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University of Iowa Bachelor’s in Marketing

235 Bachelor's Degrees Awarded
$49,401 Average Salary
$23,250 Average Student Debt

The main focus area for this major is Marketing/Marketing Management, General. For more details on this concentration, visit its profile page.

Marketing is a major offered under the business, management and marketing program of study at University of Iowa. We’ve pulled together some essential information you should know about the bachelor’s degree program in marketing, including how many students graduate each year, the ethnic diversity of these students, and more.

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Rankings for the Iowa Bachelor’s in Marketing

#61 in the U.S
#3 in Iowa

If you're having trouble deciding which school is best for you, you may want to check out our many college rankings. Iowa is in the top 10% of the country for marketing. More specifically it was ranked #61 out of 895 schools by College Factual. It is also ranked #3 in Iowa.

Here are some of the other rankings for Iowa.

Ranking TypeRank
Best Marketing Bachelor’s Degree Colleges for Veterans20
Best Marketing Colleges for Veterans21
Most Popular Bachelor’s Degree Colleges for Marketing34
Most Popular Colleges for Marketing38
Best Value Bachelor’s Degree Colleges for Marketing (Income Over $110k)41
Best Marketing Bachelor’s Degree Schools53
Best Value Bachelor’s Degree Colleges for Marketing (Income $75-$110k)61
Best Marketing Schools61
Best Value Bachelor’s Degree Colleges for Marketing (With Aid)62
Best Value Bachelor’s Degree Colleges for Marketing (Income $48-$75k)76
Highest Paid Bachelor’s Degree Marketing Graduates77
Best Value Colleges for Marketing (Income Over $110k)94
Best Value Bachelor’s Degree Colleges for Marketing (Income $0-$30k)96
Best Value Bachelor’s Degree Colleges for Marketing (Income $30-$48k)107
Highest Paid Marketing Graduates119
Best Value Colleges for Marketing (With Aid)127
Best Value Colleges for Marketing (Income $75-$110k)139
Best Value Colleges for Marketing (Income $48-$75k)140
Best Value Colleges for Marketing (Income $0-$30k)154
Best Value Colleges for Marketing (Income $30-$48k)183
Best Value Bachelor’s Degree Colleges for Marketing212
Most Focused Bachelor’s Degree Colleges for Marketing313
Best Value Colleges for Marketing335
Most Focused Colleges for Marketing345

How Much Does a Bachelor’s in Marketing from Iowa Cost?

$9,606 Average Tuition and Fees (In-State)
$23,250 Average Student Debt

Iowa Undergraduate Tuition and Fees

In 2019-2020, the average part-time undergraduate tuition at Iowa was $1,315 per credit hour for out-of-state students. The average for in-state students was $400 per credit hour. Information about average full-time undergraduate tuition and fees is shown in the table below.

In StateOut of State
Tuition$8,073$30,036
Fees$1,533$1,533
Books and Supplies$950$950
On Campus Room and Board$11,590$11,590
On Campus Other Expenses$3,230$3,230

Learn more about Iowa tuition and fees.

Iowa Marketing Bachelor’s Student Debt

You may also want to consider how much in student loans you’ll need when thinking about the overall cost to attend a school. Marketing students who received their bachelor’s degree at Iowa took out an average of $23,250 in student loans. That is 3% lower than the national average of $24,055.

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How Much Can You Make With a Bachelor’s in Marketing From Iowa?

$49,401 Average Salary
High Earnings Boost

marketing who receive their bachelor’s degree from Iowa make an average of $49,401 a year during the early days of their career. That is 25% higher than the national average of $39,622.

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Does Iowa Offer an Online Bachelor’s in Marketing?

Online degrees for the Iowa marketing bachelor’s degree program are not available at this time. To see if the school offers distance learning options in other areas, visit the Iowa Online Learning page.

Iowa Bachelor’s Student Diversity for Marketing

235 Bachelor's Degrees Awarded
54.9% Women
11.5% Racial-Ethnic Minorities*
There were 235 bachelor’s degrees in marketing awarded during the 2019-2020 academic year. Information about those students is shown below.

Male-to-Female Ratio

Women made up around 54.9% of the marketing students who took home a bachelor’s degree in 2019-2020. This is in the same ballpark of the nationwide number of 53.5%.

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Racial-Ethnic Diversity

Racial-ethnic minority graduates* made up 11.5% of the marketing bachelor’s degrees at Iowa in 2019-2020. This is lower than the nationwide number of 27%.

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Race/EthnicityNumber of Students
Asian7
Black or African American1
Hispanic or Latino13
Native American or Alaska Native0
Native Hawaiian or Pacific Islander0
White194
International Students13
Other Races/Ethnicities7

Bachelor’s in Marketing Focus Areas at Iowa

Marketing students may decide to major in one of the following focus areas.

Focus AreaAnnual Graduates
Marketing/Marketing Management, General235

You may also be interested in one of these majors related to marketing.

Related MajorAnnual Graduates
Business Administration & Management257
Accounting149
Finance & Financial Management410
Human Resource Management143
Management Sciences & Quantitative Methods239

View All Marketing Related Majors >

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

More about our data sources and methodologies.

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