by our College Data Analytics TeamWe've pulled together some essential information you should know about the program, including how many students graduate each year, the ethnic diversity of these students, average starting salaries, and more. We've also included details on how UT Knoxville ranks compared to other colleges offering a major in marketing.
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UT Knoxville is in the top 10% of the country for marketing. More specifically it was ranked #58 out of 616 schools by College Factual. It is also ranked #1 in Tennessee.
| Ranking Type | Rank |
|---|---|
| Best Marketing Bachelor’s Degree Schools | 55 |
| Best Marketing Schools | 58 |
During the 2021-2022 academic year, The University of Tennessee - Knoxville handed out 240 bachelor's degrees in marketing. This is a decrease of 3% over the previous year when 248 degrees were handed out.
Marketing majors who earn their bachelor's degree from UT Knoxville go on to jobs where they make a median salary of $46,896 a year. This is great news for graduates of the program, since this figure is higher than the national average of $44,742 for all marketing bachelor's degree recipients.
While getting their bachelor's degree at UT Knoxville, marketing students borrow a median amount of $48,531 in student loans. This is higher than the the typical median of $31,427 for all marketing majors across the country.
The typical student loan payment of a bachelor's degree student from the marketing program at UT Knoxville is $369 per month.
Out-of-state part-time undergraduates at UT Knoxville paid an average of $1,137 per credit hour in 2022-2023. The average for in-state students was $378 per credit hour. The average full-time tuition and fees for undergraduates are shown in the table below.
| In State | Out of State | |
|---|---|---|
| Tuition | $11,332 | $29,522 |
| Fees | $2,152 | $2,452 |
| Books and Supplies | $1,598 | $1,598 |
| On Campus Room and Board | $12,500 | $12,500 |
| On Campus Other Expenses | $6,096 | $6,096 |
Learn more about UT Knoxville tuition and fees.
Of the 240 students who earned a bachelor's degree in Marketing from UT Knoxville in 2021-2022, 50% were men and 50% were women.
The majority of the students with this major are white. About 83% of 2022 graduates were in this category.
The following table and chart show the ethnic background for students who recently graduated from The University of Tennessee - Knoxville with a bachelor's in marketing.
| Ethnic Background | Number of Students |
|---|---|
| Asian | 3 |
| Black or African American | 9 |
| Hispanic or Latino | 20 |
| White | 199 |
| Non-Resident Aliens | 1 |
| Other Races | 8 |
Online degrees for the UT Knoxville marketing bachelor’s degree program are not available at this time. To see if the school offers distance learning options in other areas, visit the UT Knoxville Online Learning page.
Take a look at the following statistics related to the make-up of the marketing majors at The University of Tennessee - Knoxville.
| Related Major | Annual Graduates |
|---|---|
| Business Administration & Management | 713 |
| Management Sciences & Quantitative Methods | 322 |
| Accounting | 203 |
| Finance & Financial Management | 198 |
| Human Resource Management | 54 |
More about our data sources and methodologies.