by our College Data Analytics TeamWe've pulled together some essential information you should know about the program, including how many students graduate each year, the ethnic diversity of these students, average starting salaries, and more. We've also included details on how UMN Twin Cities ranks compared to other colleges offering a major in marketing.
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Ranked at #5 in College Factual's most recent rankings, UMN Twin Cities is in the top 1% of the country for marketing students pursuing a bachelor's degree. It is also ranked #1 in Minnesota.
| Ranking Type | Rank |
|---|---|
| Best Marketing Schools | 5 |
| Best Marketing Bachelor’s Degree Schools | 5 |
During the 2021-2022 academic year, University of Minnesota - Twin Cities handed out 210 bachelor's degrees in marketing. This is a decrease of 1% over the previous year when 212 degrees were handed out.
Marketing majors who earn their bachelor's degree from UMN Twin Cities go on to jobs where they make a median salary of $59,609 a year. This is higher than $44,742, which is the national median for all marketing bachelor's degree recipients.
While getting their bachelor's degree at UMN Twin Cities, marketing students borrow a median amount of $45,877 in student loans. This is higher than the the typical median of $31,427 for all marketing majors across the country.
The typical student loan payment of a bachelor's degree student from the marketing program at UMN Twin Cities is $473 per month.
During the 2022-2023 academic year, part-time undergraduate students at UMN Twin Cities paid an average of $1,324 per credit hour if they came to the school from out-of-state. In-state students paid a discounted rate of $558 per credit hour. The average full-time tuition and fees for undergraduates are shown in the table below.
| In State | Out of State | |
|---|---|---|
| Tuition | $14,496 | $34,410 |
| Fees | $1,992 | $1,992 |
| Books and Supplies | $1,000 | $1,000 |
| On Campus Room and Board | $13,028 | $13,028 |
| On Campus Other Expenses | $2,350 | $2,350 |
Learn more about UMN Twin Cities tuition and fees.
Of the 210 marketing students who graduated with a bachelor's degree in 2021-2022 from UMN Twin Cities, about 36% were men and 64% were women.
The majority of the students with this major are white. About 68% of 2022 graduates were in this category.
The following table and chart show the ethnic background for students who recently graduated from University of Minnesota - Twin Cities with a bachelor's in marketing.
| Ethnic Background | Number of Students |
|---|---|
| Asian | 29 |
| Black or African American | 9 |
| Hispanic or Latino | 7 |
| White | 143 |
| Non-Resident Aliens | 10 |
| Other Races | 12 |
UMN Twin Cities does not offer an online option for its marketing bachelor’s degree program at this time. To see if the school offers distance learning options in other areas, visit the UMN Twin Cities Online Learning page.
For the most recent academic year available, 36% of marketing master's degrees went to men and 64% went to women.
The majority of master's degree recipients in this major at UMN Twin Cities are white. In the most recent graduating class for which data is available, 73% of students fell into this category.
The following table and chart show the ethnic background for students who recently graduated from University of Minnesota - Twin Cities with a master's in marketing.
| Ethnic Background | Number of Students |
|---|---|
| Asian | 2 |
| Black or African American | 1 |
| Hispanic or Latino | 0 |
| White | 8 |
| Non-Resident Aliens | 0 |
| Other Races | 0 |
Take a look at the following statistics related to the make-up of the marketing majors at University of Minnesota - Twin Cities.
| Related Major | Annual Graduates |
|---|---|
| Business Administration & Management | 640 |
| Finance & Financial Management | 329 |
| Human Resource Management | 212 |
| Accounting | 182 |
| General Sales & Marketing | 98 |
More about our data sources and methodologies.