by our College Data Analytics TeamHere, you'll find out more about the major, including such details as the number of graduates, what degree levels are offered, ethnicity of students, average salaries, and more. We've also included details on how U of U ranks compared to other colleges offering a major in marketing.
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U of U was ranked #93 on College Factual's most recent list of the best schools for marketing majors. This puts the bachelor's program at the school solidly in the top 15% of all colleges and universities in the country. It is also ranked #1 in Utah.
| Ranking Type | Rank |
|---|---|
| Best Marketing Bachelor’s Degree Schools | 87 |
| Best Marketing Schools | 93 |
During the 2021-2022 academic year, University of Utah handed out 114 bachelor's degrees in marketing. This is a decrease of 12% over the previous year when 130 degrees were handed out.
The median salary of marketing students who receive their bachelor's degree at U of U is $56,011. This is higher than $44,742, which is the national median for all marketing bachelor's degree recipients.
In 2022-2023, the average part-time undergraduate tuition at U of U was $890 per credit hour for out-of-state students. The average for in-state students was $259 per credit hour. Information about average full-time undergraduate tuition and fees is shown in the table below.
| In State | Out of State | |
|---|---|---|
| Tuition | $8,175 | $28,697 |
| Fees | $1,140 | $1,140 |
| Books and Supplies | $1,100 | $1,100 |
| On Campus Room and Board | $12,398 | $12,398 |
| On Campus Other Expenses | $7,800 | $7,800 |
Learn more about U of U tuition and fees.
Of the 114 marketing students who graduated with a bachelor's degree in 2021-2022 from U of U, about 49% were men and 51% were women.
The majority of bachelor's degree recipients in this major at U of U are white. In the most recent graduating class for which data is available, 73% of students fell into this category.
The following table and chart show the ethnic background for students who recently graduated from University of Utah with a bachelor's in marketing.
| Ethnic Background | Number of Students |
|---|---|
| Asian | 4 |
| Black or African American | 0 |
| Hispanic or Latino | 16 |
| White | 83 |
| Non-Resident Aliens | 4 |
| Other Races | 7 |
U of U does not offer an online option for its marketing bachelor’s degree program at this time. To see if the school offers distance learning options in other areas, visit the U of U Online Learning page.
Take a look at the following statistics related to the make-up of the marketing majors at University of Utah.
| Related Major | Annual Graduates |
|---|---|
| Business Administration & Management | 545 |
| Management Sciences & Quantitative Methods | 300 |
| Accounting | 205 |
| Finance & Financial Management | 175 |
| Entrepreneurial Studies | 43 |
More about our data sources and methodologies.