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2024 Best Marketing Master's Degree Schools

106 Colleges in the United States
3,301 Master's Degrees
$57,482 Avg Early-Career Salary
Marketing is above average in terms of popularity with it being the #54 most popular master's degree program in the country. This means you won't have too much trouble finding schools that offer the degree.

For its 2024 ranking, College Factual looked at 106 schools in the United States to determine which ones were the best for marketing students pursuing a master's degree. When you put them all together, these colleges and universities awarded 3,301 master's degrees in marketing during the 2020-2021 academic year.

What's on this page: * Our Methodology

Choosing a Great Marketing School for Your Master's Degree

Best Marketing Master's Degree Schools Your choice of marketing for getting your master's degree school matters. This section explores some of the factors we include in our ranking and how much they vary depending on the school you select. When choosing a school we recommend considering some of the following factors:

Quality Overall Is Important

The overall quality of a master's degree school is important to ensure a good education, not just how well they do in a particular major. To account for this we include a college's overall Best Colleges for a Master's Degree ranking which itself looks at a host of various factors like degree completion, educational resources, student body caliber and post-graduation earnings for the school as a whole.

Average Earnings

To determine the overall quality of a graduate school, one factor we look at is the average early-career salary of those receiving their master's degree from the school. This is because one of the main reasons people pursue their master's degree is to enable themselves to find better-paying positions.

Other Factors We Consider

The metrics below are just some of the other metrics that we use to determine our rankings.

Our complete ranking methodology documents in more detail how we consider these factors to identify the best colleges for marketing students working on their master's degree.

One Size Does Not Fit All

Rankings by Location Check Out Other Locales
More Marketing Rankings Other Ranking Categories

Since picking the right college can be one of the most important decisions of your life, we've developed the Best Marketing Master's Degree Schools ranking, along with many other major-related rankings, to help you make that decision.


 

Best Schools for Master’s Students to Study Marketing in the United States

Explore the top ranked colleges and universities for marketing students seeking a a master's degree. Only those schools that rank in the top 15% of all the schools we analyze get awarded with a place on this list.

15 Top Schools for a Master's in Marketing

1
UPenn crest
University of Pennsylvania
Philadelphia, PA

Any student pursuing a degree in a master's degree in marketing needs to take a look at University of Pennsylvania. UPenn is a very large private not-for-profit university located in the large city of Philadelphia.

Those marketing students who get their master's degree from University of Pennsylvania earn $98,438 more than the standard marketing grad.

More information about a master’s in marketing from University of Pennsylvania

2
248 Annual Graduates

It is hard to beat Northwestern University if you want to pursue a master's degree in marketing. Located in the city of Evanston, Northwestern is a private not-for-profit university with a very large student population.More information about a master’s in marketing from Northwestern University

3
6 Annual Graduates

University of Southern California is a good option for students interested in a master's degree in marketing. Located in the city of Los Angeles, USC is a private not-for-profit university with a very large student population.More information about a master’s in marketing from University of Southern California

4
22 Annual Graduates

University of Notre Dame is one of the best schools in the country for getting a master's degree in marketing. Notre Dame is a fairly large private not-for-profit university located in the large suburb of Notre Dame.More information about a master’s in marketing from University of Notre Dame

5
SCU crest
Santa Clara University
Santa Clara, CA
29 Annual Graduates

SCU is a moderately-sized private not-for-profit university located in the city of Santa Clara.More information about a master’s in marketing from Santa Clara University

6
Vanderbilt crest
Vanderbilt University
Nashville, TN

Located in the large city of Nashville, Vanderbilt is a private not-for-profit university with a large student population.

Those marketing students who get their master's degree from Vanderbilt University receive $51,282 more than the average marketing graduate.

More information about a master’s in marketing from Vanderbilt University

7
38 Annual Graduates

UIUC is a fairly large public university located in the city of Champaign.More information about a master’s in marketing from University of Illinois at Urbana-Champaign

8

UW - Madison is a very large public university located in the large city of Madison.

Master's recipients from the marketing major at University of Wisconsin - Madison make $55,601 above the average graduate in this field shortly after graduation.

More information about a master’s in marketing from University of Wisconsin - Madison

9
Boston U crest
Boston University
Boston, MA

Located in the large city of Boston, Boston U is a private not-for-profit university with a very large student population.

Marketing master's degree recipients from Boston University earn a boost of around $10,864 above the average earnings of marketing majors.

More information about a master’s in marketing from Boston University

10

Texas A&M College Station is a fairly large public university located in the medium-sized city of College Station.

Those marketing students who get their master's degree from Texas A&M University - College Station make $13,473 more than the average marketing student.

More information about a master’s in marketing from Texas A&M University - College Station

11
Michigan State crest
Michigan State University
East Lansing, MI

Michigan State is a very large public university located in the city of East Lansing.

Marketing master's degree recipients from Michigan State University get an earnings boost of about $8,529 above the typical income of marketing graduates.

More information about a master’s in marketing from Michigan State University

12

UMN Twin Cities is a fairly large public university located in the large city of Minneapolis.More information about a master’s in marketing from University of Minnesota - Twin Cities

13
DePaul crest
DePaul University
Chicago, IL
34 Annual Graduates

DePaul is a fairly large private not-for-profit university located in the city of Chicago.More information about a master’s in marketing from DePaul University

14

UA is a fairly large public university located in the city of Tuscaloosa.

Students who graduate with their master's from the marketing program report average early career income of $53,740.

More information about a master’s in marketing from The University of Alabama

15
St. Joe's crest
Saint Joseph's University
Philadelphia, PA
33 Annual Graduates

Located in the city of Philadelphia, St. Joe's is a private not-for-profit university with a moderately-sized student population.More information about a master’s in marketing from Saint Joseph’s University

Honorable Mentions

Here are some additional great schools for Marketing students that almost earned our Best Marketing Master's Degree Schools award.

Rank College Location
16 Lehigh University Bethlehem, PA
16 University of Georgia Athens, GA
17 Loyola University Chicago Chicago, IL
18 Drexel University Philadelphia, PA
19 University of Denver Denver, CO
20 Florida International University Miami, FL
21 Texas Tech University Lubbock, TX
22 University of Arizona Tucson, AZ
23 University of Pittsburgh - Pittsburgh Campus Pittsburgh, PA
24 Southern New Hampshire University Manchester, NH
25 Emerson College Boston, MA

Marketing by Region

View the Best Marketing Master's Degree Schools for a specific region near you.

Region
Southeast
New England
Rocky Mountains
Plains States
Middle Atlantic
Far Western US
Southwest
Other U.S. Territories
Great Lakes

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One of 21 majors within the Business, Management & Marketing area of study, Marketing has other similar majors worth exploring.

Marketing Focus Areas

Major Annual Graduates
Marketing/Marketing Management, General 2,560
Other Marketing 297
International Marketing 295
Marketing Research 138
Digital Marketing 11

Related Major Annual Graduates
Business Administration & Management 122,843
Management Sciences & Quantitative Methods 29,299
Accounting 18,187
Human Resource Management 9,750
General Business/Commerce 8,488
Finance & Financial Management 4,544
Management Information Systems 2,381
International Business 1,723
Taxation 1,297
Real Estate 1,106

Notes and References

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