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University of Pennsylvania Bachelor’s in Marketing

91 Bachelor's Degrees Awarded
$74,200 Average Salary
$19,500 Average Student Debt

The main focus area for this major is Marketing/Marketing Management, General. For more details on this concentration, visit its profile page.

Marketing is a major offered under the business, management and marketing program of study at University of Pennsylvania. We’ve pulled together some essential information you should know about the bachelor’s degree program in marketing, including how many students graduate each year, the ethnic diversity of these students, whether or not the degree is offered online, and more.

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Rankings for the UPenn Bachelor’s in Marketing

#1 in the U.S
#1 in Pennsylvania

If you're having trouble deciding which school is best for you, you may want to check out our many college rankings. According to College Factual's most recent rankings, UPenn is the best school in the United States for marketing majors working on their bachelor's degree. It is also ranked #1 in Pennsylvania.

Here are some of the other rankings for UPenn.

Ranking TypeRank
Highest Paid Marketing Graduates1
Best Marketing Bachelor’s Degree Schools1
Best Value Colleges for Marketing (Income $0-$30k)1
Highest Paid Doctor’s Degree Marketing Graduates1
Highest Paid Bachelor’s Degree Marketing Graduates1
Best Value Bachelor’s Degree Colleges for Marketing (Income $30-$48k)1
Best Marketing Master’s Degree Schools1
Best Value Doctor’s Degree Colleges for Marketing (With Aid)1
Best Marketing Schools1
Best Value Bachelor’s Degree Colleges for Marketing (Income $0-$30k)1
Best Value Master’s Degree Colleges for Marketing (Income $0-$30k)1
Highest Paid Master’s Degree Marketing Graduates1
Best Value Master’s Degree Colleges for Marketing (Income $30-$48k)1
Best Value Doctor’s Degree Colleges for Marketing (Income $75-$110k)2
Best Value Colleges for Marketing (Income $30-$48k)2
Best Value Master’s Degree Colleges for Marketing (Income $48-$75k)2
Best Marketing Doctor’s Degree Schools2
Best Value Doctor’s Degree Colleges for Marketing (Income $48-$75k)2
Best Value Doctor’s Degree Colleges for Marketing (Income $30-$48k)2
Best Value Doctor’s Degree Colleges for Marketing (Income $0-$30k)2
Best Value Bachelor’s Degree Colleges for Marketing (Income $48-$75k)2
Best Value Master’s Degree Colleges for Marketing (Income $75-$110k)3
Best Value Master’s Degree Colleges for Marketing (With Aid)3
Best Value Bachelor’s Degree Colleges for Marketing (Income $75-$110k)4
Best Value Colleges for Marketing (Income $48-$75k)4
Best Marketing Doctor’s Degree Colleges for Veterans5
Best Value Colleges for Marketing (Income $75-$110k)5
Most Popular Doctor’s Degree Colleges for Marketing7
Best Value Doctor’s Degree Colleges for Marketing (Income Over $110k)8
Best Marketing Master’s Degree Colleges for Veterans8
Best Value Doctor’s Degree Colleges for Marketing8
Most Popular Master’s Degree Colleges for Marketing8
Most Focused Doctor’s Degree Colleges for Marketing8
Best Value Bachelor’s Degree Colleges for Marketing (With Aid)20
Most Focused Master’s Degree Colleges for Marketing30
Best Value Master’s Degree Colleges for Marketing (Income Over $110k)36
Best Value Colleges for Marketing (With Aid)54
Most Popular Colleges for Marketing60
Best Value Master’s Degree Colleges for Marketing87
Best Marketing Colleges for Veterans93
Best Marketing Bachelor’s Degree Colleges for Veterans136
Most Popular Bachelor’s Degree Colleges for Marketing157
Best Value Bachelor’s Degree Colleges for Marketing (Income Over $110k)337
Best Value Colleges for Marketing (Income Over $110k)427
Most Focused Colleges for Marketing446
Most Focused Bachelor’s Degree Colleges for Marketing618
Best Value Bachelor’s Degree Colleges for Marketing728
Best Value Colleges for Marketing844

How Much Does a Bachelor’s in Marketing from UPenn Cost?

$60,042 Average Tuition and Fees (In-State)
$19,500 Average Student Debt

UPenn Undergraduate Tuition and Fees

Part-time undergraduates at UPenn paid an average of $1,892 per credit hour in 2019-2020. This tuition was the same for both in-state and out-of-state students. Information about average full-time undergraduate tuition and fees is shown in the table below.

In StateOut of State
Tuition$53,166$53,166
Fees$6,876$6,876
Books and Supplies$1,358$1,358
On Campus Room and Board$16,784$16,784
On Campus Other Expenses$2,926$2,926

Learn more about UPenn tuition and fees.

UPenn Marketing Bachelor’s Student Debt

You may also want to consider how much in student loans you’ll need when thinking about the overall cost to attend a school. Marketing students who received their bachelor’s degree at UPenn took out an average of $19,500 in student loans. That is 19% lower than the national average of $24,055.

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How Much Can You Make With a Bachelor’s in Marketing From UPenn?

$74,200 Average Salary
High Earnings Boost

marketing who receive their bachelor’s degree from UPenn make an average of $74,200 a year during the early days of their career. That is 87% higher than the national average of $39,622.

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Does UPenn Offer an Online Bachelor’s in Marketing?

Online degrees for the UPenn marketing bachelor’s degree program are not available at this time. To see if the school offers distance learning options in other areas, visit the UPenn Online Learning page.

UPenn Bachelor’s Student Diversity for Marketing

91 Bachelor's Degrees Awarded
69.2% Women
53.8% Racial-Ethnic Minorities*
There were 91 bachelor’s degrees in marketing awarded during the 2019-2020 academic year. Information about those students is shown below.

Male-to-Female Ratio

Of the students who received their bachelor’s degree in marketing in 2019-2020, 69.2% of them were women. This is higher than the nationwide number of 53.5%.

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Racial-Ethnic Diversity

Of those graduates who received a bachelor’s degree in marketing at UPenn in 2019-2020, 53.8% were racial-ethnic minorities*. This is higher than the nationwide number of 27%.

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Race/EthnicityNumber of Students
Asian21
Black or African American11
Hispanic or Latino13
Native American or Alaska Native0
Native Hawaiian or Pacific Islander0
White27
International Students15
Other Races/Ethnicities4

Bachelor’s in Marketing Focus Areas at UPenn

Marketing students may decide to major in one of the following focus areas.

Focus AreaAnnual Graduates
Marketing/Marketing Management, General91

You may also be interested in one of these majors related to marketing.

Related MajorAnnual Graduates
General Business/Commerce38
Business Administration & Management159
Accounting24
Finance & Financial Management390
International Business2

View All Marketing Related Majors >

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

More about our data sources and methodologies.

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