by our College Data Analytics TeamThe main focus area for this major is Marketing/Marketing Management, General. For more details on this concentration, visit its profile page.
Marketing is a major offered under the business, management and marketing program of study at Southern Methodist University. We’ve gathered data and other essential information about the master’s degree program in marketing, such as diversity of students, how many students graduated in recent times, and more.
If there’s something special you’re looking for, you can use one of the links below to find it:
In 2019-2020, the average part-time graduate tuition at SMU was $1,704 per credit hour for both in-state and out-of-state students. Information about average full-time graduate student tuition and fees is shown in the table below.
| In State | Out of State | |
|---|---|---|
| Tuition | $40,896 | $40,896 |
| Fees | $6,582 | $6,582 |
marketing who receive their master’s degree from SMU make an average of $97,628 a year during the early days of their career. That is 70% higher than the national average of $57,453.
If you’re one of the many students who want the flexibility of distance learning courses, you’ll be happy to hear that SMU offers online option in its marketing master’s degree program. To see if the school offers distance learning options in other areas, visit the SMU Online Learning page.
Of the students who received their master’s degree in marketing in 2019-2020, 33.3% of them were women. This is less than the nationwide number of 64.8%.
Of those graduates who received a master’s degree in marketing at SMU in 2019-2020, 20.8% were racial-ethnic minorities*. This is lower than the nationwide number of 29%.
| Race/Ethnicity | Number of Students |
|---|---|
| Asian | 1 |
| Black or African American | 1 |
| Hispanic or Latino | 1 |
| Native American or Alaska Native | 0 |
| Native Hawaiian or Pacific Islander | 0 |
| White | 18 |
| International Students | 1 |
| Other Races/Ethnicities | 2 |
Marketing students may decide to major in one of the following focus areas.
| Focus Area | Annual Graduates |
|---|---|
| Marketing/Marketing Management, General | 24 |
You may also be interested in one of these majors related to marketing.
| Related Major | Annual Graduates |
|---|---|
| Business Administration & Management | 175 |
| Accounting | 97 |
| Entrepreneurial Studies | 64 |
| Finance & Financial Management | 101 |
| Management Sciences & Quantitative Methods | 124 |
*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.
More about our data sources and methodologies.