by our College Data Analytics TeamHere, you'll find out more about the major, including such details as the number of graduates, what degree levels are offered, ethnicity of students, average salaries, and more. We've also included details on how UofM ranks compared to other colleges offering a major in marketing.
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The bachelor's program at UofM was ranked #398 on College Factual's Best Schools for marketing list. It is also ranked #7 in Tennessee.
| Ranking Type | Rank |
|---|---|
| Best Marketing Bachelor’s Degree Schools | 350 |
| Best Marketing Schools | 398 |
During the 2021-2022 academic year, University of Memphis handed out 92 bachelor's degrees in marketing. This is an increase of 28% over the previous year when 72 degrees were handed out.
The median salary of marketing students who receive their bachelor's degree at UofM is $43,986. This is less than $44,742, which is the national median of all marketing majors in the nation who earn bachelor's degrees.
While getting their bachelor's degree at UofM, marketing students borrow a median amount of $26,934 in student loans. This is not too bad considering that the median debt load of all marketing bachelor's degree recipients across the country is $31,427.
Out-of-state part-time undergraduates at UofM paid an average of $540 per credit hour in 2022-2023. The average for in-state students was $355 per credit hour. The average full-time tuition and fees for undergraduates are shown in the table below.
| In State | Out of State | |
|---|---|---|
| Tuition | $8,520 | $12,960 |
| Fees | $1,824 | $1,824 |
| Books and Supplies | $920 | $920 |
| On Campus Room and Board | $10,344 | $10,344 |
| On Campus Other Expenses | $6,462 | $6,462 |
Learn more about UofM tuition and fees.
For the most recent academic year available, 48% of marketing bachelor's degrees went to men and 52% went to women.
The majority of bachelor's degree recipients in this major at UofM are white. In the most recent graduating class for which data is available, 63% of students fell into this category.
The following table and chart show the ethnic background for students who recently graduated from University of Memphis with a bachelor's in marketing.
| Ethnic Background | Number of Students |
|---|---|
| Asian | 2 |
| Black or African American | 19 |
| Hispanic or Latino | 6 |
| White | 58 |
| Non-Resident Aliens | 1 |
| Other Races | 6 |
Online degrees for the UofM marketing bachelor’s degree program are not available at this time. To see if the school offers distance learning options in other areas, visit the UofM Online Learning page.
Take a look at the following statistics related to the make-up of the marketing majors at University of Memphis.
| Related Major | Annual Graduates |
|---|---|
| Business Administration & Management | 356 |
| Accounting | 129 |
| Finance & Financial Management | 102 |
| Management Information Systems | 61 |
| Management Sciences & Quantitative Methods | 57 |
More about our data sources and methodologies.