by our College Data Analytics TeamWe've gathered data and other essential information about the program, such as the average salary of graduates, ethnicity of students, how many students graduated in recent times, and more. In addition, we cover how UK ranks in comparison to other schools with marketing programs.
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UK was ranked #75 on College Factual's most recent list of the best schools for marketing majors. This puts the bachelor's program at the school solidly in the top 15% of all colleges and universities in the country. It is also ranked #1 in Kentucky.
| Ranking Type | Rank |
|---|---|
| Best Marketing Master’s Degree Schools | 35 |
| Best Marketing Graduate Degree Schools | 45 |
| Best Marketing Bachelor’s Degree Schools | 68 |
| Best Marketing Schools | 75 |
During the 2021-2022 academic year, University of Kentucky handed out 369 bachelor's degrees in marketing. This is an increase of 8% over the previous year when 343 degrees were handed out.
The median salary of marketing students who receive their bachelor's degree at UK is $48,100. This is great news for graduates of the program, since this figure is higher than the national average of $44,742 for all marketing bachelor's degree recipients.
While getting their bachelor's degree at UK, marketing students borrow a median amount of $54,409 in student loans. This is higher than the the typical median of $31,427 for all marketing majors across the country.
The typical student loan payment of a bachelor's degree student from the marketing program at UK is $536 per month.
During the 2022-2023 academic year, part-time undergraduate students at UK paid an average of $1,336 per credit hour if they came to the school from out-of-state. In-state students paid a discounted rate of $495 per credit hour. Information about average full-time undergraduate tuition and fees is shown in the table below.
| In State | Out of State | |
|---|---|---|
| Tuition | $11,849 | $32,043 |
| Fees | $1,363 | $1,363 |
| Books and Supplies | $1,200 | $1,200 |
| On Campus Room and Board | $15,242 | $15,242 |
| On Campus Other Expenses | $5,444 | $5,444 |
Learn more about UK tuition and fees.
For the most recent academic year available, 41% of marketing bachelor's degrees went to men and 59% went to women.
The majority of bachelor's degree recipients in this major at UK are white. In the most recent graduating class for which data is available, 82% of students fell into this category.
The following table and chart show the ethnic background for students who recently graduated from University of Kentucky with a bachelor's in marketing.
| Ethnic Background | Number of Students |
|---|---|
| Asian | 6 |
| Black or African American | 14 |
| Hispanic or Latino | 11 |
| White | 302 |
| Non-Resident Aliens | 13 |
| Other Races | 23 |
Online degrees for the UK marketing bachelor’s degree program are not available at this time. To see if the school offers distance learning options in other areas, visit the UK Online Learning page.
For the most recent academic year available, 21% of marketing master's degrees went to men and 79% went to women.
The majority of the students with this major are white. About 86% of 2022 graduates were in this category.
The following table and chart show the ethnic background for students who recently graduated from University of Kentucky with a master's in marketing.
| Ethnic Background | Number of Students |
|---|---|
| Asian | 1 |
| Black or African American | 1 |
| Hispanic or Latino | 0 |
| White | 12 |
| Non-Resident Aliens | 0 |
| Other Races | 0 |
Take a look at the following statistics related to the make-up of the marketing majors at University of Kentucky.
| Related Major | Annual Graduates |
|---|---|
| General Business/Commerce | 484 |
| Finance & Financial Management | 298 |
| Accounting | 202 |
| Business/Managerial Economics | 78 |
| Business Administration & Management | 24 |
More about our data sources and methodologies.