Marketing is above average in terms of popularity with it being the #54 most popular master's degree program in the country. This means you won't have too much trouble finding schools that offer the degree.
In 2023, College Factual analyzed 98 schools in order to identify the top ones for its Best Marketing Master's Degree Schools ranking. When you put them all together, these colleges and universities awarded 3,301 master's degrees in marketing during the 2020-2021 academic year.
Choosing a Great Marketing School for Your Master's Degree
Your choice of marketing for getting your master's degree school matters. This section explores some of the factors we include in our ranking and how much they vary depending on the school you select. When choosing a school we recommend considering some of the following factors:
Quality Overall Is Important
The overall quality of a master's degree school is important to ensure a good education, not just how well they do in a particular major. To account for this we consider a college's overall Best Colleges for a Master's Degree ranking which itself looks at a combination of different factors like degree completion, educational resources, student body caliber and post-graduation earnings for the school as a whole.
To determine the overall quality of a graduate school, one factor we look at is the average early-career salary of those receiving their master's degree from the school. This is because one of the main reasons people pursue their master's degree is to enable themselves to find better-paying positions.
Other Factors We Consider
The metrics below are just some of the other metrics that we use to determine our rankings.
Major Focus - How much a school focuses on marketing students vs. other majors.
Major Demand - How many other marketing students want to attend this school to pursue a master's degree.
Educational Resources - How many resources are allocated to students. These resources may include educational expenditures per student, number of students per instructor, and graduation rate among other things.
Student Debt - How much debt marketing students go into to obtain their master's degree and how well they are able to pay back that debt.
Accreditation - Whether a school is regionally accredited and/or accredited by a recognized marketing related body.
Our complete ranking methodology documents in more detail how we consider these factors to identify the best schools for marketing students working on their master's degree.
Since picking the right college can be one of the most important decisions of your life, we've developed the Best Marketing Master's Degree Schools ranking, along with many other major-related rankings, to help you make that decision.
Featured Marketing Programs
Learn about start dates, transferring credits, availability of financial aid, and more by contacting the universities below.
Best Schools for Master’s Students to Study Marketing in the United States
Learn about the top ranked colleges and universities for marketing students seeking a a master's degree. Only those schools that rank in the top 15% of all the schools we analyze get awarded with a place on this list.
Every student who is interested in a master's degree in marketing needs to take a look at University of Pennsylvania. UPenn is a fairly large private not-for-profit university located in the city of Philadelphia.
Those marketing students who get their master's degree from University of Pennsylvania receive $98,438 more than the average marketing graduate.
Vanderbilt University is a good option for individuals interested in a master's degree in marketing. Located in the city of Nashville, Vanderbilt is a private not-for-profit university with a large student population.
Those marketing students who get their master's degree from Vanderbilt University make $51,282 more than the typical marketing graduate.
The bars on the spread charts above show the distribution of the schools on this list +/- one standard deviation from the mean.
The Integrated Postsecondary Education Data System (IPEDS) from the National Center for Education Statistics (NCES), a branch of the U.S. Department of Education (DOE) serves as the core of the rest of our data about colleges.
Some other college data, including much of the graduate earnings data, comes from the U.S. Department of Education’s (College Scorecard).