by our College Data Analytics TeamMarketing is a major offered under the business, management and marketing program of study at Western Michigan University. We’ve gathered data and other essential information about the bachelor’s degree program in marketing, such as diversity of students, how many students graduated in recent times, and more.
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Learn about start dates, transferring credits, availability of financial aid, and more by contacting the universities below.
Are you considering a business career path that involves creativity and problem-solving? The Bachelor of Science in Marketing degree from Southern New Hampshire University can help you build your knowledge in consumer behavior, market research and international marketing.
BS in Business Administration - Marketing
Learn to implement sound marketing and business strategies to grow a company and your career with this specialized online bachelor's from Southern New Hampshire University.
BS in Marketing - Digital Marketing
Increase revenue for your organization when you learn to incorporate targeted digital strategies and real-time analytics into your overall marketing plans. The BS in Marketing with a concentration in Digital Marketing teaches the fundamentals that can give you the edge in this dynamic field.
Each year, we produce a number of different types of college rankings to help students decide which school is the best fit for them. The bachelor's program at WMU was ranked #142 on College Factual's Best Schools for marketing list. It is also ranked #5 in Michigan.
Here are some of the other rankings for WMU.
In 2019-2020, the average part-time undergraduate tuition at WMU was $630 per credit hour for out-of-state students. The average for in-state students was $504 per credit hour. The average full-time tuition and fees for undergraduates are shown in the table below.
| In State | Out of State | |
|---|---|---|
| Tuition | $12,094 | $15,118 |
| Fees | $923 | $923 |
| Books and Supplies | $987 | $987 |
| On Campus Room and Board | $10,567 | $10,567 |
| On Campus Other Expenses | $2,500 | $2,500 |
Learn more about WMU tuition and fees.
One way to think about how much a school will cost is to look at how much in student loans that you have to take out to get your degree. Marketing students who received their bachelor’s degree at WMU took out an average of $27,000 in student loans. That is 12% higher than the national average of $24,055.
Learn about other programs related to <nil> that might interest you.
BS in Marketing - Social Media Marketing
Gain an in-depth understanding of today's constantly evolving social media world with this specialized online bachelor's from Southern New Hampshire University.
marketing who receive their bachelor’s degree from WMU make an average of $48,363 a year during the early days of their career. That is 22% higher than the national average of $39,622.
WMU does not offer an online option for its marketing bachelor’s degree program at this time. To see if the school offers distance learning options in other areas, visit the WMU Online Learning page.
Women made up around 37.2% of the marketing students who took home a bachelor’s degree in 2019-2020. This is less than the nationwide number of 53.5%.
Of those graduates who received a bachelor’s degree in marketing at WMU in 2019-2020, 19.3% were racial-ethnic minorities*. This is lower than the nationwide number of 27%.
| Race/Ethnicity | Number of Students |
|---|---|
| Asian | 4 |
| Black or African American | 16 |
| Hispanic or Latino | 14 |
| Native American or Alaska Native | 1 |
| Native Hawaiian or Pacific Islander | 0 |
| White | 165 |
| International Students | 9 |
| Other Races/Ethnicities | 9 |
Marketing students may decide to major in one of the following focus areas.
| Focus Area | Annual Graduates |
|---|---|
| Marketing/Marketing Management, General | 103 |
| Other Marketing | 115 |
You may also be interested in one of these majors related to marketing.
| Related Major | Annual Graduates |
|---|---|
| General Business/Commerce | 1 |
| Business Administration & Management | 220 |
| Accounting | 124 |
| Entrepreneurial Studies | 9 |
| Finance & Financial Management | 140 |
*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.
More about our data sources and methodologies.
