by our College Data Analytics TeamHere, you'll find out more about the major, including such details as the number of graduates, what degree levels are offered, ethnicity of students, average salaries, and more. We've also included details on how KU ranks compared to other colleges offering a major in marketing.
Jump to any of the following sections:
The bachelor's program at KU was ranked #106 on College Factual's Best Schools for marketing list. It is also ranked #2 in Kansas.
| Ranking Type | Rank |
|---|---|
| Best Marketing Bachelor’s Degree Schools | 97 |
| Best Marketing Schools | 106 |
During the 2021-2022 academic year, University of Kansas handed out 178 bachelor's degrees in marketing. This is an increase of 2% over the previous year when 175 degrees were handed out.
The median salary of marketing students who receive their bachelor's degree at KU is $48,204. This is great news for graduates of the program, since this figure is higher than the national average of $44,742 for all marketing bachelor's degree recipients.
While getting their bachelor's degree at KU, marketing students borrow a median amount of $46,598 in student loans. This is higher than the the typical median of $31,427 for all marketing majors across the country.
The typical student loan payment of a bachelor's degree student from the marketing program at KU is $456 per month.
Out-of-state part-time undergraduates at KU paid an average of $944 per credit hour in 2022-2023. The average for in-state students was $353 per credit hour. Information about average full-time undergraduate tuition and fees is shown in the table below.
| In State | Out of State | |
|---|---|---|
| Tuition | $10,596 | $28,308 |
| Fees | $1,104 | $1,104 |
| Books and Supplies | $1,224 | $1,224 |
| On Campus Room and Board | $10,818 | $10,818 |
| On Campus Other Expenses | $3,390 | $3,390 |
Learn more about KU tuition and fees.
The marketing program at KU awarded 178 bachelor's degrees in 2021-2022. About 47% of these degrees went to men with the other 53% going to women.
The majority of the students with this major are white. About 81% of 2022 graduates were in this category.
The following table and chart show the ethnic background for students who recently graduated from University of Kansas with a bachelor's in marketing.
| Ethnic Background | Number of Students |
|---|---|
| Asian | 9 |
| Black or African American | 4 |
| Hispanic or Latino | 12 |
| White | 144 |
| Non-Resident Aliens | 4 |
| Other Races | 5 |
Online degrees for the KU marketing bachelor’s degree program are not available at this time. To see if the school offers distance learning options in other areas, visit the KU Online Learning page.
Take a look at the following statistics related to the make-up of the marketing majors at University of Kansas.
| Related Major | Annual Graduates |
|---|---|
| Business Administration & Management | 385 |
| Accounting | 282 |
| General Business/Commerce | 233 |
| Finance & Financial Management | 209 |
| Management Sciences & Quantitative Methods | 123 |
More about our data sources and methodologies.