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Santa Clara University Bachelor’s in Marketing

92 Bachelor's Degrees Awarded
$57,770 Average Salary
$17,166 Average Student Debt

The main focus area for this major is Marketing/Marketing Management, General. For more details on this concentration, visit its profile page.

Marketing is a major offered under the business, management and marketing program of study at Santa Clara University. We’ve pulled together some essential information you should know about the bachelor’s degree program in marketing, including how many students graduate each year, the ethnic diversity of these students, whether or not the degree is offered online, and more.

If there’s something special you’re looking for, you can use one of the links below to find it:

Rankings for the SCU Bachelor’s in Marketing

#14 in the U.S
#1 in California

If you're having trouble deciding which school is best for you, you may want to check out our many college rankings. In College Factual's most recent rankings for the best schools for marketing majors, SCU came in at #14. This puts it in the top 5% of the country in this field of study. It is also ranked #1 in California.

Here are some of the other rankings for SCU.

Ranking TypeRank
Highest Paid Bachelor’s Degree Marketing Graduates9
Highest Paid Marketing Graduates11
Best Marketing Bachelor’s Degree Schools12
Best Marketing Schools14
Most Popular Bachelor’s Degree Colleges for Marketing155
Most Popular Colleges for Marketing168
Most Focused Bachelor’s Degree Colleges for Marketing185
Most Focused Colleges for Marketing205
Best Value Bachelor’s Degree Colleges for Marketing (Income $30-$48k)300
Best Value Bachelor’s Degree Colleges for Marketing (Income $48-$75k)384
Best Value Colleges for Marketing (Income $30-$48k)427
Best Value Bachelor’s Degree Colleges for Marketing (Income $0-$30k)435
Best Marketing Bachelor’s Degree Colleges for Veterans466
Best Value Bachelor’s Degree Colleges for Marketing (Income $75-$110k)475
Best Value Colleges for Marketing (Income $48-$75k)519
Best Marketing Colleges for Veterans524
Best Value Colleges for Marketing (Income $0-$30k)576
Best Value Colleges for Marketing (Income $75-$110k)618
Best Value Bachelor’s Degree Colleges for Marketing (Income Over $110k)683
Best Value Bachelor’s Degree Colleges for Marketing (With Aid)688
Best Value Bachelor’s Degree Colleges for Marketing699
Best Value Colleges for Marketing (Income Over $110k)819
Best Value Colleges for Marketing (With Aid)844
Best Value Colleges for Marketing865

How Much Does a Bachelor’s in Marketing from SCU Cost?

$52,998 Average Tuition and Fees (In-State)
$17,166 Average Student Debt

SCU Undergraduate Tuition and Fees

During the 2019-2020 academic year, part-time undergraduate students at SCU paid an average of $1,472 per credit hour. No discount was available for in-state students. The following table shows the average full-time tuition and fees for undergraduates.

In StateOut of State
Tuition$52,998$52,998
Books and Supplies$1,080$1,080
On Campus Room and Board$15,972$15,972
On Campus Other Expenses$2,934$2,934

Learn more about SCU tuition and fees.

SCU Marketing Bachelor’s Student Debt

One factor in determining the overall cost in a degree is to consider how much in student loans you’ll have to take out. Students who received their bachelor’s degree at SCU in Marketing walked away with an average of $17,166 in student debt. That is 29% lower than the national average of $24,055.

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How Much Can You Make With a Bachelor’s in Marketing From SCU?

$57,770 Average Salary
High Earnings Boost

The median early career salary of marketing students who receive their bachelor’s degree from SCU is $57,770 per year. That is 46% higher than the national average of $39,622.

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Does SCU Offer an Online Bachelor’s in Marketing?

SCU does not offer an online option for its marketing bachelor’s degree program at this time. To see if the school offers distance learning options in other areas, visit the SCU Online Learning page.

SCU Bachelor’s Student Diversity for Marketing

92 Bachelor's Degrees Awarded
64.1% Women
47.8% Racial-Ethnic Minorities*
There were 92 bachelor’s degrees in marketing awarded during the 2019-2020 academic year. Information about those students is shown below.

Male-to-Female Ratio

About 64.1% of the students who received their Bachelor’s in marketing in 2019-2020 were women. This is higher than the nationwide number of 53.5%.

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Racial-Ethnic Diversity

Around 47.8% of marketing bachelor’s degree recipients at SCU in 2019-2020 were awarded to racial-ethnic minorities*. This is higher than the nationwide number of 27%.

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Race/EthnicityNumber of Students
Asian17
Black or African American3
Hispanic or Latino21
Native American or Alaska Native1
Native Hawaiian or Pacific Islander0
White43
International Students5
Other Races/Ethnicities2

Bachelor’s in Marketing Focus Areas at SCU

Marketing students may decide to major in one of the following focus areas.

Focus AreaAnnual Graduates
Marketing/Marketing Management, General92

You may also be interested in one of these majors related to marketing.

Related MajorAnnual Graduates
Accounting86
Business/Managerial Economics13
Finance & Financial Management149
Human Resource Management23
Management Information Systems37

View All Marketing Related Majors >

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

More about our data sources and methodologies.

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