by our College Data Analytics TeamThe main focus area for this major is Marketing/Marketing Management, General. For more details on this concentration, visit its profile page.
Marketing is a major offered under the business, management and marketing program of study at University of Southern California. We’ve gathered data and other essential information about the master’s degree program in marketing, such as if the program is offered online, ethnicity of students, how many students graduated in recent times, and more.
If there’s something special you’re looking for, you can use one of the links below to find it:
During the 2019-2020 academic year, part-time graduate students at USC paid an average of $0 per credit hour. No discount was available for in-state students. The average full-time tuition and fees for graduate students are shown in the table below.
| In State | Out of State | |
|---|---|---|
| Tuition | $47,880 | $47,880 |
| Fees | $835 | $835 |
The median early career salary of marketing students who receive their master’s degree from USC is $78,343 per year. That is 36% higher than the national average of $57,453.
Online degrees for the USC marketing master’s degree program are not available at this time. To see if the school offers distance learning options in other areas, visit the USC Online Learning page.
About 81.0% of the students who received their Master’s in marketing in 2019-2020 were women. This is higher than the nationwide number of 64.8%.
Of those graduates who received a master’s degree in marketing at USC in 2019-2020, 57.1% were racial-ethnic minorities*. This is higher than the nationwide number of 29%.
| Race/Ethnicity | Number of Students |
|---|---|
| Asian | 5 |
| Black or African American | 1 |
| Hispanic or Latino | 5 |
| Native American or Alaska Native | 0 |
| Native Hawaiian or Pacific Islander | 0 |
| White | 5 |
| International Students | 4 |
| Other Races/Ethnicities | 1 |
Marketing students may decide to major in one of the following focus areas.
| Focus Area | Annual Graduates |
|---|---|
| Marketing/Marketing Management, General | 21 |
You may also be interested in one of these majors related to marketing.
| Related Major | Annual Graduates |
|---|---|
| Business Administration & Management | 575 |
| Accounting | 72 |
| Entrepreneurial Studies | 102 |
| Human Resource Management | 216 |
| International Business | 56 |
*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.
More about our data sources and methodologies.