by our College Data Analytics TeamWe've pulled together some essential information you should know about the program, including how many students graduate each year, the ethnic diversity of these students, average starting salaries, and more. Also, learn how WGU ranks among other schools offering degrees in marketing.
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The bachelor's program at WGU was ranked #100 on College Factual's Best Schools for marketing list. It is also ranked #2 in Utah.
| Ranking Type | Rank |
|---|---|
| Best Marketing Master’s Degree Schools | 32 |
| Best Marketing Graduate Degree Schools | 42 |
| Best Marketing Bachelor’s Degree Schools | 89 |
| Best Marketing Schools | 100 |
During the 2021-2022 academic year, Western Governors University handed out 556 bachelor's degrees in marketing. This is a decrease of 17% over the previous year when 673 degrees were handed out.
Marketing majors who earn their bachelor's degree from WGU go on to jobs where they make a median salary of $52,877 a year. This is higher than $44,742, which is the national median for all marketing bachelor's degree recipients.
Information about average full-time undergraduate tuition and fees is shown in the table below.
| In State | Out of State | |
|---|---|---|
| Tuition | $7,710 | $7,710 |
| Fees | $590 | $590 |
| Books and Supplies | $200 | $200 |
Learn more about WGU tuition and fees.
Of the 556 students who graduated with a Bachelor’s in marketing from WGU in 2022, 38% were men and 62% were women.
The majority of bachelor's degree recipients in this major at WGU are white. In the most recent graduating class for which data is available, 66% of students fell into this category.
The following table and chart show the ethnic background for students who recently graduated from Western Governors University with a bachelor's in marketing.
| Ethnic Background | Number of Students |
|---|---|
| Asian | 14 |
| Black or African American | 35 |
| Hispanic or Latino | 58 |
| White | 368 |
| Non-Resident Aliens | 0 |
| Other Races | 81 |
Online degrees for the WGU marketing bachelor’s degree program are not available at this time. To see if the school offers distance learning options in other areas, visit the WGU Online Learning page.
Take a look at the following statistics related to the make-up of the marketing majors at Western Governors University.
| Related Major | Annual Graduates |
|---|---|
| Business Administration & Management | 6,585 |
| Accounting | 1,490 |
| Management Information Systems | 1,278 |
| Human Resource Management | 835 |
| General Sales & Marketing | 1 |