Marketing at Southern Methodist University

Marketing at Southern Methodist University

Marketing is one of the majors in the business, management & marketing program at Southern Methodist University.

Here, you'll find out more about the major, including such details as the number of graduates, what degree levels are offered, ethnicity of students, average salaries, and more. We've also included details on how SMU ranks compared to other colleges offering a major in marketing.

Go directly to any of the following sections:

Marketing Degrees Available at SMU

SMU Marketing Rankings

In College Factual's most recent rankings for the best schools for marketing majors, SMU came in at #40. This puts it in the top 5% of the country in this field of study. It is also ranked #4 in Texas.

Ranking Type Rank
Best Marketing Master’s Degree Schools 14
Best Marketing Bachelor’s Degree Schools 29
Most Popular Master’s Degree Colleges for Marketing 35
Most Focused Master’s Degree Colleges for Marketing 49
Best Value Master’s Degree Colleges for Marketing 100
Most Popular Bachelor’s Degree Colleges for Marketing 170
Most Focused Bachelor’s Degree Colleges for Marketing 392
Best Value Bachelor’s Degree Colleges for Marketing 717

Popularity of Marketing at SMU

During the 2019-2020 academic year, Southern Methodist University handed out 83 bachelor's degrees in marketing. Due to this, the school was ranked #143 in popularity out of all colleges and universities that offer this degree. This is an increase of 20% over the previous year when 69 degrees were handed out.

In 2020, 27 students received their master’s degree in marketing from SMU. This makes it the #32 most popular school for marketing master’s degree candidates in the country.

How Much Do Marketing Graduates from SMU Make?

Salary of Marketing Graduates with a Bachelor's Degree

Marketing majors who earn their bachelor's degree from SMU go on to jobs where they make a median salary of $53,900 a year. This is higher than $40,000, which is the national median for all marketing bachelor's degree recipients.

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Salary of Marketing Graduates with a Master's Degree

Marketing majors graduating with a master's degree from SMU make a median salary of $97,000 a year. This is a better than average outcome since the median salary for all marketing graduates with a master's is $45,500.

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How Much Student Debt Do Marketing Graduates from SMU Have?

Student Debt of Marketing Graduates with a Bachelor's Degree

While getting their bachelor's degree at SMU, marketing students borrow a median amount of $12,500 in student loans. This is not too bad considering that the median debt load of all marketing bachelor's degree recipients across the country is $23,552.

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The typical student loan payment of a bachelor's degree student from the marketing program at SMU is $130 per month.

Student Debt of Marketing Graduates with a Master's Degree

At SMU, a typical marketing student working on their master's degree borrrows about $95,876 in student loans. This is not favorable since the median amount of student debt for all marketing master's graduates is $40,336.

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Those master's students from SMU on a 10-year student debt repayment plan end up paying a median amount of $1,117 per month.

SMU Marketing Students

Take a look at the following statistics related to the make-up of the marketing majors at Southern Methodist University.

SMU Marketing Bachelor’s Program

Of the 83 students who graduated with a Bachelor’s in marketing from SMU in 2020, 12% were men and 88% were women.

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The majority of bachelor's degree recipients in this major at SMU are white. In the most recent graduating class for which data is available, 60% of students fell into this category.

The following table and chart show the ethnic background for students who recently graduated from Southern Methodist University with a bachelor's in marketing.

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Ethnic Background Number of Students
Asian 6
Black or African American 1
Hispanic or Latino 12
White 50
Non-Resident Aliens 7
Other Races 7

SMU Marketing Master’s Program

In the 2019-2020 academic year, 24 students earned a master's degree in marketing from SMU. About 33% of these graduates were women and the other 67% were men.

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The majority of the students with this major are white. About 75% of 2020 graduates were in this category.

The following table and chart show the ethnic background for students who recently graduated from Southern Methodist University with a master's in marketing.

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Ethnic Background Number of Students
Asian 1
Black or African American 1
Hispanic or Latino 1
White 18
Non-Resident Aliens 1
Other Races 2

Related Major Annual Graduates
Finance & Financial Management 388
Business Administration & Management 221
Accounting 174
Management Sciences & Quantitative Methods 124
Real Estate 67

View All Marketing Related Majors >

References

More about our data sources and methodologies.

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