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University of Wisconsin - Madison Master’s in Marketing

24 Master's Degrees Awarded
$113,793 Average Salary

The main focus area for this major is Marketing/Marketing Management, General. For more details on this concentration, visit its profile page.

Marketing is a major offered under the business, management and marketing program of study at University of Wisconsin - Madison. We’ve pulled together some essential information you should know about the master’s degree program in marketing, including how many students graduate each year, the ethnic diversity of these students, whether or not the degree is offered online, and more.

If there’s something special you’re looking for, you can use one of the links below to find it:

How Much Does a Master’s in Marketing from UW - Madison Cost?

$12,197 Average Tuition and Fees

UW - Madison Graduate Tuition and Fees

During the 2019-2020 academic year, part-time graduate students at UW - Madison paid an average of $1,503 per credit hour if they came to the school from out-of-state. In-state students paid a discounted rate of $670 per credit hour. The following table shows the average full-time tuition and fees for graduate student.

In StateOut of State
Tuition$10,728$24,054
Fees$1,469$1,469

How Much Can You Make With a Master’s in Marketing From UW - Madison?

$113,793 Average Salary
High Earnings Boost

marketing who receive their master’s degree from UW - Madison make an average of $113,793 a year during the early days of their career. That is 98% higher than the national average of $57,453.

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Does UW - Madison Offer an Online Master’s in Marketing?

Online degrees for the UW - Madison marketing master’s degree program are not available at this time. To see if the school offers distance learning options in other areas, visit the UW - Madison Online Learning page.

UW - Madison Master’s Student Diversity for Marketing

24 Master's Degrees Awarded
45.8% Women
16.7% Racial-Ethnic Minorities*
During the 2019-2020 academic year, there were 24 master’s degrees in marketing handed out to qualified students. The charts and tables below give more information about these students.

Male-to-Female Ratio

Women made up around 45.8% of the marketing students who took home a master’s degree in 2019-2020. This is less than the nationwide number of 64.8%.

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Racial-Ethnic Diversity

Around 16.7% of marketing master’s degree recipients at UW - Madison in 2019-2020 were awarded to racial-ethnic minorities*. This is lower than the nationwide number of 29%.

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Race/EthnicityNumber of Students
Asian2
Black or African American0
Hispanic or Latino2
Native American or Alaska Native0
Native Hawaiian or Pacific Islander0
White18
International Students2
Other Races/Ethnicities0

Master’s in Marketing Focus Areas at UW - Madison

Marketing students may decide to major in one of the following focus areas.

Focus AreaAnnual Graduates
Marketing/Marketing Management, General24

You may also be interested in one of these majors related to marketing.

Related MajorAnnual Graduates
General Business/Commerce94
Business Administration & Management3
Accounting113
Finance & Financial Management27
Management Sciences & Quantitative Methods31

View All Marketing Related Majors >

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

More about our data sources and methodologies.

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