by our College Data Analytics TeamWe've pulled together some essential information you should know about the program, including how many students graduate each year, the ethnic diversity of these students, average starting salaries, and more. We've also included details on how Iowa ranks compared to other colleges offering a major in marketing.
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In College Factual's most recent rankings for the best schools for marketing majors, Iowa came in at #30. This puts it in the top 5% of the country in this field of study. It is also ranked #1 in Iowa.
| Ranking Type | Rank |
|---|---|
| Best Marketing Graduate Certificate Schools | 5 |
| Best Marketing Graduate Degree Schools | 11 |
| Best Marketing Bachelor’s Degree Schools | 27 |
| Best Marketing Schools | 30 |
During the 2021-2022 academic year, University of Iowa handed out 234 bachelor's degrees in marketing. This is a decrease of 4% over the previous year when 244 degrees were handed out.
Marketing majors who earn their bachelor's degree from Iowa go on to jobs where they make a median salary of $52,895 a year. This is higher than $44,742, which is the national median for all marketing bachelor's degree recipients.
The typical student loan payment of a bachelor's degree student from the marketing program at Iowa is $472 per month.
In 2022-2023, the average part-time undergraduate tuition at Iowa was $1,291 per credit hour for out-of-state students. The average for in-state students was $376 per credit hour. The following table shows the average full-time tuition and fees for undergraduates.
| In State | Out of State | |
|---|---|---|
| Tuition | $9,016 | $30,979 |
| Fees | $1,948 | $1,948 |
| Books and Supplies | $950 | $950 |
| On Campus Room and Board | $12,616 | $12,616 |
| On Campus Other Expenses | $4,066 | $4,066 |
Learn more about Iowa tuition and fees.
The marketing program at Iowa awarded 234 bachelor's degrees in 2021-2022. About 41% of these degrees went to men with the other 59% going to women.
The majority of the students with this major are white. About 81% of 2022 graduates were in this category.
The following table and chart show the ethnic background for students who recently graduated from University of Iowa with a bachelor's in marketing.
| Ethnic Background | Number of Students |
|---|---|
| Asian | 6 |
| Black or African American | 0 |
| Hispanic or Latino | 19 |
| White | 190 |
| Non-Resident Aliens | 2 |
| Other Races | 17 |
Iowa does not offer an online option for its marketing bachelor’s degree program at this time. To see if the school offers distance learning options in other areas, visit the Iowa Online Learning page.
Take a look at the following statistics related to the make-up of the marketing majors at University of Iowa.
| Related Major | Annual Graduates |
|---|---|
| Business Administration & Management | 862 |
| Management Sciences & Quantitative Methods | 437 |
| Finance & Financial Management | 420 |
| Human Resource Management | 142 |
| Accounting | 139 |
More about our data sources and methodologies.