by our College Data Analytics TeamHere, you'll find out more about the major, including such details as the number of graduates, what degree levels are offered, ethnicity of students, average salaries, and more. In addition, we cover how UCONN ranks in comparison to other schools with marketing programs.
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UCONN is in the top 10% of the country for marketing. More specifically it was ranked #41 out of 616 schools by College Factual. It is also ranked #2 in Connecticut.
| Ranking Type | Rank |
|---|---|
| Best Marketing Bachelor’s Degree Schools | 39 |
| Best Marketing Schools | 41 |
During the 2021-2022 academic year, University of Connecticut handed out 106 bachelor's degrees in marketing. This is a decrease of 1% over the previous year when 107 degrees were handed out.
Marketing majors who earn their bachelor's degree from UCONN go on to jobs where they make a median salary of $54,809 a year. This is great news for graduates of the program, since this figure is higher than the national average of $44,742 for all marketing bachelor's degree recipients.
The typical student loan payment of a bachelor's degree student from the marketing program at UCONN is $622 per month.
During the 2022-2023 academic year, part-time undergraduate students at UCONN paid an average of $1,625 per credit hour if they came to the school from out-of-state. In-state students paid a discounted rate of $681 per credit hour. The average full-time tuition and fees for undergraduates are shown in the table below.
| In State | Out of State | |
|---|---|---|
| Tuition | $16,332 | $39,000 |
| Fees | $4,034 | $4,034 |
| Books and Supplies | $990 | $990 |
| On Campus Room and Board | $13,996 | $13,996 |
| On Campus Other Expenses | $4,330 | $4,330 |
Learn more about UCONN tuition and fees.
The marketing program at UCONN awarded 106 bachelor's degrees in 2021-2022. About 31% of these degrees went to men with the other 69% going to women.
The majority of bachelor's degree recipients in this major at UCONN are white. In the most recent graduating class for which data is available, 62% of students fell into this category.
The following table and chart show the ethnic background for students who recently graduated from University of Connecticut with a bachelor's in marketing.
| Ethnic Background | Number of Students |
|---|---|
| Asian | 9 |
| Black or African American | 3 |
| Hispanic or Latino | 8 |
| White | 66 |
| Non-Resident Aliens | 12 |
| Other Races | 8 |
UCONN does not offer an online option for its marketing bachelor’s degree program at this time. To see if the school offers distance learning options in other areas, visit the UCONN Online Learning page.
Take a look at the following statistics related to the make-up of the marketing majors at University of Connecticut.
| Related Major | Annual Graduates |
|---|---|
| Business Administration & Management | 313 |
| Management Sciences & Quantitative Methods | 307 |
| Accounting | 281 |
| Finance & Financial Management | 258 |
| Human Resource Management | 43 |
More about our data sources and methodologies.