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The University of Alabama Master’s in Marketing/Marketing Management, General

78 Master's Degrees Awarded

Marketing/Marketing Management, General is a concentration offered under the marketing major at The University of Alabama. We’ve pulled together some essential information you should know about the master’s degree program in marketing management, including how many students graduate each year, the ethnic diversity of these students, and more.

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How Much Does a Master’s in Marketing Management from UA Cost?

$11,470 Average Tuition and Fees

UA Graduate Tuition and Fees

During the 2019-2020 academic year, part-time graduate students at UA paid an average of $1,550 per credit hour if they came to the school from out-of-state. In-state students paid a discounted rate of $615 per credit hour. The following table shows the average full-time tuition and fees for graduate student.

In State Out of State
Tuition $10,780 $30,250
Fees $690 $690

Does UA Offer an Online Master’s in Marketing Management?

UA does not offer an online option for its marketing management master’s degree program at this time. To see if the school offers distance learning options in other areas, visit the UA Online Learning page.

UA Master’s Student Diversity for Marketing Management

78 Master's Degrees Awarded
61.5% Women
12.8% Racial-Ethnic Minorities*
During the 2019-2020 academic year, there were 78 master’s degrees in marketing management handed out to qualified students. The charts and tables below give more information about these students.

Male-to-Female Ratio

Of the students who received their master’s degree in marketing management in 2019-2020, 61.5% of them were women. This is less than the nationwide number of 63.6%.

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Racial-Ethnic Diversity

Around 12.8% of marketing management master’s degree recipients at UA in 2019-2020 were awarded to racial-ethnic minorities*. This is lower than the nationwide number of 30%.

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Race/Ethnicity Number of Students
Asian 0
Black or African American 5
Hispanic or Latino 5
Native American or Alaska Native 0
Native Hawaiian or Pacific Islander 0
White 65
International Students 3
Other Races/Ethnicities 0

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

More about our data sources and methodologies.

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