies.