by our College Data Analytics TeamThe main focus area for this major is Marketing/Marketing Management, General. For more details on this concentration, visit its profile page.
Marketing is a major offered under the business, management and marketing program of study at University of Wisconsin - Madison. We’ve pulled together some essential information you should know about the master’s degree program in marketing, including how many students graduate each year, the ethnic diversity of these students, whether or not the degree is offered online, and more.
If there’s something special you’re looking for, you can use one of the links below to find it:
During the 2019-2020 academic year, part-time graduate students at UW - Madison paid an average of $1,503 per credit hour if they came to the school from out-of-state. In-state students paid a discounted rate of $670 per credit hour. The following table shows the average full-time tuition and fees for graduate student.
| In State | Out of State | |
|---|---|---|
| Tuition | $10,728 | $24,054 |
| Fees | $1,469 | $1,469 |
marketing who receive their master’s degree from UW - Madison make an average of $113,793 a year during the early days of their career. That is 98% higher than the national average of $57,453.
Online degrees for the UW - Madison marketing master’s degree program are not available at this time. To see if the school offers distance learning options in other areas, visit the UW - Madison Online Learning page.
Women made up around 45.8% of the marketing students who took home a master’s degree in 2019-2020. This is less than the nationwide number of 64.8%.
Around 16.7% of marketing master’s degree recipients at UW - Madison in 2019-2020 were awarded to racial-ethnic minorities*. This is lower than the nationwide number of 29%.
| Race/Ethnicity | Number of Students |
|---|---|
| Asian | 2 |
| Black or African American | 0 |
| Hispanic or Latino | 2 |
| Native American or Alaska Native | 0 |
| Native Hawaiian or Pacific Islander | 0 |
| White | 18 |
| International Students | 2 |
| Other Races/Ethnicities | 0 |
Marketing students may decide to major in one of the following focus areas.
| Focus Area | Annual Graduates |
|---|---|
| Marketing/Marketing Management, General | 24 |
You may also be interested in one of these majors related to marketing.
| Related Major | Annual Graduates |
|---|---|
| General Business/Commerce | 94 |
| Business Administration & Management | 3 |
| Accounting | 113 |
| Finance & Financial Management | 27 |
| Management Sciences & Quantitative Methods | 31 |
*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.
More about our data sources and methodologies.