by our College Data Analytics TeamWe've pulled together some essential information you should know about the program, including how many students graduate each year, the ethnic diversity of these students, average starting salaries, and more. In addition, we cover how UH ranks in comparison to other schools with marketing programs.
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The bachelor's program at UH was ranked #127 on College Factual's Best Schools for marketing list. It is also ranked #11 in Texas.
| Ranking Type | Rank |
|---|---|
| Best Marketing Master’s Degree Schools | 33 |
| Best Marketing Graduate Degree Schools | 43 |
| Best Marketing Bachelor’s Degree Schools | 118 |
| Best Marketing Schools | 127 |
During the 2021-2022 academic year, University of Houston handed out 274 bachelor's degrees in marketing. This is a decrease of 4% over the previous year when 284 degrees were handed out.
In 2022, 37 students received their master’s degree in marketing from UH. This makes it the #24 most popular school for marketing master’s degree candidates in the country.
The median salary of marketing students who receive their bachelor's degree at UH is $46,927. This is higher than $44,742, which is the national median for all marketing bachelor's degree recipients.
While getting their bachelor's degree at UH, marketing students borrow a median amount of $26,939 in student loans. This is not too bad considering that the median debt load of all marketing bachelor's degree recipients across the country is $31,427.
The typical student loan payment of a bachelor's degree student from the marketing program at UH is $268 per month.
Out-of-state part-time undergraduates at UH paid an average of $882 per credit hour in 2022-2023. The average for in-state students was $362 per credit hour. The following table shows the average full-time tuition and fees for undergraduates.
| In State | Out of State | |
|---|---|---|
| Tuition | $8,685 | $21,165 |
| Fees | $1,026 | $1,026 |
| Books and Supplies | $1,556 | $1,556 |
| On Campus Room and Board | $10,830 | $10,830 |
| On Campus Other Expenses | $4,637 | $4,637 |
Learn more about UH tuition and fees.
Of the 274 marketing students who graduated with a bachelor's degree in 2021-2022 from UH, about 38% were men and 62% were women.
The following table and chart show the ethnic background for students who recently graduated from University of Houston with a bachelor's in marketing.
| Ethnic Background | Number of Students |
|---|---|
| Asian | 55 |
| Black or African American | 28 |
| Hispanic or Latino | 103 |
| White | 71 |
| Non-Resident Aliens | 10 |
| Other Races | 7 |
Online degrees for the UH marketing bachelor’s degree program are not available at this time. To see if the school offers distance learning options in other areas, visit the UH Online Learning page.
Marketing majors graduating with a master's degree from UH make a median salary of $55,728 a year. This is less than what their typical peers from other schools make. Their median salary is $61,017.
Of the 37 marketing students who graduated with a master's degree in 2021-2022 from UH, about 30% were men and 70% were women.
The following table and chart show the ethnic background for students who recently graduated from University of Houston with a master's in marketing.
| Ethnic Background | Number of Students |
|---|---|
| Asian | 8 |
| Black or African American | 1 |
| Hispanic or Latino | 6 |
| White | 14 |
| Non-Resident Aliens | 7 |
| Other Races | 1 |
Take a look at the following statistics related to the make-up of the marketing majors at University of Houston.
| Related Major | Annual Graduates |
|---|---|
| Business Administration & Management | 713 |
| Accounting | 426 |
| Finance & Financial Management | 412 |
| Management Information Systems | 307 |
| Hospitality Management | 269 |
More about our data sources and methodologies.