by our College Data Analytics TeamWe've pulled together some essential information you should know about the program, including how many students graduate each year, the ethnic diversity of these students, average starting salaries, and more. We've also included details on how UMCP ranks compared to other colleges offering a major in marketing.
Go directly to any of the following sections:
In College Factual's most recent rankings for the best schools for marketing majors, UMCP came in at #20. This puts it in the top 5% of the country in this field of study. It is also ranked #1 in Maryland.
| Ranking Type | Rank |
|---|---|
| Best Marketing Bachelor’s Degree Schools | 16 |
| Best Marketing Schools | 20 |
During the 2021-2022 academic year, University of Maryland - College Park handed out 252 bachelor's degrees in marketing. This is an increase of 19% over the previous year when 211 degrees were handed out.
The median salary of marketing students who receive their bachelor's degree at UMCP is $61,578. This is higher than $44,742, which is the national median for all marketing bachelor's degree recipients.
While getting their bachelor's degree at UMCP, marketing students borrow a median amount of $56,050 in student loans. This is higher than the the typical median of $31,427 for all marketing majors across the country.
The typical student loan payment of a bachelor's degree student from the marketing program at UMCP is $473 per month.
In 2022-2023, the average part-time undergraduate tuition at UMCP was $1,613 per credit hour for out-of-state students. The average for in-state students was $412 per credit hour. Information about average full-time undergraduate tuition and fees is shown in the table below.
| In State | Out of State | |
|---|---|---|
| Tuition | $9,889 | $38,690 |
| Fees | $1,616 | $1,616 |
| Books and Supplies | $1,250 | $1,250 |
| On Campus Room and Board | $15,416 | $15,416 |
| On Campus Other Expenses | $2,714 | $2,714 |
Learn more about UMCP tuition and fees.
The marketing program at UMCP awarded 252 bachelor's degrees in 2021-2022. About 38% of these degrees went to men with the other 62% going to women.
The majority of bachelor's degree recipients in this major at UMCP are white. In the most recent graduating class for which data is available, 54% of students fell into this category.
The following table and chart show the ethnic background for students who recently graduated from University of Maryland - College Park with a bachelor's in marketing.
| Ethnic Background | Number of Students |
|---|---|
| Asian | 36 |
| Black or African American | 14 |
| Hispanic or Latino | 41 |
| White | 137 |
| Non-Resident Aliens | 8 |
| Other Races | 16 |
UMCP does not offer an online option for its marketing bachelor’s degree program at this time. To see if the school offers distance learning options in other areas, visit the UMCP Online Learning page.
Take a look at the following statistics related to the make-up of the marketing majors at University of Maryland - College Park.
| Related Major | Annual Graduates |
|---|---|
| Business Administration & Management | 640 |
| Finance & Financial Management | 423 |
| Management Sciences & Quantitative Methods | 295 |
| Accounting | 213 |
| General Business/Commerce | 39 |
More about our data sources and methodologies.