Here, you'll find out more about the major, including such details as the number of graduates, what degree levels are offered, ethnicity of students, average salaries, and more. We've also included details on how SMU ranks compared to other colleges offering a major in marketing.
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SMU is in the top 10% of the country for marketing. More specifically it was ranked #48 out of 778 schools by College Factual. It is also ranked #6 in Texas.
During the 2020-2021 academic year, Southern Methodist University handed out 74 bachelor's degrees in marketing. This is a decrease of 11% over the previous year when 83 degrees were handed out.
The median salary of marketing students who receive their bachelor's degree at SMU is $52,225. This is higher than $41,682, which is the national median for all marketing bachelor's degree recipients.
Marketing majors graduating with a master's degree from SMU make a median salary of $89,842 a year. This is a better than average outcome since the median salary for all marketing graduates with a master's is $52,533.
While getting their bachelor's degree at SMU, marketing students borrow a median amount of $20,500 in student loans. This is not too bad considering that the median debt load of all marketing bachelor's degree recipients across the country is $25,000.
Take a look at the following statistics related to the make-up of the marketing majors at Southern Methodist University.
Of the 74 marketing students who graduated with a bachelor's degree in 2020-2021 from SMU, about 22% were men and 78% were women.
The majority of the students with this major are white. About 62% of 2021 graduates were in this category.
The following table and chart show the ethnic background for students who recently graduated from Southern Methodist University with a bachelor's in marketing.
Ethnic Background | Number of Students |
---|---|
Asian | 5 |
Black or African American | 0 |
Hispanic or Latino | 8 |
White | 46 |
Non-Resident Aliens | 8 |
Other Races | 7 |
Related Major | Annual Graduates |
---|---|
Management Sciences & Quantitative Methods | 422 |
Finance & Financial Management | 302 |
Accounting | 144 |
Business Administration & Management | 134 |
Real Estate | 39 |
More about our data sources and methodologies.