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Baylor University Bachelor’s in Marketing

180 Bachelor's Degrees Awarded
$48,139 Average Salary
$24,000 Average Student Debt

The main focus area for this major is Marketing/Marketing Management, General. For more details on this concentration, visit its profile page.

Marketing is a major offered under the business, management and marketing program of study at Baylor University. Here, you’ll find out more about the major bachelor’s degree program in marketing, including such details as the number of graduates, diversity of students, and more.

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Rankings for the Baylor Bachelor’s in Marketing

#76 in the U.S
#6 in Texas

Each year, we produce a number of different types of college rankings to help students decide which school is the best fit for them. Baylor is in the top 10% of the country for marketing. More specifically it was ranked #76 out of 895 schools by College Factual. It is also ranked #6 in Texas.

Here are some of the other rankings for Baylor.

Ranking TypeRank
Most Popular Bachelor’s Degree Colleges for Marketing65
Best Marketing Bachelor’s Degree Schools66
Most Popular Colleges for Marketing69
Highest Paid Bachelor’s Degree Marketing Graduates76
Best Marketing Schools76
Highest Paid Marketing Graduates118
Most Focused Bachelor’s Degree Colleges for Marketing155
Most Focused Colleges for Marketing172
Best Marketing Bachelor’s Degree Colleges for Veterans487
Best Value Bachelor’s Degree Colleges for Marketing (Income $0-$30k)551
Best Marketing Colleges for Veterans555
Best Value Bachelor’s Degree Colleges for Marketing (Income $75-$110k)605
Best Value Bachelor’s Degree Colleges for Marketing (Income $48-$75k)608
Best Value Bachelor’s Degree Colleges for Marketing (Income $30-$48k)654
Best Value Bachelor’s Degree Colleges for Marketing (Income Over $110k)655
Best Value Bachelor’s Degree Colleges for Marketing677
Best Value Bachelor’s Degree Colleges for Marketing (With Aid)692
Best Value Colleges for Marketing (Income $0-$30k)700
Best Value Colleges for Marketing (Income $75-$110k)749
Best Value Colleges for Marketing (Income $48-$75k)756
Best Value Colleges for Marketing (Income Over $110k)788
Best Value Colleges for Marketing (Income $30-$48k)804
Best Value Colleges for Marketing840
Best Value Colleges for Marketing (With Aid)849

How Much Does a Bachelor’s in Marketing from Baylor Cost?

$49,246 Average Tuition and Fees (In-State)
$24,000 Average Student Debt

Baylor Undergraduate Tuition and Fees

Part-time undergraduates at Baylor paid an average of $1,856 per credit hour in 2019-2020. This tuition was the same for both in-state and out-of-state students. The following table shows the average full-time tuition and fees for undergraduates.

In StateOut of State
Tuition$44,544$44,544
Fees$4,702$4,702
Books and Supplies$1,284$1,284
On Campus Room and Board$13,274$13,274
On Campus Other Expenses$3,276$3,276

Learn more about Baylor tuition and fees.

Baylor Marketing Bachelor’s Student Debt

One factor in determining the overall cost in a degree is to consider how much in student loans you’ll have to take out. Students who received their bachelor’s degree at Baylor in Marketing walked away with an average of $24,000 in student debt. That is about the same as the national average of $24,055.

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How Much Can You Make With a Bachelor’s in Marketing From Baylor?

$48,139 Average Salary
High Earnings Boost

marketing who receive their bachelor’s degree from Baylor make an average of $48,139 a year during the early days of their career. That is 21% higher than the national average of $39,622.

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Does Baylor Offer an Online Bachelor’s in Marketing?

Online degrees for the Baylor marketing bachelor’s degree program are not available at this time. To see if the school offers distance learning options in other areas, visit the Baylor Online Learning page.

Baylor Bachelor’s Student Diversity for Marketing

180 Bachelor's Degrees Awarded
65.6% Women
19.4% Racial-Ethnic Minorities*
In the 2019-2020 academic year, 180 students received their bachelor’s degree in marketing. The gender and racial-ethnic breakdown of those individuals is shown below.

Male-to-Female Ratio

Of the students who received their bachelor’s degree in marketing in 2019-2020, 65.6% of them were women. This is higher than the nationwide number of 53.5%.

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Racial-Ethnic Diversity

Of those graduates who received a bachelor’s degree in marketing at Baylor in 2019-2020, 19.4% were racial-ethnic minorities*. This is lower than the nationwide number of 27%.

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Race/EthnicityNumber of Students
Asian2
Black or African American4
Hispanic or Latino23
Native American or Alaska Native0
Native Hawaiian or Pacific Islander0
White135
International Students8
Other Races/Ethnicities8

Bachelor’s in Marketing Focus Areas at Baylor

Marketing students may decide to major in one of the following focus areas.

Focus AreaAnnual Graduates
Marketing/Marketing Management, General180

You may also be interested in one of these majors related to marketing.

Related MajorAnnual Graduates
General Business/Commerce70
Business Administration & Management174
Accounting186
Business/Managerial Economics74
Entrepreneurial Studies73

View All Marketing Related Majors >

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

More about our data sources and methodologies.

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