by our College Data Analytics TeamWe've gathered data and other essential information about the program, such as the average salary of graduates, ethnicity of students, how many students graduated in recent times, and more. We've also included details on how UofL ranks compared to other colleges offering a major in marketing.
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The bachelor's program at UofL was ranked #201 on College Factual's Best Schools for marketing list. It is also ranked #2 in Kentucky.
| Ranking Type | Rank |
|---|---|
| Best Marketing Bachelor’s Degree Schools | 180 |
| Best Marketing Schools | 201 |
During the 2021-2022 academic year, University of Louisville handed out 135 bachelor's degrees in marketing. This is a decrease of 13% over the previous year when 156 degrees were handed out.
The median salary of marketing students who receive their bachelor's degree at UofL is $47,704. This is great news for graduates of the program, since this figure is higher than the national average of $44,742 for all marketing bachelor's degree recipients.
While getting their bachelor's degree at UofL, marketing students borrow a median amount of $41,186 in student loans. This is higher than the the typical median of $31,427 for all marketing majors across the country.
The typical student loan payment of a bachelor's degree student from the marketing program at UofL is $457 per month.
During the 2022-2023 academic year, part-time undergraduate students at UofL paid an average of $1,208 per credit hour if they came to the school from out-of-state. In-state students paid a discounted rate of $527 per credit hour. The average full-time tuition and fees for undergraduates are shown in the table below.
| In State | Out of State | |
|---|---|---|
| Tuition | $12,632 | $28,978 |
| Fees | $196 | $196 |
| Books and Supplies | $1,274 | $1,274 |
| On Campus Room and Board | $11,690 | $11,690 |
| On Campus Other Expenses | $7,914 | $7,914 |
Learn more about UofL tuition and fees.
Of the 135 marketing students who graduated with a bachelor's degree in 2021-2022 from UofL, about 48% were men and 52% were women.
The majority of bachelor's degree recipients in this major at UofL are white. In the most recent graduating class for which data is available, 76% of students fell into this category.
The following table and chart show the ethnic background for students who recently graduated from University of Louisville with a bachelor's in marketing.
| Ethnic Background | Number of Students |
|---|---|
| Asian | 8 |
| Black or African American | 10 |
| Hispanic or Latino | 6 |
| White | 102 |
| Non-Resident Aliens | 3 |
| Other Races | 6 |
UofL does not offer an online option for its marketing bachelor’s degree program at this time. To see if the school offers distance learning options in other areas, visit the UofL Online Learning page.
Take a look at the following statistics related to the make-up of the marketing majors at University of Louisville.
| Related Major | Annual Graduates |
|---|---|
| General Business/Commerce | 258 |
| Management Sciences & Quantitative Methods | 166 |
| Accounting | 134 |
| Business Administration & Management | 89 |
| Finance & Financial Management | 69 |
More about our data sources and methodologies.