by our College Data Analytics TeamWe've gathered data and other essential information about the program, such as the average salary of graduates, ethnicity of students, how many students graduated in recent times, and more. In addition, we cover how UofSC ranks in comparison to other schools with marketing programs.
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UofSC is in the top 10% of the country for marketing. More specifically it was ranked #38 out of 616 schools by College Factual. It is also ranked #1 in South Carolina.
| Ranking Type | Rank |
|---|---|
| Best Marketing Bachelor’s Degree Schools | 34 |
| Best Marketing Schools | 38 |
During the 2021-2022 academic year, University of South Carolina - Columbia handed out 335 bachelor's degrees in marketing. Last year, the same number of degrees were handed out.
Marketing majors who earn their bachelor's degree from UofSC go on to jobs where they make a median salary of $52,374 a year. This is higher than $44,742, which is the national median for all marketing bachelor's degree recipients.
While getting their bachelor's degree at UofSC, marketing students borrow a median amount of $52,947 in student loans. This is higher than the the typical median of $31,427 for all marketing majors across the country.
The typical student loan payment of a bachelor's degree student from the marketing program at UofSC is $438 per month.
In 2022-2023, the average part-time undergraduate tuition at UofSC was $1,439 per credit hour for out-of-state students. The average for in-state students was $512 per credit hour. The average full-time tuition and fees for undergraduates are shown in the table below.
| In State | Out of State | |
|---|---|---|
| Tuition | $12,288 | $34,543 |
| Fees | $400 | $400 |
| Books and Supplies | $1,226 | $1,226 |
| On Campus Room and Board | $12,558 | $12,558 |
| On Campus Other Expenses | $5,505 | $5,505 |
Learn more about UofSC tuition and fees.
For the most recent academic year available, 40% of marketing bachelor's degrees went to men and 60% went to women.
The majority of bachelor's degree recipients in this major at UofSC are white. In the most recent graduating class for which data is available, 81% of students fell into this category.
The following table and chart show the ethnic background for students who recently graduated from University of South Carolina - Columbia with a bachelor's in marketing.
| Ethnic Background | Number of Students |
|---|---|
| Asian | 8 |
| Black or African American | 16 |
| Hispanic or Latino | 10 |
| White | 271 |
| Non-Resident Aliens | 10 |
| Other Races | 20 |
Online degrees for the UofSC marketing bachelor’s degree program are not available at this time. To see if the school offers distance learning options in other areas, visit the UofSC Online Learning page.
Take a look at the following statistics related to the make-up of the marketing majors at University of South Carolina - Columbia.
| Related Major | Annual Graduates |
|---|---|
| Finance & Financial Management | 609 |
| Business Administration & Management | 448 |
| Management Sciences & Quantitative Methods | 374 |
| International Business | 339 |
| Accounting | 197 |
More about our data sources and methodologies.