by our College Data Analytics TeamWe've gathered data and other essential information about the program, such as the average salary of graduates, ethnicity of students, how many students graduated in recent times, and more. In addition, we cover how UTSA ranks in comparison to other schools with marketing programs.
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The bachelor's program at UTSA was ranked #125 on College Factual's Best Schools for marketing list. It is also ranked #10 in Texas.
| Ranking Type | Rank |
|---|---|
| Best Marketing Bachelor’s Degree Schools | 115 |
| Best Marketing Schools | 125 |
During the 2021-2022 academic year, The University of Texas at San Antonio handed out 260 bachelor's degrees in marketing. This is an increase of 16% over the previous year when 225 degrees were handed out.
In 2022, 1 students received their master’s degree in marketing from UTSA. This makes it the #106 most popular school for marketing master’s degree candidates in the country.
In addition, 2 students received their doctoral degrees in marketing in 2022, making the school the #6 most popular school in the United States for this category of students.
Marketing majors who earn their bachelor's degree from UTSA go on to jobs where they make a median salary of $36,862 a year. This is less than $44,742, which is the national median of all marketing majors in the nation who earn bachelor's degrees.
While getting their bachelor's degree at UTSA, marketing students borrow a median amount of $21,605 in student loans. This is not too bad considering that the median debt load of all marketing bachelor's degree recipients across the country is $31,427.
The typical student loan payment of a bachelor's degree student from the marketing program at UTSA is $214 per month.
In 2022-2023, the average part-time undergraduate tuition at UTSA was $799 per credit hour for out-of-state students. The average for in-state students was $260 per credit hour. The following table shows the average full-time tuition and fees for undergraduates.
| In State | Out of State | |
|---|---|---|
| Tuition | $6,239 | $19,177 |
| Fees | $3,040 | $3,040 |
| Books and Supplies | $1,000 | $1,000 |
| On Campus Room and Board | $11,843 | $11,843 |
| On Campus Other Expenses | $2,932 | $2,932 |
Learn more about UTSA tuition and fees.
For the most recent academic year available, 45% of marketing bachelor's degrees went to men and 55% went to women.
The majority of the bachelor's degree graduates for this major are Hispanic or Latino. In the most recent graduating class for which data is available, 55% of grads fell into this category.
The following table and chart show the ethnic background for students who recently graduated from The University of Texas at San Antonio with a bachelor's in marketing.
| Ethnic Background | Number of Students |
|---|---|
| Asian | 14 |
| Black or African American | 16 |
| Hispanic or Latino | 144 |
| White | 68 |
| Non-Resident Aliens | 4 |
| Other Races | 14 |
UTSA does not offer an online option for its marketing bachelor’s degree program at this time. To see if the school offers distance learning options in other areas, visit the UTSA Online Learning page.
All of the 1 students who graduated with a Master’s in marketing from UTSA in 2022 were women.
The majority of the students with this major are white. About 100% of 2022 graduates were in this category.
The following table and chart show the ethnic background for students who recently graduated from The University of Texas at San Antonio with a master's in marketing.
| Ethnic Background | Number of Students |
|---|---|
| Asian | 0 |
| Black or African American | 0 |
| Hispanic or Latino | 0 |
| White | 1 |
| Non-Resident Aliens | 0 |
| Other Races | 0 |
Take a look at the following statistics related to the make-up of the marketing majors at The University of Texas at San Antonio.
| Related Major | Annual Graduates |
|---|---|
| Business Administration & Management | 588 |
| Accounting | 259 |
| Finance & Financial Management | 144 |
| Management Information Systems | 103 |
| Management Sciences & Quantitative Methods | 46 |
More about our data sources and methodologies.