by our College Data Analytics TeamHere, you'll find out more about the major, including such details as the number of graduates, what degree levels are offered, ethnicity of students, average salaries, and more. We've also included details on how SMU ranks compared to other colleges offering a major in marketing.
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SMU was ranked #66 on College Factual's most recent list of the best schools for marketing majors. This puts the bachelor's program at the school solidly in the top 15% of all colleges and universities in the country. It is also ranked #6 in Texas.
| Ranking Type | Rank |
|---|---|
| Best Marketing Bachelor’s Degree Schools | 62 |
| Best Marketing Schools | 66 |
During the 2021-2022 academic year, Southern Methodist University handed out 81 bachelor's degrees in marketing. This is an increase of 9% over the previous year when 74 degrees were handed out.
The median salary of marketing students who receive their bachelor's degree at SMU is $50,790. This is higher than $44,742, which is the national median for all marketing bachelor's degree recipients.
During the 2022-2023 academic year, part-time undergraduate students at SMU paid an average of $2,389 per credit hour. No discount was available for in-state students. Information about average full-time undergraduate tuition and fees is shown in the table below.
| In State | Out of State | |
|---|---|---|
| Tuition | $57,212 | $57,212 |
| Fees | $7,248 | $7,248 |
| Books and Supplies | $800 | $800 |
| On Campus Room and Board | $18,230 | $18,230 |
| On Campus Other Expenses | $2,600 | $2,600 |
Learn more about SMU tuition and fees.
Of the 81 students who earned a bachelor's degree in Marketing from SMU in 2021-2022, 15% were men and 85% were women.
The majority of the students with this major are white. About 68% of 2022 graduates were in this category.
The following table and chart show the ethnic background for students who recently graduated from Southern Methodist University with a bachelor's in marketing.
| Ethnic Background | Number of Students |
|---|---|
| Asian | 5 |
| Black or African American | 2 |
| Hispanic or Latino | 14 |
| White | 55 |
| Non-Resident Aliens | 4 |
| Other Races | 1 |
SMU does not offer an online option for its marketing bachelor’s degree program at this time. To see if the school offers distance learning options in other areas, visit the SMU Online Learning page.
Graduates of the master's marketing program at SMU make a median salary of $99,698. This is a better than average outcome since the median salary for all marketing graduates with a master's is $61,017.
Take a look at the following statistics related to the make-up of the marketing majors at Southern Methodist University.
| Related Major | Annual Graduates |
|---|---|
| Management Sciences & Quantitative Methods | 506 |
| Finance & Financial Management | 290 |
| Accounting | 161 |
| Business Administration & Management | 112 |
| Real Estate | 51 |
More about our data sources and methodologies.