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Marketing at Southern Methodist University

74 Bachelor's Degrees
0 Master's Degrees
#48 Overall Quality
Marketing is one of the majors in the business, management & marketing program at Southern Methodist University.

Here, you'll find out more about the major, including such details as the number of graduates, what degree levels are offered, ethnicity of students, average salaries, and more. We've also included details on how SMU ranks compared to other colleges offering a major in marketing.

Go directly to any of the following sections:


 

Marketing Degrees Available at SMU

SMU Marketing Rankings

SMU is in the top 10% of the country for marketing. More specifically it was ranked #48 out of 778 schools by College Factual. It is also ranked #6 in Texas.

Ranking Type Rank
Highest Paid Bachelor’s Degree Marketing Graduates 22
Highest Paid Marketing Graduates 35
Best Marketing Bachelor’s Degree Schools 44
Best Marketing Schools 48
Best Marketing Bachelor’s Degree Colleges for Veterans 169
Best Marketing Colleges for Veterans 175
Best Value Bachelor’s Degree Colleges for Marketing (Income $48-$75k) 461
Best Value Bachelor’s Degree Colleges for Marketing (Income $75-$110k) 479
Best Value Bachelor’s Degree Colleges for Marketing (Income $30-$48k) 513
Best Value Bachelor’s Degree Colleges for Marketing (Income $0-$30k) 562
Best Value Colleges for Marketing (Income $48-$75k) 564
Best Value Bachelor’s Degree Colleges for Marketing (Income Over $110k) 578
Best Value Colleges for Marketing (Income $75-$110k) 586
Best Value Bachelor’s Degree Colleges for Marketing (With Aid) 604
Best Value Colleges for Marketing (Income $30-$48k) 626
Best Value Bachelor’s Degree Colleges for Marketing 655
Best Value Colleges for Marketing (Income $0-$30k) 682
Best Value Colleges for Marketing (Income Over $110k) 702
Best Value Colleges for Marketing (With Aid) 742
Best Value Colleges for Marketing 773

Popularity of Marketing at SMU

During the 2020-2021 academic year, Southern Methodist University handed out 74 bachelor's degrees in marketing. This is a decrease of 11% over the previous year when 83 degrees were handed out.

How Much Do Marketing Graduates from SMU Make?

$52,225 Bachelor's Median Salary
$89,842 Master's Median Salary

Salary of Marketing Graduates with a Bachelor's Degree

The median salary of marketing students who receive their bachelor's degree at SMU is $52,225. This is higher than $41,682, which is the national median for all marketing bachelor's degree recipients.

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Salary of Marketing Graduates with a Master's Degree

Marketing majors graduating with a master's degree from SMU make a median salary of $89,842 a year. This is a better than average outcome since the median salary for all marketing graduates with a master's is $52,533.

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How Much Student Debt Do Marketing Graduates from SMU Have?

$20,500 Bachelor's Median Debt

Student Debt of Marketing Graduates with a Bachelor's Degree

While getting their bachelor's degree at SMU, marketing students borrow a median amount of $20,500 in student loans. This is not too bad considering that the median debt load of all marketing bachelor's degree recipients across the country is $25,000.

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SMU Marketing Students

Take a look at the following statistics related to the make-up of the marketing majors at Southern Methodist University.

SMU Marketing Bachelor’s Program

Of the 74 marketing students who graduated with a bachelor's degree in 2020-2021 from SMU, about 22% were men and 78% were women.

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The majority of the students with this major are white. About 62% of 2021 graduates were in this category.

The following table and chart show the ethnic background for students who recently graduated from Southern Methodist University with a bachelor's in marketing.

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Ethnic Background Number of Students
Asian 5
Black or African American 0
Hispanic or Latino 8
White 46
Non-Resident Aliens 8
Other Races 7

Related Major Annual Graduates
Management Sciences & Quantitative Methods 422
Finance & Financial Management 302
Accounting 144
Business Administration & Management 134
Real Estate 39

View All Marketing Related Majors >

References

More about our data sources and methodologies.

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