by our College Data Analytics TeamHere, you'll find out more about the major, including such details as the number of graduates, what degree levels are offered, ethnicity of students, average salaries, and more. Also, learn how UM Dearborn ranks among other schools offering degrees in marketing.
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The bachelor's program at UM Dearborn was ranked #148 on College Factual's Best Schools for marketing list. It is also ranked #7 in Michigan.
| Ranking Type | Rank |
|---|---|
| Best Marketing Bachelor’s Degree Schools | 136 |
| Best Marketing Schools | 148 |
During the 2021-2022 academic year, University of Michigan - Dearborn handed out 49 bachelor's degrees in marketing. This is a decrease of 18% over the previous year when 60 degrees were handed out.
The median salary of marketing students who receive their bachelor's degree at UM Dearborn is $46,664. This is great news for graduates of the program, since this figure is higher than the national average of $44,742 for all marketing bachelor's degree recipients.
While getting their bachelor's degree at UM Dearborn, marketing students borrow a median amount of $28,920 in student loans. This is not too bad considering that the median debt load of all marketing bachelor's degree recipients across the country is $31,427.
During the 2022-2023 academic year, part-time undergraduate students at UM Dearborn paid an average of $1,290 per credit hour if they came to the school from out-of-state. In-state students paid a discounted rate of $606 per credit hour. Information about average full-time undergraduate tuition and fees is shown in the table below.
| In State | Out of State | |
|---|---|---|
| Tuition | $14,544 | $30,960 |
| Fees | $400 | $400 |
| Books and Supplies | $1,300 | $1,300 |
Learn more about UM Dearborn tuition and fees.
During the 2021-2022 academic year, 49 marketing majors earned their bachelor's degree from UM Dearborn. Of these graduates, 49% were men and 51% were women.
The majority of bachelor's degree recipients in this major at UM Dearborn are white. In the most recent graduating class for which data is available, 71% of students fell into this category.
The following table and chart show the ethnic background for students who recently graduated from University of Michigan - Dearborn with a bachelor's in marketing.
| Ethnic Background | Number of Students |
|---|---|
| Asian | 4 |
| Black or African American | 2 |
| Hispanic or Latino | 3 |
| White | 35 |
| Non-Resident Aliens | 1 |
| Other Races | 4 |
UM Dearborn does not offer an online option for its marketing bachelor’s degree program at this time. To see if the school offers distance learning options in other areas, visit the UM Dearborn Online Learning page.
All of the 1 students who graduated with a Master’s in marketing from UM Dearborn in 2022 were women.
The majority of the graduates for this major are Asian American. In the graduating class of 2022, 100% of grads fell into this category.
The following table and chart show the ethnic background for students who recently graduated from University of Michigan - Dearborn with a master's in marketing.
| Ethnic Background | Number of Students |
|---|---|
| Asian | 1 |
| Black or African American | 0 |
| Hispanic or Latino | 0 |
| White | 0 |
| Non-Resident Aliens | 0 |
| Other Races | 0 |
Take a look at the following statistics related to the make-up of the marketing majors at University of Michigan - Dearborn.
| Related Major | Annual Graduates |
|---|---|
| Business Administration & Management | 119 |
| Accounting | 87 |
| Finance & Financial Management | 84 |
| Management Sciences & Quantitative Methods | 82 |
| Management Information Systems | 54 |
More about our data sources and methodologies.