by our College Data Analytics TeamHere, you'll find out more about the major, including such details as the number of graduates, what degree levels are offered, ethnicity of students, average salaries, and more. Also, learn how UMass Amherst ranks among other schools offering degrees in marketing.
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UMass Amherst was ranked #79 on College Factual's most recent list of the best schools for marketing majors. This puts the bachelor's program at the school solidly in the top 15% of all colleges and universities in the country. It is also ranked #5 in Massachusetts.
| Ranking Type | Rank |
|---|---|
| Best Marketing Bachelor’s Degree Schools | 75 |
| Best Marketing Schools | 79 |
During the 2021-2022 academic year, University of Massachusetts Amherst handed out 165 bachelor's degrees in marketing. This is an increase of 10% over the previous year when 150 degrees were handed out.
Marketing majors who earn their bachelor's degree from UMass Amherst go on to jobs where they make a median salary of $58,462 a year. This is great news for graduates of the program, since this figure is higher than the national average of $44,742 for all marketing bachelor's degree recipients.
While getting their bachelor's degree at UMass Amherst, marketing students borrow a median amount of $50,338 in student loans. This is higher than the the typical median of $31,427 for all marketing majors across the country.
In 2022-2023, the average part-time undergraduate tuition at UMass Amherst was $1,605 per credit hour for out-of-state students. The average for in-state students was $691 per credit hour. The average full-time tuition and fees for undergraduates are shown in the table below.
| In State | Out of State | |
|---|---|---|
| Tuition | $16,591 | $38,527 |
| Fees | $766 | $766 |
| Books and Supplies | $1,000 | $1,000 |
| On Campus Room and Board | $14,869 | $14,869 |
| On Campus Other Expenses | $1,440 | $1,440 |
Learn more about UMass Amherst tuition and fees.
The marketing program at UMass Amherst awarded 165 bachelor's degrees in 2021-2022. About 30% of these degrees went to men with the other 70% going to women.
The majority of the students with this major are white. About 70% of 2022 graduates were in this category.
The following table and chart show the ethnic background for students who recently graduated from University of Massachusetts Amherst with a bachelor's in marketing.
| Ethnic Background | Number of Students |
|---|---|
| Asian | 16 |
| Black or African American | 3 |
| Hispanic or Latino | 14 |
| White | 116 |
| Non-Resident Aliens | 10 |
| Other Races | 6 |
UMass Amherst does not offer an online option for its marketing bachelor’s degree program at this time. To see if the school offers distance learning options in other areas, visit the UMass Amherst Online Learning page.
Take a look at the following statistics related to the make-up of the marketing majors at University of Massachusetts Amherst.
| Related Major | Annual Graduates |
|---|---|
| Business Administration & Management | 749 |
| Accounting | 305 |
| Finance & Financial Management | 289 |
| Hospitality Management | 102 |
| Real Estate | 37 |
More about our data sources and methodologies.