by our College Data Analytics TeamWe've gathered data and other essential information about the program, such as the average salary of graduates, ethnicity of students, how many students graduated in recent times, and more. In addition, we cover how UT Dallas ranks in comparison to other schools with marketing programs.
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UT Dallas was ranked #86 on College Factual's most recent list of the best schools for marketing majors. This puts the bachelor's program at the school solidly in the top 15% of all colleges and universities in the country. It is also ranked #7 in Texas.
| Ranking Type | Rank |
|---|---|
| Best Marketing Bachelor’s Degree Schools | 81 |
| Best Marketing Schools | 86 |
During the 2021-2022 academic year, The University of Texas at Dallas handed out 154 bachelor's degrees in marketing. This is a decrease of 7% over the previous year when 165 degrees were handed out.
In 2022, 58 students received their master’s degree in marketing from UT Dallas. This makes it the #18 most popular school for marketing master’s degree candidates in the country.
Marketing majors who earn their bachelor's degree from UT Dallas go on to jobs where they make a median salary of $51,384 a year. This is higher than $44,742, which is the national median for all marketing bachelor's degree recipients.
In 2022-2023, the average part-time undergraduate tuition at UT Dallas was $1,669 per credit hour for out-of-state students. The average for in-state students was $607 per credit hour. Information about average full-time undergraduate tuition and fees is shown in the table below.
| In State | Out of State | |
|---|---|---|
| Tuition | $14,564 | $40,064 |
| Books and Supplies | $1,200 | $1,200 |
| On Campus Room and Board | $13,832 | $13,832 |
| On Campus Other Expenses | $3,780 | $3,780 |
Learn more about UT Dallas tuition and fees.
For the most recent academic year available, 36% of marketing bachelor's degrees went to men and 64% went to women.
The following table and chart show the ethnic background for students who recently graduated from The University of Texas at Dallas with a bachelor's in marketing.
| Ethnic Background | Number of Students |
|---|---|
| Asian | 50 |
| Black or African American | 7 |
| Hispanic or Latino | 33 |
| White | 41 |
| Non-Resident Aliens | 8 |
| Other Races | 15 |
Online degrees for the UT Dallas marketing bachelor’s degree program are not available at this time. To see if the school offers distance learning options in other areas, visit the UT Dallas Online Learning page.
Marketing majors graduating with a master's degree from UT Dallas make a median salary of $65,897 a year. This is a better than average outcome since the median salary for all marketing graduates with a master's is $61,017.
For the most recent academic year available, 43% of marketing master's degrees went to men and 57% went to women.
The majority of the master's degree graduates for this major are black or African Americans. About 57% of grads fell into this category.
The following table and chart show the ethnic background for students who recently graduated from The University of Texas at Dallas with a master's in marketing.
| Ethnic Background | Number of Students |
|---|---|
| Asian | 0 |
| Black or African American | 4 |
| Hispanic or Latino | 0 |
| White | 3 |
| Non-Resident Aliens | 0 |
| Other Races | 0 |
Take a look at the following statistics related to the make-up of the marketing majors at The University of Texas at Dallas.
| Related Major | Annual Graduates |
|---|---|
| Business Administration & Management | 632 |
| Management Sciences & Quantitative Methods | 588 |
| Accounting | 400 |
| Finance & Financial Management | 261 |
| International Business | 78 |
More about our data sources and methodologies.